Blog

EAC Exam

EAC Exam

News | Posted 10th August 2016

The European Advertising Certificate (EAC) is a qualification for advertising professionals new to the industry. The aim of the course is to educate each student on the different facets of the advertising world beyond their day to day role.

High Risk and High Investment in the Healthcare Industry

High Risk and High Investment in the Healthcare Industry

News | Posted 4th March 2014

As we entered January 2014, a more epic battle than ever ensued in the private health insurance industry. With consideration for renewal increasing at the beginning of the year, the health insurance marketplace becomes very competitive with each insurer battling to recruit and retain members. This, in turn, drives increased media activity.

JNLR January 2014

JNLR January 2014

News | Posted 30th January 2014

Mindshare's summary of the JNLR results for January 2014.The new JNLR report shows us that 83% of the Irish population are tuning in on a daily basis, listening for approximately 4 hours per day. Some interesting facts taken from the latest survey tell us that 85% of listeners say radio keeps them up to date and entertained.

Rise Of The Tablet

Rise Of The Tablet

News | Posted 8th April 2013

According to TGI, Irish ownership of a tablet device is at 9% (Choices 4 TGI 2012), Future Foundation (Nov 2012) claims we’re at 21% ownership, while Red C research has 16% ownership. IAB (July 2012) research found 12% of Irish people go online using a tablet device.

Why we should be Pro-active about Product Placement

Why we should be Pro-active about Product Placement

News | Posted 29th January 2013

What does the Irish market look like over 2 years after that code was published?

Facebook takes on Search with Social Graph

Facebook takes on Search with Social Graph

News | Posted 16th January 2013

2012 wasn’t the best year for the social network site Facebook. Between the umpteen privacy issues, Instagram backlash and the IPO debacle, there wasn’t a lot of positive news to be reported.