Mindshare puts Data in the C-Suite with hire of first Chief Data Officer
NEW YORK — Mindshare announced today that it has appointed industry veteran Bob Ivins as the first Chief Data Officer at a media agency, heading up the company’s efforts to harness and act on consumer insights in real-time – a philosophy the company has termed “Adaptive Marketing.”
As Chief Data Officer, North America. Bob reports directly to Colin Kinsella, CEO of Mindshare North America, and assumes responsibility for leading technology, data and S&A teams across the company effective September 3rd.
Mindshare created the position in response to growing client demand to further leverage data to drive brand performance, the first agency to do so. Ivins is tasked with using consumer insights to increase consumer connectivity and brand performance. In addition, he will play an important role in moving the company’s “adaptive marketing” initiative forward by collaborating with client teams to leverage data to rapidly alter and optimize campaigns.
“Knowledge is power – yet remarkably few agencies have the infrastructure needed to translate rich insights into tangible action,” said Colin Kinsella, CEO, Mindshare North America. “In this newly-created position, Bob will be empowered to make meaningful change throughout our enterprise and creating immense value for our clients. I look forward to having him bring his skill and expertise to developing new products, ramping up our capabilities and increasing the pace of innovation in the Actionable Data space for Mindshare.”
Bob comes to Mindshare most recently from Comcast where he was VP of Comcast Business Intelligence Group and worked on addressability and ROI analytics for the Comcast Media 360 ad sales unit. He has also held senior positions at comScore, Yahoo, Nielsen and one of the original Web measurement companies, I/PRO.
“Passively collected data is increasingly available at scale, providing marketers with better, faster and more robust insights,” said Bob Ivins, chief data officer, Mindshare. “I look forward to working with the team at Mindshare and the wider GroupM community in continuing to translate insights into tangible action.”