News

David Pullan Appointed to New York Office Lead and Unilever Client Lead

NEW YORK — Mindshare announced today the appointment of David Pullan to New York Office Lead and Unilever Client Lead, North America.

In his New York office lead role Pullan will be responsible for the general performance of the company's North American headquarters. In collaboration with the office's senior leadership and account leads, he will work to ensure executional excellence across all Mindshare's client campaigns. In addition, he will play an integral role in new business efforts.

As Unilever Client Lead for North America, David will be tasked with guiding the Mindshare team in delivering strategic and innovative media plans across Unilever's expansive brand portfolio. He will also be responsible for overseeing the Unilever business in Europe. Pullan was most recently Global Unilever Client Lead, based at Mindshare Worldwide's London office, where he managed a team of 900 across 36 markets, servicing the Unilever business from Australia to Zimbabwe. He led the global review in 2012, including global contract negotiations, during which Mindshare retained all business in all markets.

"David is extremely skilled at creating cohesion and efficiency across multiple groups, earning him the respect from the Unilever client team and Mindshare colleagues alike," said Colin Kinsella, CEO, Mindshare North America.

"Running the global Unilever business at Mindshare for nearly three years has provided me with a tremendous amount of experience on how to build a unified team - in culture, approach, operating process and delivery - which I will leverage in both of my new roles at the agency," said David Pullan, Unilever client lead, North America and New York office lead, Mindshare. "I will also place significant emphasis on driving our ‘adaptive marketing' culture throughout the entire New York office - using real-time data to quickly create and execute high-impact marketing initiatives."

"David has been a part of our extended family, providing valuable strategic guidance to us for quite some time," said Gail Tifford, senior director, media, Unilever North America. "His knowledge of our business as well as his relationships inside the global Mindshare network and throughout WPP will continue to bring new value to our long and successful partnership with Mindshare."

David will report to Colin Kinsella, CEO, Mindshare North America.