Scrolling through Facebook a couple of weeks back I saw a post from a festive-loving friend: “Only 10 Mondays until Christmas!”. I was busy and I blithely dismissed it, until today…and now there are only eight Mondays until Christmas. Despite being in an industry that requires us to plan months ahead of real time (we talk about going back to...
We often talk in Irish media presentations about the unique place Radio holds in the hearts & minds of consumers here. For numerous reasons including our culture, long commuting times and all round love of a good chat radio listenership is stronger in Ireland than all other European countries with the exception of Germany**.
Podcasts have been around since 2000 but were consumed by a niche audience. Fast forward to 2016 and it’s mainstream- it’s consumed by 382,000 of today’s mobile and audio-literate audience. (Source TGI) The primary device for listening is desktop /laptop with the smartphone a close second. (Source:The 7 stars and DAX)
Advertising is Dead, Long Live Advertising was the theme given to agencies for this year’s annual IMJ Agency Issue. It immediately had me dusting off Tom Himpe’s 2006 book of the same name to give me some insight on the shifts in advertising that have taken place in the past ten years.
According to Mindshare Mindreader study, 91% of the global internet population has a daily interaction with some kind of screen; in Ireland that figure stands at 92%.
Eyeo (owners of Adblock Plus) announced last week at DMEXCO that they will launch an Ad Exchange called the Acceptable Ad Platform, where they will continue to serve ads to users who have blocked ads as long as they meet “acceptable” criteria set by AdBlock Plus.
News of the Apple tax ruling has been dominating social media feeds across the globe since the story broke. Today news travels fast. Everyday brands have the potential to go global in a second – all it takes is one single message from one single customer and your brand is suddenly a star across all borders.
Facebook recently launched a new app called Lifestage. Created by Michael Saymen a 19 year old Product Manager, Lifestage is a social network aimed at video loving teens, ultimately reinventing what Facebook would look like if it was built around the currency of today’s digital world of snackable video.
Thursday 22nd September is a night of celebration, where we recognise the most effective advertising in Ireland at IAPI’s ADFX 2016. Quite simply it’s why we all do what we do (or it should be); the awards recognise those advertising campaigns that have delivered proven business results.
The 2016 Rio Olympics are over. The Irish achieved a superb Silver medal win for Sailing (the first since 1980) from Dublin born Annalise Murphy. We received our first ever Olympic medal for Rowing, courtesy of the O’Donovan brothers from Skibbereen. It would seem that we are a little island who know how to handle water, and…cameras.
Last week Instagram introduced Stories, allowing users to share multiple photos and videos together in a slideshow format with their followers. Clearly taking inspiration from others, Instagram CEO Kevin Systrom said that Snapchat “deserve all the credit” for this montage style.
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