The latest JNLR results are in and it can be said the Irish still love radio with 82% of adults listening daily with daily reach growing by 12,000. There has certainly been a shake-up in radio land in the last year, with changes to schedule and presenters across the national stations and the latest book is testament to that.
At the end of 2016, working with our research partner, iReach Insights, we asked a nationally representative sample of adults the extent to which they trust advertising platforms. Our objective was to understand more about each medium, delving deeper than reach and frequencies.
In the midst of the usual new year resolutions, whether that be to become a member of the on trend #fitfam brigade or start that clean eating no sugar detox, this year a new diet has come to light as part of the Mindshare UK Trends 2017. The digital diet.
2017 in Ireland should be an interesting year to say the least, as the effects of a Trump presidency and the UK Brexit combine to challenge both our politicians and our business leaders, and probably the confidence, patience and sanity of the general public.
Mindshare, the global media agency network that is part of WPP , has ended the year with the top awards across the most respected awards ceremonies globally. Nick Emery, Global CEO at Mindshare, said: "It's been another outstanding year for us. These awards show imagination, effectiveness and innovation across our whole global network....
The Irish mobile subscriber is now sending on average 94 text (SMS) messages a month. While that might seem a lot, it’s actually 16.8% less messages when compared to last year, according to the Comreg Q3 report; and even starker when compared to 2012, when over 3 billion SMS messages were sent and now (Q3 2016), just 1.38 billion.
The much anticipated plans for Virgin Media have been announced following their recent acquisition of UTV Ireland and how this would work with existing channels TV3 and 3e.
Making predictions is a precarious business. The improbable is increasingly the probable, whether Leicester City F.C, the Cubs, Trump or Brexit. Thankfully digital has always been somewhat predictable; you simply can’t keep an old digital trend down. They just keep coming back with new names, upgraded technology and refreshed mojo.
Recent news headlines have highlighted the use of Facebook Live to stream images from the Battle for Mosul. This has been an eye opening insight into the brutality and shocking nature of war but also an interesting development in the ability for Facebook users to capture and share such events, unedited in real time.
In a sign of the continued focus on SMS messaging, Google has released Click-To-Message ad extensions that allow advertisers using AdWords to connect with consumers via SMS text. Consumers are now able to click from Mobile search results to SMS (text) with an advertiser.
What would you do if you were sitting on $85.4B and looking to strengthen your position in the world of premium content and cross-screen viewing? Well, if you’re AT&T, you put out a bid on Friday and close a deal on Saturday to acquire Time Warner in what is being called the landmark acquisition of 2016.
Scrolling through Facebook a couple of weeks back I saw a post from a festive-loving friend: “Only 10 Mondays until Christmas!”. I was busy and I blithely dismissed it, until today…and now there are only eight Mondays until Christmas. Despite being in an industry that requires us to plan months ahead of real time (we talk about going back to...
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