Every so often we all get the urge to go to Google, type in our name and see what comes up in the results. For most people there are no scandalous stories appearing about their affair with a Hollywood actress, or the back alley bribe they took from a shady character in a long overcoat.
‘The Internet Is A Great Leveller – Video Used To Be The Sole Preserve Of Broadcasters.’ No More
After attending the latest AAI seminar which talked about creativity and its importance and role in driving effective return on marketing investment, it reassured me how creativity can be brought out in all of us, we just need to be confident with our ideas and not get caught up with what side of our brain we convinced ourselves works better!!
Michael looks at past Champions League finals, the TV ratings achieved and whether the switch of hosting the final on a Wednesday to Saturday has had an effect or if it really just comes down to whether a Premier League team are taking part.
Twitter have partnered with Amazon to allow users to add products to their basket via a simple tweet – you just reply to a tweet with #AmazonCart and that’s it.
If recent investment into media in this country is a barometer, the temperature is rising. I've noticed a renewed energy behind many media suppliers.Perhaps it’s the onslaught of more competition and fragmentation in the marketplace but in any case, it’s welcomed with open arms.
The latest JNLR survey, released yesterday afternoon, showed us that 83% of the population are tuning in every day and listening for on average 3.9 hours per day. Radio continues to make people feel connected and part of the wider community.
Nielsen AdDynamix have just released the final Q1 2014 television spends and although we’ll have to wait until the beginning of May to get the full picture for all media, it gives an interesting insight into how certain categories are performing year to date.
This summer promises a fantastic line up of films from all genres, bringing opportunities for brands to reach a broad range of audiences. Here we take a look at a few cinematic highlights we can look forward to in the coming months.
From the latest market share figures released from Kantar Worldpanel for the Irish Supermarkets, it is clear that the larger players that once dominated are falling behind and the German discounters Aldi and Lidl are steaming ahead.
We look at how brands can leverage Spotify to reach their target audience. Brands can though skate a dangerous line between having interruptive or engaging content. For a campaign to be successful the brand must aspire to be engaging and provide a good experience for Spotify users. This article looks at examples from Levi's, Clipper Tea and...
This week marked the launch of GoMetro.ie from the team behind successful free newspaper: Metro Herald. The primary aim of the site is to be the go-to resource for Dublin commuters with real time transport information including updates on the inevitable delays commuters face on their daily trek to and from work.
The Lynx Apollo team for UK and Ireland picked up Silver for Best Launch Campaign at the highly coveted Festival of Media Awards, which were announced this week in Rome. Given the volume of global entries, to even get nominated in a very competitive category is an achievement.
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