Thursday 22nd September is a night of celebration, where we recognise the most effective advertising in Ireland at IAPI’s ADFX 2016. Quite simply it’s why we all do what we do (or it should be); the awards recognise those advertising campaigns that have delivered proven business results.
The 2016 Rio Olympics are over. The Irish achieved a superb Silver medal win for Sailing (the first since 1980) from Dublin born Annalise Murphy. We received our first ever Olympic medal for Rowing, courtesy of the O’Donovan brothers from Skibbereen. It would seem that we are a little island who know how to handle water, and…cameras.
Last week Instagram introduced Stories, allowing users to share multiple photos and videos together in a slideshow format with their followers. Clearly taking inspiration from others, Instagram CEO Kevin Systrom said that Snapchat “deserve all the credit” for this montage style.
Almost two months after the UK vote to leave the EU, the uncertainty around its fallout is evident amongst Irish consumers. A study by GroupM Ireland and iReach Insights has found that 43% of us are still confused about what Brexit means for Ireland and 64% are now concerned about the future of the country.
UTV Ireland has been bought by Virgin Media from ITV plc for €10m. This deal brings UTV Ireland and TV3 under the same ownership – effectively giving TV3 control of the station. Along with this, Virgin Media’s agreement with ITV will also include a 10 year supply deal for ITV produced programming, such as Coronation Street and Emmerdale.
Twitter is introducing a new way for advertisers to target users who have tweeted with a specific emoji or engaged with tweets containing a certain emoji. In addition, Twitter is also joining Snapchat, WeChat, WhatsApp and Messenger, by giving users the ability to add stickers to their photos before they upload.
As we move into the digital world, it’s important we learn how to take brands on that journey. On 16th June, the Marketing Society held an inspirational talk on “Brand Building in a Connected World” This was led by three influential women in the industry;
The Cannes Lions International Festival of Creativity draws some of the world’s best creative talent from agencies, clients, media vendors and tech to the south of France. The Lions received a record 43,101 award entries this year. Whilst lucrative for the organisers, it’s also a sobering symbol of a much more cluttered marketing landscape for our
As the wave of Brexit becomes ripples that affect our neighbours (& us) for years to come, talk now turns to the deals that need to be struck. Deals by their very nature are an exchange of one thing of value for another, with both sides inevitably making a compromise.
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