Mindshare Malaysia Wins Pizza Hut Business
16 April 2015, ASIA PACIFIC - Mindshare, the global media agency network part of WPP, has been appointed in Malaysia as the media agency for the Pizza Hut business.
Pizza Hut Malaysia, the leader in Malaysia’s rapidly expanding retail food industry appointed Mindshare Malaysia with the assignment scope covering the full suite of media services, including planning and buying paid media, managing Pizza Hut’s social media assets as well as business and consumer data analytics.
Mindshare Malaysia won the account following a competitive pitch with three other agencies in January 2015. The appointment is effective 1st June 2015.
Varun Channa, the newly appointed Managing Director of Mindshare Malaysia commented on the appointment:
‘We are delighted to be given stewardship of this iconic brand. It’s one of the most exciting brands in the marketplace and our team thoroughly enjoyed working on this pitch. We will use our Adaptive Marketing approach OTF and proprietary tools to deliver Pizza Hut’s business goals in these challenging market conditions.’
Mindshare is a global media agency network with billings in excess of US$31.4 billion (source: RECMA). The network consists of more than 7,000 employees, in 116 offices across 86 countries spread throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific. Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group. For more information, please visit: www.mindshareworld.com
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