Mindshare North America Appoints OMD’s Jennifer Napolitano As New Business Development Lead
NEW YORK—February 10, 2016—Mindshare North America, the global media agency network that’s part of WPP, announced today the appointment of Jennifer Napolitano as Senior Partner, Director of Business Development. Napolitano will lead the agency’s new business team, driving business development and growth for the agency across North America. She reports to Colin Kinsella, CEO, Mindshare North America, and is based in New York.
“Jennifer is a seasoned leader who embodies so many of the values that are crucial at Mindshare, including her grit, creativity, and forward-thinking approach,” said Kinsella. “I’m thrilled to have her onboard. And following a great year for the agency, particularly with The LOOP, we’re all incredibly excited to see what comes next.”
Napolitano joins the agency from OMD, where she led all new business efforts across the U.S. She grew and transformed the agency’s business development department, driving numerous client wins such as Hasbro, Cigna, Walgreens, Luxottica, and Realogy. She was also part of the team that created OMD’s Oasis, a traveling activation that curates client experiences at industry events such as CES and Cannes.
Napolitano brings over 15 years of media industry experience to her role. Prior to OMD, she worked on the business development team at media agency MEC, and before that, in the international media distribution of Spanish language programming in conjunction with Televisa. She began her career as a print media buyer for SLG, Inc.
Winning Momentum for Mindshare NA
In 2015, Mindshare NA won two of the year’s biggest pitches: General Mills and Unilever, on top of numerous other wins such as Booking.com. The agency also took home a streak of industry honors, such as MediaPost’s Social Agency of the Year (for its adaptive marketing engine, The LOOP), Adweek’s Media Plan of the Year, Mobile Marketer’s Mobile Agency of the Year, the MMA’s Global Agency of the Year, in addition to wins at Cannes Lions, the Effies, Adweek’s Project Isaac Awards, and more.
Mindshare is a global media agency network with billings in excess of US$34.5 billion (source: RECMA). The network consists of more than 7,000 employees, in 116 offices across 86 countries spread throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific. Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group. Visit us at Mindshareusa.com or MindshareInTheLoop.com and follow us on Twitter @Mindshare_NA and facebook.com/MindshareNA.
GroupM is the leading global media investment management company serving as the parent to WPP media agencies including Mindshare, MEC, MediaCom, Maxus, and Essence, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people.