Is live streaming the future of GAA?

Is live streaming the future of GAA?

News | Posted 28th March 2013

The first GAA match was streamed live on the internet by Armagh GAA. This was the Dr McKenna Cup encounter between Armagh and Tyrone. Armagh GAA organised the live stream of the game and it was met with widespread approval.

Why we should be Pro-active about Product Placement

Why we should be Pro-active about Product Placement

News | Posted 29th January 2013

What does the Irish market look like over 2 years after that code was published?

HMV & It’s Failed Attempt to Re-invent Itself

HMV & It’s Failed Attempt to Re-invent Itself

News | Posted 24th January 2013

The news that HMV has entered administration is a bit like hearing of the death of a much-loved elderly relative. You’ve known for ages it would happen but it’s still a shock when it finally does.

Rewind – a Look Back at the Irish TV Landscape in 2012

Rewind – a Look Back at the Irish TV Landscape in 2012

News | Posted 18th January 2013

2012 was a landmark year for the TV market. It was a year that saw RTÉ unveil their new trading model which came into effect in July. It also saw public consultations held on the proposed Children’s Code with the resulting HFSS rules due to come into effect this year.

Facebook takes on Search with Social Graph

Facebook takes on Search with Social Graph

News | Posted 16th January 2013

2012 wasn’t the best year for the social network site Facebook. Between the umpteen privacy issues, Instagram backlash and the IPO debacle, there wasn’t a lot of positive news to be reported.

TV Ratings Start Socialising

TV Ratings Start Socialising

News | Posted 14th January 2013

Twitter and Nielsen announced an exclusive agreement to create a ‘Nielsen Twitter TV rating’ in the US at the end of last year. They have pledged to deliver a syndicated-standard metric around the reach of TV conversation on Twitter, slated for commercial availability at the start of the autumn 2013 TV season.

Rory McIlroy announced as Official Nike Ambassador

Rory McIlroy announced as Official Nike Ambassador

News | Posted 14th January 2013

It was announced today that Rory Mcllroy has officially become an ambassador for the Nike brand. Signing a 10 year deal reported to be in the region of €200 million. The number one golfer in the world joins a long list of sporting legends who have signed on the dotted line for the sports giant.

Operation Transformation: another year, another chance to target consumers hungry for change…

Operation Transformation: another year, another chance to...

News | Posted 10th January 2013

Tuesday night saw the return of RTE’s popular Operation Transformation, sponsored by SafeFood. The format has changed from a weekly 60 minute episode, to 2 x 30 minute episodes on Tuesday and Wednesday nights.

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