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Katja Anette Brandt Appointed CEO Mindshare DACH as Christof Baron Departs

Frankfurt, 9 June 2016: Mindshare, the media agency network that is part of WPP has appointed Katja Anette Brandt as CEO of DACH markets as Christof Baron departs the agency.

Brandt joins from Vizeum Germany where she was CEO for many years and Exec Board Member of Dentsu Aegis Network. Under her leadership Vizeum grew into a successful agency with a strong strategic profile and company culture, supported by a clear digital offer. Prior to Vizeum Brandt held positions including Managing Director at Optimedia, Managing Director at Europcar and Brand Manager at Benckiser Germany.  

Brandt’s appointment follows the recent hiring of Sebastian Hupf as CEO Mindshare Germany.

Nick Emery, Global CEO Mindshare, said: ‘Katja’s experience combining brand and performance across both the client and agency side is second to none in the region.  Her partnership with Sebastian’s will ensure a great platform for the future success of Mindshare Germany and the wider DACH region. It’s obviously a sad day to be saying goodbye to Christof and I have nothing but praise him. He is purple through and through. We started the company together and we cannot thank him enough for his vision and professionalism. We wish him every success and the whole network thanks him.  We will all miss him" 

Matthias Bruell, CEO GroupM Germany, said: ‘We’re delighted to welcome Katja to Mindshare, she will strengthen the entire Group from a business perspective and I’m looking forward to working with her and Sebastian. At the same time, Christof has been a fantastic servant for Mindshare and GroupM in Germany and we’re very sad to see him leave. We wish him every success in his future ventures.

Katja Anette Brandt, CEO Mindshare DACH, said: 'Mindshare is a great leading agency brand and I am proud to be part of the team. I am looking forward to a strong collaboration with the excellent management team within Mindshare and GroupM to lead Mindshare and its clients successfully into the future"

Christof Baron, Chairman Mindshare Germany and CEO, Mindshare CEE said: ‘I owe Mindshare a lot and I am grateful for the time I have enjoyed in the group. The agency has challenged me all these years, both the German management and my mentor Paul Vogler and also the international board. Departing Mindshare is not easy for me because I feel closely connected with many people in the group across the world and with many of our clients who have placed their trust in the agency and in me personally. However, it is now time to try something new and to be true to the motto: We are living in the most interesting times ever, and when, if not now.’

Brandt will assume her new role in March 2017.

For further information please contact:

Greg Brooks, Global Marketing Director, Mindshare Worldwide on: +44 (0)7826 869312 or greg.brooks@mindshareworld.com

About Mindshare:

Mindshare is a global media agency network with billings in excess of US$34.5 billion (source: RECMA). The network consists of more than 7,000 employees, in 116 offices across 86 countries spread throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific.  Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group. Visit us at www.mindshareworld.com and follow us on Twitter @mindshare and facebook.com/mindshare and LinkedIn.com/company/mindshare

About GroupM:

GroupM is the leading global media investment management operation serving as the parent company to WPP media agencies including Mindshare, MEC, MediaCom, and Maxus, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people. Discover more about GroupM at www.groupm.com.

About Baron:

Christof Baron started his career in 1989 in the WPP Holding as Planning Assistant at Ogilvy & Mather in Frankfurt – which became with the spin-off of the media department Mindshare (initially Media Consult). As a planner he worked for a wide range of multinational key accounts, such as American Express, Unilever and Ford Motor Company. He took over the Buying Department for Electronic Media in late 90s, and later he was appointed to the German board in the role of Media Buying Director. Same time he managed, as a client lead, the transition of all Ford Motor Company brands into Mindshare. In 2006 Baron was promoted to the role of a COO, four years later he was appointed CEO of Mindshare Germany. In June 2013, the GroupM network Mindshare had the European business restructured and Christof Baron transferred as CEO Mindshare Germany and Regional Leader with additional management responsibilities for DACH and Central Eastern Europe, later – in the role of a Joint CEO of EMEA – he got additional responsibilities for the Ukraine, Italy, Turkey and the Middle East. Since 2014 he was renamed as Chairman Germany and CEO CEE. Even from its regional responsibility, he always remained in close contact with the German team in Frankfurt and Dusseldorf. Early March was Christof Baron was awarded the 18th German Media Prize of the trade magazine W & V as a Media Personality of the Year.