2012 was a landmark year for the TV market. It was a year that saw RTÉ unveil their new trading model which came into effect in July. It also saw public consultations held on the proposed Children’s Code with the resulting HFSS rules due to come into effect this year.
Twitter and Nielsen announced an exclusive agreement to create a ‘Nielsen Twitter TV rating’ in the US at the end of last year. They have pledged to deliver a syndicated-standard metric around the reach of TV conversation on Twitter, slated for commercial availability at the start of the autumn 2013 TV season.
It was announced today that Rory Mcllroy has officially become an ambassador for the Nike brand. Signing a 10 year deal reported to be in the region of €200 million. The number one golfer in the world joins a long list of sporting legends who have signed on the dotted line for the sports giant.
Tuesday night saw the return of RTE’s popular Operation Transformation, sponsored by SafeFood. The format has changed from a weekly 60 minute episode, to 2 x 30 minute episodes on Tuesday and Wednesday nights.
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