Yesterday, in keeping with the true giving spirit of Christmas, Facebook launched its new donation feature. It means Facebook users can now donate directly to their chosen cause by clicking an embedded ‘Donate Now’ button on partnering non-profit’s home pages.
Following the sad news of Nelson Mandela’s passing last week, well wishes and condolences have been paid right across the globe from politicians, religious leaders, celebrities as well as regular people.
Advertisements are continuously being positioned to promote products capable of satisfying any need we may have – from chocolate and alcohol to soap and water. But are we that easily persuaded? It seems so.
There has been several press initiatives recently really trying to drive home the message that press is strong and resilient in a challenging marketplace. One event is the new NNI initiative – the ‘Power of Press’ (POP).
According to TGI, Irish ownership of a tablet device is at 9% (Choices 4 TGI 2012), Future Foundation (Nov 2012) claims we’re at 21% ownership, while Red C research has 16% ownership. IAB (July 2012) research found 12% of Irish people go online using a tablet device.