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590,000 Tune In As Hayley Cropper Passes Away

590,000 Tune In As Hayley Cropper Passes Away

News | Posted 21st January 2014

590,000 Irish viewers tune in to watch as Coronation Street's Hayley Cropper passes away

Amber Gets The Green Light From Irish Audiences

Amber Gets The Green Light From Irish Audiences

News | Posted 21st January 2014

"Amber" a four part series created by RTE hit our screens on Sunday night telling the story of a missing teenage girl in Dublin. After just two episodes, the show has proven to be a hit with more and more viewers tuning in to follow the mysterious search for this young girl.

The Ads That Went Viral In 2013

The Ads That Went Viral In 2013

News | Posted 20th January 2014

We have taken a look at the most viewed TV commercials of 2013 on YouTube. Unfortunately there is no magic formula to make a video or advert go viral but judging from this list, including babies and fast cars into your creative will help you on your way!

What Were The Hot Topics At CES This Year?

What Were The Hot Topics At CES This Year?

News | Posted 16th January 2014

On January 7th 2014 CES opened its doors in Las Vegas, present was our content strategy leader Stacy Minero and below is a summary of the big trends which were on everyone’s lips throughout the event.

The Future Of 2014

The Future Of 2014

News | Posted 14th January 2014

Welcome to the Future of 2014 – our annual booklet of thought pieces of what to expect from the year ahead, written by the Mindshare Ireland team. The theme of the articles is all about being adaptive. In the fast moving world of media that we find ourselves in today, we need to be adaptive in how and when we communicate to consumers.

Take 5: Irish Commercial TV In 2013

Take 5: Irish Commercial TV In 2013

News | Posted 8th January 2014

1. Total number of spots The number of spots bought on commercially available TV channels in the Republic of Ireland in 2013 was5,612,384, a 21% increase on 2012 2. Amounting to The duration of these spots amounted to 143,592,980 seconds or 2,393,216 minutes 3. Top programmes of 2013 The Top Programmes in 2013 show a similar picture to 2012,...

Ten Great Marketing Moments Of 2013

Ten Great Marketing Moments Of 2013

News | Posted 20th December 2013

As the last post on our blog for 2013 I thought it was the perfect moment to reflect back over some of the most inspiring, well executed and amusing marketing moments of the year.

Ireland’s Top Searches In 2013

Ireland’s Top Searches In 2013

News | Posted 18th December 2013

Here in ‘Team Search’ Mindshare, we have been looking forward to this day for months and have been speculating in excited but whispered tones….…. What were people searching for in 2013?

Hector To Leave 2FM

Hector To Leave 2FM

News | Posted 18th December 2013

Hector To Leave 2FM

Charity Donations Made Easy Through Facebook

Charity Donations Made Easy Through Facebook

News | Posted 17th December 2013

Yesterday, in keeping with the true giving spirit of Christmas, Facebook launched its new donation feature. It means Facebook users can now donate directly to their chosen cause by clicking an embedded ‘Donate Now’ button on partnering non-profit’s home pages.

A Search Marketer’s Letter To Father Christmas

A Search Marketer’s Letter To Father Christmas

News | Posted 16th December 2013

Hello Santa, How are you? How’s the North Pole? Is it cold? I bet its cold.

Mourners Take To Social Media To Honour Nelson Mandela

Mourners Take To Social Media To Honour Nelson Mandela

News | Posted 11th December 2013

Following the sad news of Nelson Mandela’s passing last week, well wishes and condolences have been paid right across the globe from politicians, religious leaders, celebrities as well as regular people.

Mindshare’s Jessica King Running For IAPI Youth Member

Mindshare’s Jessica King Running For IAPI Youth Member

News | Posted 10th December 2013

Mindshare Ireland’s Account Director Jessica King is currently running for election for the IAPI Youth Member position.

Are We All Emotionally Weak?

Are We All Emotionally Weak?

News | Posted 6th December 2013

Advertisements are continuously being positioned to promote products capable of satisfying any need we may have – from chocolate and alcohol to soap and water. But are we that easily persuaded? It seems so.

M&S Adding A Little Sparkle To Your Morning Commute!

M&S Adding A Little Sparkle To Your Morning Commute!

News | Posted 5th December 2013

You may have noticed your daily Metro Herald is a little more festive this morning – a glossy wrap for M&S was made even better by adding some sparkle!

Lyons Pause Ads – Best Innovative Use Of Technology At The 2013 Eircom Spiders

Lyons Pause Ads – Best Innovative Use Of Technology At...

News | Posted 4th December 2013

This year’s Eircom Spiders was a great night for Mindshare and the Unilever Ireland team. We won an Eircom Spider for Innovative Use of Technology in Digital Marketing for our work on Lyons Tea!

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