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Mindshare Thailand to take digital marketing to new heights with launch of YouTube Thailand

Mindshare Thailand to take digital marketing to new heights with launch of YouTube Thailand

  • Enhancing multi-screen strategy
  • Consumer behavioral shift to online video increasing

Mindshare Thailand, the leading marketing and media network in Thailand, today reveals its new collaboration with YouTube Thailand at the launch of the fully localized site at www.youtube.co.th. This presents Mindshare Thailand’s latest strategy to more deeply connect consumers and brands through a multi-screen platform.

Adapting to today’s consumers is essential to staying relevant to the next generation. YouTube is one of the key platforms that allow brands to do so. As being lead business partner for its clients, Mindshare believes that collaborating with YouTube Thailand from the outset will brings unique competitive advantages to its clients

Linda Pathamawan Sathaporn

Pathamawan Sathaporn, Managing Director, Mindshare said, “This is the year of opportunities and challenges for Thai marketers to enhance brand reach and engagement with audiences and consumers in multi-screen platform anywhere anytime and across all screens. One of the key behaviors of today consumers is their engagement with online video for online contents such as online drama, short films, entertainment, as well as their affinity for user generated video. And this engagement continues to grow exponentially. Thai marketers must think adaptive, and be adaptive to the opportunities and challenges around them. Mindshare Thailand believes that YouTube marketing platform will be a key bridge between brands and their target audiences. Thai brand can now drive greater participation and consumer love.”

Ariya Banomyong, Country Head, Google Thailand said “Thais love YouTube - they view billions of videos on YouTube every month. YouTube gives marketers the ability to engage with virtually any audience, in new, innovative ways that are only possible through video. By launching YouTube in Thailand, we’re bringing Thais a new enhanced experience that makes it easier for Thai communities to find and fall in love with locally relevant videos - even Ads - and we’re excited to see how Thai brands and businesses will leverage this global platform for growth.”

Ends

Notes to the Editor

Mindshare is a global marketing and media services network with billings in excess of $23 billion (source: RECMA).

The network consists of 97 offices in 67 countries throughout the USA, Latin America, Europe, Middle East, and Asia Pacific; each dedicated to forging competitive marketing advantage for businesses and their brands.

Mindshare is a member of WPP, the world’s leading communications service group with $63.5bn in billings (source: RECMA).

For more information, please visit: www.mindshareworld.com.

GroupM, the world’s leading full service media investment management operation, was created by WPP Group to oversee its assets in this sector. These assets include Mindshare, Mediaedge:cia, MediaCom and MAXUS. The focus of GroupM is the intelligent application of volume and scale in trading, innovation and quality of services, in order to bring benefit to clients and the companies it operates. 

For more information, please visit: www.groupm.com.

For further information, please contact:

Thitiporn Unchurit
Mindshare
+662 629 6327
Thitiporn.unchurit@mindshareworld.com