News

Mindshare Most Awarded Media Agency Across Cannes Lions 2013

Cannes, 22nd June, 2013: Mindshare, the global media agency network, is the most awarded media agency across all Cannes Lions categories at the 2013 Festival, seeing campaigns recognized in 8 Lions categories.

Mindshare won awards on its own, and with partners, across the Media, PR, Direct, Young, Integrated and Titanium Lions, and was also recognized with shortlisted entries across the Direct and Film Craft Lions. Mindshare was also recognized for work that spanned the globe, picking up Lions across Latin America, North America, EMEA and Asia Pacific for work with a host of clients.

Wining a total of 19 Lions awards – 1 Titanium, 1 Gold, 6 Silver and 11 Bronze – the agency was shortlisted for work on a further 4 campaigns, giving it 23 campaigns that were marked out as amongst the high standard across the industry’s multiple disciplines.

As well as being awarded the Gold Media Lion for the Kimberly-Clark Kleenex Adaptive Marketing campaign in the UK in the Media Lions  – an idea completely conceived and executed by the agency  - Mindshare's work for advertisers including American Express, HSBC, Nestle, Nike, Sky and Unilever  was also awarded.

Nick Emery, Global CEO, Mindshare said: ‘We believe that everything begins and ends in media – that the whole world experiences brands first through media and that media is everything. Our success across so many Lions categories is validation of this belief, and having won with so many partners, validation of our open source and adaptive approach to media in a data driven world. Congratulations to all our clients and the teams who worked so hard to achieve these results.’

Full List of Mindshare Awarded Entries:

CATEGORY

AWARD

TITLE

PRODUCT

ADVERTISER

PARTNER
AGENCY

BRANDED
CONT/ENT

Silver 
Lion

TWISTED FOOTBALL

MILO CANS

NESTLÉ PRODUCTS

OGILVY MALAYSIA

CYBER

Silver 
Lion

THE CHANCE

FOOTBALL

NIKE

AKQA

CYBER

Silver 
Lion

SUSAN GLENN

AXE

UNILEVER

BBH NEW YORK

CYBER

Shortlist

MY TIME IS NOW

NIKE

NIKE

FACTORY STUDIOS

CYBER

Bronze Lion

MY TIME IS NOW

FOOTBALL

NIKE

WIEDEN+KENNEDY

CYBER

Bronze Lion

MY TIME IS NOW

FOOTBALL

NIKE

WIEDEN+KENNEDY

CYBER

Bronze Lion

NIKE GREATNESS

NIKE

NIKE

WIEDEN+KENNEDY

DIRECT

Shortlist

TWISTED FOOTBALL

MILO CANS

NESTLÉ

OGILVY MALAYSIA

FILM CRAFT

Shortlist

SUSAN GLENN

AXE

UNILEVER

BBH NEW YORK

FILM CRAFT

Shortlist

SUSAN GLENN

AXE

UNILEVER

RATTLING STICK

MEDIA

Bronze Lion

WELCOME TO SMALL BUSINESS SATURDAY

AMERICAN EXPRESS

AMERICAN EXPRESS

DIGITAS

MEDIA

Bronze Lion

SERIOUS PLAY

HSBC

HSBC

JWT LONDON

MEDIA

Bronze Lion

LONGER MERRY CHRISTMAS

HEINEKEN

HEINEKEN

JWT SAN JUAN

MEDIA YOUNG LIONS

Bronze Lion

CYNTHIA SOLEDAD RECCHI + VICTORIA IVIGLIA

MINDSHARE ARGENTINA

MEDIA

Silver 
Lion

LONGER MERRY CHRISTMAS

HEINEKEN

HEINEKEN

JWT SAN JUAN

MEDIA

Gold Lion

KLEENEX CATCHES COLDS

KLEENEX

KIMBERLY CLARK

MINDSHARE WW

MEDIA

Bronze Lion

SKY LIVESPOTS

SKY

SKY

SERVICEPLAN

MEDIA

Bronze Lion

NIKE GREATNESS

NIKE

NIKE

WIEDEN+KENNEDY

MEDIA

Bronze Lion

SHE RUNS THE NIGHT

WOMEN'S RUNNING

NIKE

JOY. / RAZOR

PR

Bronze Lion

LIFEBUOY ROTI REMINDER

LIFEBUOY

HINDUSTAN UNILEVER

OGILVY & MATHER INDIA

TIT/INT

Silver 
Lion

SUSAN GLENN

AXE

UNILEVER

BBH NEW YORK

TIT/INT

Titanium Lion &
Integrated Silver

FIND YOUR GREATNESS

CLOTHING,
FOOTWEAR & ACCESSORIES

NIKE

NIKE COMMS TEAM

The Awards success followed Mindshare’s Cannes Seminar with McLaren F1 Racing featuring McLaren Chairman Ron Dennis, F1 Driver Jenson Button and a live on-stage pit stop – How to be more adaptive and why it’ll make you more creative.