News

POV: Amazon Go Launches in Seattle

POV: Amazon Go Launches in Seattle

News | Posted 13th December 2016

Mindshare Point of View: No lines? No checking out? No way! Actually, “Yes Way!” says online retail giant Amazon that announced this week that it plans to launch a new brick-and-mortar store concept that eliminates the traditional checkout process entirely.

POV: Because They Said So: Advertising to Youth

POV: Because They Said So: Advertising to Youth

News | Posted 28th November 2016

Traditionally, when marketers wanted to sell a product intended for children or teenagers, they would craft their messages for the parents and place the ad in media that would be visible to their intended younger audience. The kids would see the ad along with their parents and the purchase cycle would be initiated with them endlessly pestering...

POV: You better learn to surf

POV: You better learn to surf

News | Posted 28th November 2016

When you read Norm Johnston’s book “Extra Sense”, it makes you wonder and realize we all need to learn to surf. As Global Chief Strategy & Digital Officer of Mindshare worldwide, he is incessantly unlearning, learning and re-learning to keep up with the pace of what is impacting all consumers. To quote what he says “like all the waves, the...

POV: The Native Story, discover the logic and magic of native advertising in the programmatic world

POV: The Native Story, discover the logic and magic of...

News | Posted 28th November 2016

While I’m scrolling down my two favorite sites, Slate and The New York Times, I come across ads that are served based on context and sponsored content that appears in the feed of the news blocks or in-article. This kind of ad unit doesn’t break my browsing journey and leaves me to interact with the unit at my leisure. This is essentially native:...