As we entered January 2014, a more epic battle than ever ensued in the private health insurance industry. With consideration for renewal increasing at the beginning of the year, the health insurance marketplace becomes very competitive with each insurer battling to recruit and retain members. This, in turn, drives increased media activity.
Mindshare's summary of the JNLR results for January 2014.The new JNLR report shows us that 83% of the Irish population are tuning in on a daily basis, listening for approximately 4 hours per day. Some interesting facts taken from the latest survey tell us that 85% of listeners say radio keeps them up to date and entertained.
According to TGI, Irish ownership of a tablet device is at 9% (Choices 4 TGI 2012), Future Foundation (Nov 2012) claims we’re at 21% ownership, while Red C research has 16% ownership. IAB (July 2012) research found 12% of Irish people go online using a tablet device.