#Freegreg – The Power of Social Media

#Freegreg – The Power of Social Media

News | Posted 23rd May 2014

Gemma looks at the power of social media in our latest blog post, and how it resulted in an unsuspecting company employee - Greg - winning a 2 week trip to Vegas, free toiletries and a VIP wardrobe for the lady in his life.

An All Spanish Affair Ready To Explode In Lisbon

An All Spanish Affair Ready To Explode In Lisbon

News | Posted 22nd May 2014

Michael looks at past Champions League finals, the TV ratings achieved and whether the switch of hosting the final on a Wednesday to Saturday has had an effect or if it really just comes down to whether a Premier League team are taking part.

Twitter and Amazon Partnership – A Cause For Concern For Twitter Users? #AmazonCart

Twitter and Amazon Partnership – A Cause For Concern For...

News | Posted 12th May 2014

Twitter have partnered with Amazon to allow users to add products to their basket via a simple tweet – you just reply to a tweet with #AmazonCart and that’s it.

Ireland's Reinvigorated Media Industry

Ireland's Reinvigorated Media Industry

News | Posted 8th May 2014

If recent investment into media in this country is a barometer, the temperature is rising. I've noticed a renewed energy behind many media suppliers.Perhaps it’s the onslaught of more competition and fragmentation in the marketplace but in any case, it’s welcomed with open arms.

Latest JNLR Figures- May 2014

Latest JNLR Figures- May 2014

News | Posted 2nd May 2014

The latest JNLR survey, released yesterday afternoon, showed us that 83% of the population are tuning in every day and listening for on average 3.9 hours per day. Radio continues to make people feel connected and part of the wider community.

Q1 TV Advertising Spend – Winners And Losers By Category

Q1 TV Advertising Spend – Winners And Losers By Category

News | Posted 2nd May 2014

Nielsen AdDynamix have just released the final Q1 2014 television spends and although we’ll have to wait until the beginning of May to get the full picture for all media, it gives an interesting insight into how certain categories are performing year to date.

A Hot Summer Ahead For Movie Fans

A Hot Summer Ahead For Movie Fans

News | Posted 1st May 2014

This summer promises a fantastic line up of films from all genres, bringing opportunities for brands to reach a broad range of audiences. Here we take a look at a few cinematic highlights we can look forward to in the coming months.

The Battle For Market Share Continues For Irish Supermarkets

The Battle For Market Share Continues For Irish Supermarkets

News | Posted 29th April 2014

From the latest market share figures released from Kantar Worldpanel for the Irish Supermarkets, it is clear that the larger players that once dominated are falling behind and the German discounters Aldi and Lidl are steaming ahead.

Spotify Ads: Can Brands Leverage The New Trend In Music?

Spotify Ads: Can Brands Leverage The New Trend In Music?

News | Posted 24th April 2014

We look at how brands can leverage Spotify to reach their target audience. Brands can though skate a dangerous line between having interruptive or engaging content. For a campaign to be successful the brand must aspire to be engaging and provide a good experience for Spotify users. This article looks at examples from Levi's, Clipper Tea and...

Metro Herald Launches GoMetro.ie

Metro Herald Launches GoMetro.ie

News | Posted 11th April 2014

This week marked the launch of GoMetro.ie from the team behind successful free newspaper: Metro Herald. The primary aim of the site is to be the go-to resource for Dublin commuters with real time transport information including updates on the inevitable delays commuters face on their daily trek to and from work.

Award Winning Lynx Campaign Is Out Of This World!

Award Winning Lynx Campaign Is Out Of This World!

News | Posted 10th April 2014

The Lynx Apollo team for UK and Ireland picked up Silver for Best Launch Campaign at the highly coveted Festival of Media Awards, which were announced this week in Rome. Given the volume of global entries, to even get nominated in a very competitive category is an achievement.

Mindshare Raise €6,649 For Shave or Dye And Turn Their Heads Purple

Mindshare Raise €6,649 For Shave or Dye And Turn Their...

News | Posted 7th April 2014

Mindshare has raised €6,649 for Today FM’s Shave or Dye, beating their target of €5,000. In return some brave Mindshare people including CEO Bill Kinlay dyed and shaved their hair this Monday morning with the help of Today FM.

2014 Begins With Growth In The Retail Sector

2014 Begins With Growth In The Retail Sector

News | Posted 3rd April 2014

With numerous reports coming in on Ireland’s recovery in 2014, it is great to see some positive news coming from the retail sector. In January 2014, retail sales had jumped 9.4% YOY following a decline in Jan 2013 vs. 2012 of -1.65%, this is extremely positive news for Ireland and for retailers.

Breaking Through The Mundane

Breaking Through The Mundane

News | Posted 2nd April 2014

Understanding the consumer is key to a successful media campaign. We often disregard the real target audience and instead work to an idolised version of what we would like our consumer to be. We all need to go back to the basics, the truism that ‘we are all consumers’ and build our plans around this.

Mindshare Retains Top Spot In The NNI Advertising Agency League 2013

Mindshare Retains Top Spot In The NNI Advertising Agency...

News | Posted 28th March 2014

For the fourth year in a row Mindshare has retained its position as the largest agency investor in press (both newspaper and digital) advertising. According to the National Newspaper of Ireland (NNI), investment into press advertising totaled €155 million in 2013, of which €94 million came from advertising agencies.

Outdoor Innovating To Increase Spend

Outdoor Innovating To Increase Spend

News | Posted 26th March 2014

After a pick-up in investment in 2013 in Outdoor advertising, the medium is seeing further investment from both supplier side, improving the quality of inventory, and advertisers seeing the advantage of outdoor investment on their media plans.

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