All The Stats From JNLR July 2014

All The Stats From JNLR July 2014

News | Posted 31st July 2014

The latest JNLR survey released this afternoon showed us that 83% of the population are tuning in every day and listening for on average 3.9 hours per day.

La La La Lots Of Clicks

La La La Lots Of Clicks

News | Posted 31st July 2014

In April 2014 Danone Activia launched a global initiative to build uniqueness, relevance and engagement for their brand.

UFC Hits The Spot On 3e

UFC Hits The Spot On 3e

News | Posted 23rd July 2014

UFC made its premier on an Irish Station on Saturday night, and 243,000 Irish fight fans tuned into 3e to watch Irish hero Conor McGregor win again in the Octagon, with a spectacular TKO.

Twitter Promotes Organic Reach

Twitter Promotes Organic Reach

News | Posted 17th July 2014

In July 2014, Twitter launched an analytics dashboard which allowed advertisers to measure the organic reach of their tweets for the first time. This also allowed advertisers to make direct comparisons between the organic reach they are getting from Facebook and the organic reach they are getting from Twitter.

Songs In No Places!!

Songs In No Places!!

News | Posted 15th July 2014

With much of the hype around Garth brooks press conference last Thursday surrounding the will he/ won’t he of his Croke Park residency, little attention was paid to the fact that American country music’s biggest name is finally making his music available digitally.

Mobile Search – Forcing A Re-Evaluation Of KPIs

Mobile Search – Forcing A Re-Evaluation Of KPIs

News | Posted 8th July 2014

Online behaviour has changed over the last 18 months. With more site traffic coming from mobile and tablet, advertisers need to assess their online KPIs and adjust how they measure search performance so that they don't miss key opportunities to reach consumers.

TAM Vision

TAM Vision

News | Posted 2nd July 2014

TAM’s ‘Room For a View’ latest event was held last Wednesday in the Aviva stadium, and brought together a large consortium of those interested in the state of Irish television viewing. The main point of the day was the rise of TV viewing on devices other than television sets.

Yo – It’s That simple

Yo – It’s That simple

News | Posted 27th June 2014

The push notification app is taking smartphone users by storm with over 1m downloads in just 4 days. So what’s all the fuss about? You can’t send pictures, there are no text options, just the simple message – Yo

Growth Of Neflix In Ireland

Growth Of Neflix In Ireland

News | Posted 26th June 2014

Netflix currently report having in the region of 48 million global subscribers and have transformed online viewing in the US accounting for roughly one-third of all traffic on the Internet during prime-time evening hours. Since launching in Ireland in 2012 their online streaming service has grown to around 150,000 subscribers.

Everybody loves the longest day. everybody except nobody. Everybody Loves The Longest Day. Everybody Except Nobody.

Everybody loves the longest day. everybody except nobody....

News | Posted 20th June 2014

Tomorrow, the 21st June represents the longest day of the year. In today’s press a touching piece of creative runs that details the story of ‘Nobody’ and details the harrowing story of what a child feels when they believe they are alone and unwanted.

Jules Rimet Still Gleaming.

Jules Rimet Still Gleaming.

News | Posted 16th June 2014

It’s that time again. World cup time. Staying up late to watch the giants of Japan take on the titans of The Ivory Coast. The ignominy of drawing Iran or Honduras in the office sweepstakes. And the anthems on the radio. Classics like Put Em Under Pressure, World in Motion and Three Lions.

How You Now Have The Right To Be Forgotten

How You Now Have The Right To Be Forgotten

News | Posted 13th June 2014

Every so often we all get the urge to go to Google, type in our name and see what comes up in the results. For most people there are no scandalous stories appearing about their affair with a Hollywood actress, or the back alley bribe they took from a shady character in a long overcoat.

Sky’s The Limit For GAA!

Sky’s The Limit For GAA!

News | Posted 9th June 2014

It happened on Saturday… a moment in history. British broadcasting giant, Sky sports, aired live coverage of a GAA hurling match for the first time, amid a schedule of cricket, rugby union and field hockey.

‘The Internet Is A Great Leveller – Video Used To Be The Sole Preserve Of Broadcasters.’

‘The Internet Is A Great Leveller – Video Used To Be The...

News | Posted 9th June 2014

‘The Internet Is A Great Leveller – Video Used To Be The Sole Preserve Of Broadcasters.’ No More

Am I Creative!?

Am I Creative!?

News | Posted 6th June 2014

After attending the latest AAI seminar which talked about creativity and its importance and role in driving effective return on marketing investment, it reassured me how creativity can be brought out in all of us, we just need to be confident with our ideas and not get caught up with what side of our brain we convinced ourselves works better!!

KIMYE WEST HEAD SOUTH, DENY BREAKUP, LIKE

KIMYE WEST HEAD SOUTH, DENY BREAKUP, LIKE

News | Posted 27th May 2014

Neil Walsh gives his very humourous take on Kanye West and Kim Kardashian's arrival in Ireland for their honeymoon, while also looking at the increasing hyping up of news headlines to grab readers attention.

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