In July 2014, Twitter launched an analytics dashboard which allowed advertisers to measure the organic reach of their tweets for the first time. This also allowed advertisers to make direct comparisons between the organic reach they are getting from Facebook and the organic reach they are getting from Twitter.
With much of the hype around Garth brooks press conference last Thursday surrounding the will he/ won’t he of his Croke Park residency, little attention was paid to the fact that American country music’s biggest name is finally making his music available digitally.
Online behaviour has changed over the last 18 months. With more site traffic coming from mobile and tablet, advertisers need to assess their online KPIs and adjust how they measure search performance so that they don't miss key opportunities to reach consumers.
Netflix currently report having in the region of 48 million global subscribers and have transformed online viewing in the US accounting for roughly one-third of all traffic on the Internet during prime-time evening hours. Since launching in Ireland in 2012 their online streaming service has grown to around 150,000 subscribers.
Everybody loves the longest day. everybody except nobody. Everybody Loves The Longest Day. Everybody Except Nobody.
Tomorrow, the 21st June represents the longest day of the year. In today’s press a touching piece of creative runs that details the story of ‘Nobody’ and details the harrowing story of what a child feels when they believe they are alone and unwanted.
It’s that time again. World cup time. Staying up late to watch the giants of Japan take on the titans of The Ivory Coast. The ignominy of drawing Iran or Honduras in the office sweepstakes. And the anthems on the radio. Classics like Put Em Under Pressure, World in Motion and Three Lions.
Every so often we all get the urge to go to Google, type in our name and see what comes up in the results. For most people there are no scandalous stories appearing about their affair with a Hollywood actress, or the back alley bribe they took from a shady character in a long overcoat.
‘The Internet Is A Great Leveller – Video Used To Be The Sole Preserve Of Broadcasters.’ No More
After attending the latest AAI seminar which talked about creativity and its importance and role in driving effective return on marketing investment, it reassured me how creativity can be brought out in all of us, we just need to be confident with our ideas and not get caught up with what side of our brain we convinced ourselves works better!!
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