Mindshare and AdNear partner for helping brands with Targeted Mobile Advertising
Singapore, 17 July 2014 –Mindshare, the media agency network that is part of WPP, and Big data company AdNear have announced a partnership to take audience and location-based mobile advertising services to brands across APAC.
Mindshare is leveraging AdNear’s Location-Based Audience technology, which holds more than 245 million user profiles across Asia Pacific.
AdNear’s technology classifies mobile users into specific audience segments based on their location data, enabling superior targeting across mobile devices. As a result of the partnership, brands will be able to reach out to their target customers through the most personal and engaging medium- mobile. Further, these brands shall also get insights on the kind of audiences clicking on their campaigns, locations with maximum engagement, days of the week when engagement is higher etc. Brands can also analyse behaviour of their audiences over a period of time, and use this data to drive their marketing efforts in traditional as well as digital media.
“Asia Pacific has a steadily maturing mobile ecosystem and businesses here are starting to realise the potential and power of targeted mobile marketing,” says AdNear’s Founder & CEO, Anil Mathews. “This partnership will help brands to discover their customers through data, and stay relevant in the ever changing mobile environment.”
“AdNear’s proprietary technology will add a fresh dimension to Mindshare’s robust bouquet of mobile marketing solutions. Location, time and context data are becoming increasingly essential for accurate targeting and dynamic messaging; Adnear will plug that need gap for our clients,” says Sanchit Sanga, Mindshare’s Head of Digital for Asia.
AdNear profiles users in Southeast Asia, Australia and India, and has the largest location-based audience in Asia-Pacific with more than 245 million user profiles collected. Brands in Asia Pacific such as GSK, Unilever, HSBC, Google, Vodafone and many more are leveraging AdNear’s technology to reach relevant audience segments.
Mindshare is a global media agency network with billings in excess of US$31.4 billion (source: RECMA). The network consists of more than 7,000 employees, in 116 offices across 86 countries spread throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific. Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group.
AdNear is a big data company that uses location data to drive superior targeting across mobile devices. Built on proprietary hybrid geo-location platform, AdNear’s advertising platform provides location awareness on phones without the need of GPS or operator assistance. AdNear is headquartered in Singapore and has offices in the USA, India, Australia and Indonesia. The company is backed by investments from Canaan Partners and Sequoia Capital. For more information, please visit www.adnear.com.