Mindshare Singapore Wins Dr Wolff Media Business
16 April 2015, Singapore – Mindshare, the global media agency network part of GroupM & WPP, has won the Dr Wolff account.
Dr Wolff is the market leader within the anti hair loss shampoo & tonic category in Germany, Austria and the UK. Riding on the company’s success in Europe, Dr Wolff is looking to expand its product line into Asia and open up new markets in the region. Singapore was selected as the launch market due to the high affinity with Dr Wolff’s range of innovative hair loss products. The company plans to bring a range of products to Asia over the next few years some of which will cater for the growing female audience.
Commenting on the win, Nick Seckold, CEO of Mindshare Singapore said:
‘We are really excited to be working with a company like Dr Wolff as they look to unlock new markets in Asia. Mindshare has a rich heritage in Singapore and across the region and we believe our experience in adaptive media solutions, digital and content will help Dr Wolff grow their business in this part of the world.’
Mindshare is a global media agency network with billings in excess of US$31.4 billion (source: RECMA). The network consists of more than 7,000 employees, in 116 offices across 86 countries spread throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific. Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group. For more information, please visit: www.mindshareworld.com
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