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So Why Does Christmas Begin More Than Ten Mondays Beforehand?

So Why Does Christmas Begin More Than Ten Mondays...

News | Posted 25th October 2016

Scrolling through Facebook a couple of weeks back I saw a post from a festive-loving friend: “Only 10 Mondays until Christmas!”. I was busy and I blithely dismissed it, until today…and now there are only eight Mondays until Christmas. Despite being in an industry that requires us to plan months ahead of real time (we talk about going back to...

“Rock'n, Rock'n'Roll Radio Let's Go“*

“Rock'n, Rock'n'Roll Radio Let's Go“*

News | Posted 24th October 2016

We often talk in Irish media presentations about the unique place Radio holds in the hearts & minds of consumers here. For numerous reasons including our culture, long commuting times and all round love of a good chat radio listenership is stronger in Ireland than all other European countries with the exception of Germany**.

Is It The Year Of Podcasts?

Is It The Year Of Podcasts?

News | Posted 19th October 2016

Podcasts have been around since 2000 but were consumed by a niche audience. Fast forward to 2016 and it’s mainstream- it’s consumed by 382,000 of today’s mobile and audio-literate audience. (Source TGI) The primary device for listening is desktop /laptop with the smartphone a close second. (Source:The 7 stars and DAX)

Advertising Is Dead, Long Live Advertising

Advertising Is Dead, Long Live Advertising

News | Posted 18th October 2016

Advertising is Dead, Long Live Advertising was the theme given to agencies for this year’s annual IMJ Agency Issue. It immediately had me dusting off Tom Himpe’s 2006 book of the same name to give me some insight on the shifts in advertising that have taken place in the past ten years.

Screen Supremacy – Seven Trends From Culture Vulture

Screen Supremacy – Seven Trends From Culture Vulture

News | Posted 14th October 2016

According to Mindshare Mindreader study, 91% of the global internet population has a daily interaction with some kind of screen; in Ireland that figure stands at 92%.

Having Your Kale And Eating It;

Having Your Kale And Eating It;

News | Posted 14th October 2016

How Food And Drink Brands Need To Meet The Demands Of Consumers Who Want it All – Products That Are Premium But Also Portable, And Healthy But Also Hasty

Adblock Plus selling ads

Adblock Plus selling ads

News | Posted 20th September 2016

Eyeo (owners of Adblock Plus) announced last week at DMEXCO that they will launch an Ad Exchange called the Acceptable Ad Platform, where they will continue to serve ads to users who have blocked ads as long as they meet “acceptable” criteria set by AdBlock Plus.

#DMEXCO2016

#DMEXCO2016

News | Posted 20th September 2016

DMEXCO – a local German advertising technology expo or another international ‘must attend’ event for the diary? That debate will continue but both the usual global media suspects and local German players showed up for this year’s biggest European advertising technology show.

Building Your Brand Through Customer Service In The Age Of Digital.

Building Your Brand Through Customer Service In The Age...

News | Posted 20th September 2016

News of the Apple tax ruling has been dominating social media feeds across the globe since the story broke. Today news travels fast. Everyday brands have the potential to go global in a second – all it takes is one single message from one single customer and your brand is suddenly a star across all borders.

iPhone 7

iPhone 7

News | Posted 20th September 2016

Earlier this month, Apple held its annual September Event to reveal the next wave of products and software. Most of the hype surrounded the highly anticipated iPhone 7, the iOS10 update, and the Apple Watch Series 2.

Facebook launches Lifestage

Facebook launches Lifestage

News | Posted 20th September 2016

Facebook recently launched a new app called Lifestage. Created by Michael Saymen a 19 year old Product Manager, Lifestage is a social network aimed at video loving teens, ultimately reinventing what Facebook would look like if it was built around the currency of today’s digital world of snackable video.

Advertising Effectiveness: On The Trail Of The Silver Bullet Or The Gold Award?

Advertising Effectiveness: On The Trail Of The Silver...

News | Posted 16th September 2016

Thursday 22nd September is a night of celebration, where we recognise the most effective advertising in Ireland at IAPI’s ADFX 2016. Quite simply it’s why we all do what we do (or it should be); the awards recognise those advertising campaigns that have delivered proven business results.

TV3’s Schedule Has A Lot Of Treats In Store For Autumn

TV3’s Schedule Has A Lot Of Treats In Store For Autumn

News | Posted 5th September 2016

TV3 officially launched their autumn schedule on Wednesday in the National Concert Hall.

A Summer Of Sports

A Summer Of Sports

News | Posted 30th August 2016

A Summer of Sports

#PullLikeaDog – the 2016 Rio Olympics

#PullLikeaDog – the 2016 Rio Olympics

News | Posted 24th August 2016

The 2016 Rio Olympics are over. The Irish achieved a superb Silver medal win for Sailing (the first since 1980) from Dublin born Annalise Murphy. We received our first ever Olympic medal for Rowing, courtesy of the O’Donovan brothers from Skibbereen. It would seem that we are a little island who know how to handle water, and…cameras.

Instagram Stories

Instagram Stories

News | Posted 18th August 2016

Last week Instagram introduced Stories, allowing users to share multiple photos and videos together in a slideshow format with their followers. Clearly taking inspiration from others, Instagram CEO Kevin Systrom said that Snapchat “deserve all the credit” for this montage style.

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