Mindshare Dubai Ranked #1 MENA Media Agency
14 April 2015, Dubai, United Arab Emirates – Mindshare, which is part of WPP, is a global media agency network helping clients to make collaborative and adaptive decisions across their paid, owned, and earned marketing in real-time. Mindshare Dubai has been ranked number-one media agency in MENA by the Effie Effectiveness Index, an annual ranking of the marketing and communications industries' most effective agencies, advertisers, and brands.
This is the third year in a row that Mindshare Dubai has been selected for the #1 media agency spot in MENA, and the office was found to be the most effective one within the Mindshare global network at 66 points, followed by Mindshare Turkey at 56 points. The agency was also ranked #4 media agency globally, and ranked #16 among agencies from all categories. In order to be ranked, Mindshare Dubai’s campaign effectiveness was thoroughly evaluated by a panel of respected industry professionals, using data provided by Effie’s global partners to distribute points among outstanding agencies.
“Our passion for innovation in our marketing campaigns is at the core of what drives us, but ensuring that our creative campaigns produce outstanding results is critical,” explains Mindshare MENA CEO Samir Ayoub. “It’s not enough to introduce new ideas – they have to exceed the project’s objectives and produce quantifiably successful outcomes that give our clients the competitive edge. I am exceedingly proud of the Mindshare Dubai team, whose results-oriented approach has earned them a third consecutive year at the top.”
Mindshare is a global media agency network with billings in excess of US$34.5 billion (source: RECMA). The network consists of more than 7,000 employees, in 116 offices across 86 countries spread throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific. Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group.
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