Mindshare Shines at Inaugural Digital Media Awards for China
Winning a stand out twenty trophies at the China Digital Media Awards for their efforts in digital marketing, Mindshare was by far the most awarded agency for the inaugural show.
Mindshare’s collection of wins were across a variety of categories from mobile to e-commerce. The agency took home one platinum, eight gold, seven silver, and three bronze trophies, across L’Oréal Paris, Maybelline, KFC, Pizza Hut, Pepsi, Nike and Yili.
“To win this level of recognition in China, one of the world’s largest and most advanced digital landscapes, is truly special,” said Amrita Randhawa, CEO of Mindshare Greater China. “We work with extraordinary client partners that have not only embraced the shift to digital but have empowered our teams to push the envelope with groundbreaking work.”
“What I’m most excited about is the combination of innovative thinking and genuine business impact these campaigns represent across such a variety of clients and categories,” said Kenneth Tan, Chief Digital Officer for Mindshare China. “Each of these campaigns leveraged a unique insight that took their effectiveness to the next level and is a resounding demonstration of our team’s integrated capability across all levels of the agency.”
The agency’s victory at the Greater China Digital Media Awards follows their successful run at the Festival of Media Asia Pacific and Global Awards this year, winning two gold, two silver, and one bronze award, as well as sweeping the Gamification category in Asia Pacific.
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