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Mindshare APAC Mobile Network of the Year

Asia Pacific – Mindshare, the global media agency network that is part of WPP, has been crowned the Mobile Agency Network of the Year at the 2016 SMARTIES APAC awards organized by Mobile Marketing Association (MMA).

The agency won 27 trophies across multiple categories, markets, and clients in the regional competition, and became the most awarded agency on the night:

  • Mobile Website (Bronze) for Unilever - 1001 Inspirasi Ramadan, Indonesia
  • Cross Media / Cross Mobile Integration (Bronze) for Hindustan Unilever - 6 Pack Band, India
  • Cross-Screen Advertising (Bronze) for Hindustan Unilever - 6 Pack Band, India
  • Mobile Social (Bronze) for Hindustan Unilever - 6 Pack Band, India
  • Mobile Video (Bronze) for Hindustan Unilever - 6 Pack Band, India
  • Social Impact / Not for Profit (Gold) for Hindustan Unilever - 6 Pack Band, India
  • Product / Services Launch (Bronze) for Nike - Digital-Henge: Nike takes on luxury, China
  • Marketing within a Mobile Gaming Environment (Silver) for GlaxoSmithKline Consumer Healthcare - Horlicks NutriQuest, Malaysia
  • Product / Services Launch (Bronze) for Castrol India - How Castrol activated mini truck driver targeted only campaign, India
  • Relationship Building / CRM (Bronze) for Castrol India - How Castrol activated mini truck driver targeted only campaign, India
  • Location Based (Gold) for Castrol India - How Castrol activated mini truck driver targeted only campaign, India
  • Location Based (Bronze) for L’Oréal - Hyper Targeting with L’Oréal Men Expert Comfort Max and Moji, China
  • Mobile Native (Silver) for L’Oréal - Hyper Targeting with L’Oréal Men Expert Comfort Max and Moji, China
  • Promotion (Silver) for KFC - KFC #morningencouragement makes white collars’ morning a little better, China
  • Lead Generation (Gold) for Unilever - Knorr Auntie Reply, Thailand
  • Relationship Building / CRM (Gold) for Unilever - Knorr Auntie Reply, Thailand
  • Mobile App (Silver) for Unilever - Knorr Auntie Reply, Thailand
  • Cross Media / Cross Mobile Integration (Gold) for PepsiCo - Lay’s Smilestagram, Thailand
  • Innovation (Bronze) for Hindustan Unilever - MMS 2.0, India
  • Location Based (Bronze) for Hindustan Unilever - MMS 2.0, India
  • Messaging (Gold) for Hindustan Unilever - MMS 2.0, India
  • Marketing within a Mobile Gaming Environment (Silver) for L’Oréal - Mobile Makeover for Gamers by L’Oréal Men Expert, China
  • Mobile Website (Bronze) for Nestlé - Nescafé Study Break with Instant Manga, China
  • Lead Generation (Bronze) for Hindustan Unilever - Outshout or Outsmart???, India
  • Innovation (Bronze) for Hindustan Unilever - Outshout or Outsmart???, India
  • Cross-Screen Advertising (Gold) for Hindustan Unilever - Outshout or Outsmart???, India
  • Relationship Building / CRM (Gold) for Unilever - Wall’s Man 2.0, Thailand

In addition to the APAC title, Mindshare India was also awarded Agency of the Year.

Furthermore, Mindshare Thailand’s Knorr Auntie Reply campaign was recognized as “Best in Show”.

Ashutosh Srivastava, Chairman & CEO of AMEA & Russia/CIS at Mindshare said: 

We have always been leading the industry in adopting new media devices and platforms, and years ago when industry pundits first started predicting ‘the year of mobile’ we acted.  Now nearly a decade on we have built a robust practice for mobile, and are continuing to push the boundaries of what is possible on this platform, which consumers spend most of their day on. Winning this award 4 years in a row is a testament to our team’s innovation and importantly working with some of the bravest and most progressive clients in the world.”

More details about the winning work can be found at www.mobileagencyoftheyear.com.