News

POV: A New Approach to Social Messaging Engagement - Let us clue you in on harnessing the power of WhatsApp for brands.

POV: A New Approach to Social Messaging Engagement - Let...

News | Posted 11th April 2017

It’s becoming increasingly popular for people to turn to private social messaging, rather than engaging on social media. However, for marketers, WhatsApp has been tough to crack. No ads, no media to buy, and users reacting negatively to intrusive spam-like messages means you need to work harder to generate consumer engagement. You need to get...

POV: The New WhatsApp Status Launch

POV: The New WhatsApp Status Launch

News | Posted 11th April 2017

Slowly, consumers are moving away from brand’s mega-channels on big platforms like Facebook and Twitter. Many don’t find their mainstream content engaging or personal enough and are likely to follow their favorite companies on WhatsApp for a more personal approach. Now brands with a WhatsApp presence can access this consumer audience using the...

POV: Universal Search on Snapchat - The new tool can increase visibility for brands and help them connect to new users.

POV: Universal Search on Snapchat - The new tool can...

News | Posted 11th April 2017

Whether you represent a big brand or a small company, introducing better search features for Snapchat can help you develop your audience on the platform. The app just streamlined search so that it is easier to navigate than ever before, uniting search efforts into one primary search bar that helps users find threads and content that they need,...

POV: YouTube Live Streaming

POV: YouTube Live Streaming

News | Posted 11th April 2017

YouTube was the first to launch live stream in November 2008, when many social media users barely had Facebook accounts. With the rise of social media over the years, and with the evolution that we’ve all witnessed, many platforms now offer live streaming options such as Facebook Live, Instagram Live, and Periscope, causing YouTube to lose its...

POV: Befriend Your Audience

POV: Befriend Your Audience

News | Posted 11th April 2017

Social media for brands is a tricky business. What can you do to promote your products and how can you further establish yourself in the market on platforms with stiff competition not only from your usual competitors, but also from bloggers, influencers, and public figures – a.k.a. “real” people? Nowadays, most brands strive for an informal,...

POV: Two New Features for a Facebook Comeback, Live audio and captioning will be loved by users and brands alike

POV: Two New Features for a Facebook Comeback, Live audio...

News | Posted 11th April 2017

Facebook is adding two new features we can’t wait to use – audio notes and automatic subtitles for videos. After launching live 360 in the past month, live audio enables users to go live using the audio format only. Facebook is currently testing this feature with well-known news stations and publishers such as BBC, Harper Collins, and Britt...

POV: Facebook Stories

POV: Facebook Stories

News | Posted 11th April 2017

Facebook Messenger has updated once again, and this time with a feature like Snapchat which allows you to post images and videos for a day. The feature lets users add filters and masks, which are like Snapchat lenses. Facebook Messenger Stories stand out because the feature permits you to design a blank canvas and then take a picture on it,...

POV:Making Content Meaningful

POV:Making Content Meaningful

News | Posted 11th April 2017

We are all familiar with the saying “Content is king,” but many brands aren’t taking full advantage. The Insights department at NewsCred found that 84% of people expect brands to create content that provides solutions, experiences, entertainment, and events, but 60% of all content created by brands is poor, irrelevant, or fails to deliver. While...

POV: No Stopping for Influencer Campaigns in MENA

POV: No Stopping for Influencer Campaigns in MENA

News | Posted 11th April 2017

Influencer marketing is still in a continuous state of growth. Having already discovered their influencers, marketers are getting better at having a pulse on who the consumer knows, likes, and trusts. Users nowadays are looking for genuine advice from a trustworthy source; this need is coupled with a signs of ad fatigue and the ability to...

POV: Organic Carousel Ads for your Business

POV: Organic Carousel Ads for your Business

News | Posted 11th April 2017

This is me trying to choose a picture for Instagram: “This pic is really nice, but this one is too…oh, and this one too!” We’ve all been there, right? Well, you no longer have to choose one best photo or video. Now, you can combine up to ten images and videos in one post: users can edit up to ten photos and videos individually or with a single...

POV: Amazon Go Launches in Seattle

POV: Amazon Go Launches in Seattle

News | Posted 13th December 2016

Mindshare Point of View: No lines? No checking out? No way! Actually, “Yes Way!” says online retail giant Amazon that announced this week that it plans to launch a new brick-and-mortar store concept that eliminates the traditional checkout process entirely.

POV: You better learn to surf

POV: You better learn to surf

News | Posted 28th November 2016

When you read Norm Johnston’s book “Extra Sense”, it makes you wonder and realize we all need to learn to surf. As Global Chief Strategy & Digital Officer of Mindshare worldwide, he is incessantly unlearning, learning and re-learning to keep up with the pace of what is impacting all consumers. To quote what he says “like all the waves, the...

POV: The Native Story, discover the logic and magic of native advertising in the programmatic world

POV: The Native Story, discover the logic and magic of...

News | Posted 28th November 2016

While I’m scrolling down my two favorite sites, Slate and The New York Times, I come across ads that are served based on context and sponsored content that appears in the feed of the news blocks or in-article. This kind of ad unit doesn’t break my browsing journey and leaves me to interact with the unit at my leisure. This is essentially native:...

POV: Because They Said So: Advertising to Youth

POV: Because They Said So: Advertising to Youth

News | Posted 28th November 2016

Traditionally, when marketers wanted to sell a product intended for children or teenagers, they would craft their messages for the parents and place the ad in media that would be visible to their intended younger audience. The kids would see the ad along with their parents and the purchase cycle would be initiated with them endlessly pestering...