News

POV: Trending: Micro-Influencers

POV: Trending: Micro-Influencers

News | Posted 8th June 2017

It is no secret that the MENA region’s “celeb influencers” are sometimes proving to be very expensive for any given campaign. Due to the fact that the market is unregulated, many of the brands are discovering new means of activating their campaigns, one of which is utilizing micro-influencers. We can safely define “micro-influencers” as...

POV: Chatbots

POV: Chatbots

News | Posted 8th June 2017

Last month’s announcements from F8 (Facebook’s Developers’ Conference) foretell immense potential for what we now know and love as “Chatbots.” It’s easy to say that they can transform the way you interact with the internet and have now been positioned as the unicorn of repetitive social media customer service (and beyond!). Chatbots have now...

POV: Facebook Collection Ads

POV: Facebook Collection Ads

News | Posted 8th June 2017

Collection is a mobile-only ad format available on Facebook that combines a video or photo with a product catalog that can include up to 50 different products. This type of ad offers marketers a new approach to drive website or app conversions and traffic by turning demand into sales where people browse products in a fast-loading, full-screen...

POV: Instagram Stories Update: Stickers and Links

POV: Instagram Stories Update: Stickers and Links

News | Posted 8th June 2017

As we all know, Instagram has been releasing updates for stories differentiate the platform from Snapchat and encourage users to engage more. Among these updates, two of the newest ones are selfie stickers and links. Stickers In addition to the variety of preset stickers that the app offers, users can now take their own selfies as stickers and...

POV:When it comes to Social Media Measurement, the Proof is not always in the Pudding

POV:When it comes to Social Media Measurement, the Proof...

News | Posted 1st May 2017

Here’s a phrase we in the media business can borrow from law: onus probandi. It’s a shorter phrase to describe the responsibility of a party to provide adequate warrant in an argument to prove their position. In the social media world, this shift in mindset comes in handy when we get asked: “what is the ROI behind social media?” What we know is...

POV: Live Streaming Engagement

POV: Live Streaming Engagement

News | Posted 1st May 2017

On social media, people like it when they ask a question on a company’s page and the moderators answer quickly because it shows that the company cares about the users. One of the most effective ways for businesses to engage with users is live streaming. Let’s take the most popular live streaming platform for example: Twitch.tv. Twitch is known...

POV:GIFs for Your Brand’s Content Marketing Strategy

POV:GIFs for Your Brand’s Content Marketing Strategy

News | Posted 1st May 2017

A study found that people only remember 20% of the text they read when an article contains no visual. Today, as people head to social media to read articles about their topics of interest, the fastest way to grab the audience’s attention is with visuals that can be tailored for their benefit, while brands benefit from getting maximum exposure....

POV: Organic Carousel Ads for your Business

POV: Organic Carousel Ads for your Business

News | Posted 11th April 2017

This is me trying to choose a picture for Instagram: “This pic is really nice, but this one is too…oh, and this one too!” We’ve all been there, right? Well, you no longer have to choose one best photo or video. Now, you can combine up to ten images and videos in one post: users can edit up to ten photos and videos individually or with a single...

POV: A New Approach to Social Messaging Engagement - Let us clue you in on harnessing the power of WhatsApp for brands.

POV: A New Approach to Social Messaging Engagement - Let...

News | Posted 11th April 2017

It’s becoming increasingly popular for people to turn to private social messaging, rather than engaging on social media. However, for marketers, WhatsApp has been tough to crack. No ads, no media to buy, and users reacting negatively to intrusive spam-like messages means you need to work harder to generate consumer engagement. You need to get...

POV: The New WhatsApp Status Launch

POV: The New WhatsApp Status Launch

News | Posted 11th April 2017

Slowly, consumers are moving away from brand’s mega-channels on big platforms like Facebook and Twitter. Many don’t find their mainstream content engaging or personal enough and are likely to follow their favorite companies on WhatsApp for a more personal approach. Now brands with a WhatsApp presence can access this consumer audience using the...

POV: Universal Search on Snapchat - The new tool can increase visibility for brands and help them connect to new users.

POV: Universal Search on Snapchat - The new tool can...

News | Posted 11th April 2017

Whether you represent a big brand or a small company, introducing better search features for Snapchat can help you develop your audience on the platform. The app just streamlined search so that it is easier to navigate than ever before, uniting search efforts into one primary search bar that helps users find threads and content that they need,...

POV: YouTube Live Streaming

POV: YouTube Live Streaming

News | Posted 11th April 2017

YouTube was the first to launch live stream in November 2008, when many social media users barely had Facebook accounts. With the rise of social media over the years, and with the evolution that we’ve all witnessed, many platforms now offer live streaming options such as Facebook Live, Instagram Live, and Periscope, causing YouTube to lose its...

POV: Befriend Your Audience

POV: Befriend Your Audience

News | Posted 11th April 2017

Social media for brands is a tricky business. What can you do to promote your products and how can you further establish yourself in the market on platforms with stiff competition not only from your usual competitors, but also from bloggers, influencers, and public figures – a.k.a. “real” people? Nowadays, most brands strive for an informal,...

POV: Two New Features for a Facebook Comeback, Live audio and captioning will be loved by users and brands alike

POV: Two New Features for a Facebook Comeback, Live audio...

News | Posted 11th April 2017

Facebook is adding two new features we can’t wait to use – audio notes and automatic subtitles for videos. After launching live 360 in the past month, live audio enables users to go live using the audio format only. Facebook is currently testing this feature with well-known news stations and publishers such as BBC, Harper Collins, and Britt...

POV: Facebook Stories

POV: Facebook Stories

News | Posted 11th April 2017

Facebook Messenger has updated once again, and this time with a feature like Snapchat which allows you to post images and videos for a day. The feature lets users add filters and masks, which are like Snapchat lenses. Facebook Messenger Stories stand out because the feature permits you to design a blank canvas and then take a picture on it,...

POV:Making Content Meaningful

POV:Making Content Meaningful

News | Posted 11th April 2017

We are all familiar with the saying “Content is king,” but many brands aren’t taking full advantage. The Insights department at NewsCred found that 84% of people expect brands to create content that provides solutions, experiences, entertainment, and events, but 60% of all content created by brands is poor, irrelevant, or fails to deliver. While...

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