The Time Has Come For Country Music

The Time Has Come For Country Music

News | Posted 20th April 2018

I don’t get Nathan Carter or country music but looks like I could be in the minority.  Hailing from the Four Country Roads, I was more aware of the immense coverage given to Big Tom’s passing over the last few days. The Irish Independent dedicated a six-page pull out to the king of country; & Ryan Tubridy dedicated a full programme on radio,...

13 Media Facts About Friday The 13th

13 Media Facts About Friday The 13th

News | Posted 13th April 2018

One of the most feared days is upon us, but is it really an unlucky day for those of us in the world of media? Here we look at some of the interesting media facts about Friday the 13th.

Beast From The East Storms Media!

Beast From The East Storms Media!

News | Posted 15th March 2018

It’s safe to say that no one in the country could have missed the massive ‘beast’ that hit our shores at the start of the month, the biggest weather event to hit the country since 1982! When any big unscheduled event hits, it can drive fluctuations in media consumption and we have seen that news media channels were able to ‘weather’ the storm...

The Beast From The East Or So-Called Storm Emma’s Best Media Reactions!

The Beast From The East Or So-Called Storm Emma’s Best...

News | Posted 12th March 2018

As always, when a major weather event hits our shores or has the potential to hit the island of Ireland, the whole country goes MAD! ‘Weather’ it be the apocalyptic rush to the supermarket to get every loaf of bread and litre of milk in sight, or the preparations to get the best hiking boots as you go about your travels trekking to and from work...

Who We Be – Our Favourite Albums From The Last Year

Who We Be – Our Favourite Albums From The Last Year

News | Posted 22nd February 2018

For a change, I wanted to talk about us. Over the last few weeks, media coverage has been dominated by awards and ‘Best of’ lists from 2017. From a marketing perspective, your LinkedIn feed is undoubtedly full of the top trends for the year ahead, but few show agencies’ actual real-life interests. We’re constantly interrogating, adapting, and...

New Digital Formats Promise To Be Lean Not Mean

New Digital Formats Promise To Be Lean Not Mean

News | Posted 21st February 2018

There is an ongoing problem within the digital ecosystem. The concept of value exchange has become lost on a large portion of internet users. Content and experiences have been free for so long that advertising can feel like it is sullying an individual’s digital experience rather than facilitating it. Thus, adblockers are viewed by many as a...

Your Ad Here? YouTube to Implement Stricter Policies On Channels, Advertising And Brand Safety

Your Ad Here? YouTube to Implement Stricter Policies On...

News | Posted 9th February 2018

2017 was a challenging year for YouTube, which saw some advertisers pulling spend from the platform amid fears that their brand would appear beside undesirable content. Advertisers have wanted the platform to provide reassurance about where display ads will appear, and have critiqued Google on their lack of response on the issue. In response to...

Smile Though Your Heart Is Aching

Smile Though Your Heart Is Aching

News | Posted 24th January 2018

Source: Kate O'Leary I recently attended Create, Alt, Delete where the question was posed – “how is science and psychology changing the face of content?” Content led marketing is big business yet tracking the effectiveness of our efforts is complex to say the least. To answer this, the speakers discussed AI, robot journalism, the power of...

TV3's Got Talent This Spring

TV3's Got Talent This Spring

News | Posted 23rd January 2018

Declan Dockery takes us through the upcoming TV3 Spring Schedule, launched earlier in January.

What Do The Facebook Newsfeed Changes Mean For Us?

What Do The Facebook Newsfeed Changes Mean For Us?

News | Posted 19th January 2018

In this article find out more about Facebook's recent newsfeed change and the subsequent implications for publishers and brands.

The Tangled Net

The Tangled Net

News | Posted 19th December 2017

The recent US vote to end net neutrality will have implications for consumers and advertisers alike. Michael Madigan looks at just what this means.

Is Virtual Reality Finally Becoming Mainstream?

Is Virtual Reality Finally Becoming Mainstream?

News | Posted 6th December 2017

Virtual Reality is an ever-growing phenomenon. Over the course of 2017, there have been numerous, and quite notable, uses of VR. Previously catered for by heavy tech budgets, with Facebook finally launching Oculus Go, this is potentially the first step to making VR more main stream.  In an increasingly hectic world the idea of escaping the...

Sexist Short Circuit

Sexist Short Circuit

News | Posted 4th December 2017

Featured in the November 2017 issue of marketing.ie, Eimear McGrath asks if technology is further fuelling gender imbalance?

The Dark Side of Facebook

The Dark Side of Facebook

News | Posted 21st November 2017

During the 2016 US Election as many as 126 million American Facebook users may have seen content uploaded by Russia-based operatives. The pages promoting the posts were largely fake accounts, created to spread misinformation to meddle in the election. The ads were pushed out were via ‘dark posts’ - which are not as evil as they sound. While the...

Mobile And Video - The Brand Opportunity

Mobile And Video - The Brand Opportunity

News | Posted 3rd November 2017

Following the inaugural IAB digital conference on mobile and video, MoVi 2017, Jane Ahlstrom delves into the key findings from the day from Nielsen, Wavemaker and Facebook.

Bring Back The Magic

Bring Back The Magic

News | Posted 25th October 2017

Has the magic of retail disappeared? Are our instore experiences living up to expectation? As a result of cultural changes over the past decade, we look at how retailers can maximise experiences for shoppers.

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