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Sex Doesn’t Sell

Sex Doesn’t Sell

News | Posted 27th July 2017

SEX SELLS is a phrase most of us would have heard at one point or another, especially in the advertising industry. For a long time it’s been used to justify having bikini clad women and muscular men taking their shirts off, to sell products ranging from soft drinks to washing powder to crisps, but a study has shown that this might not only fail...

Formula One Partnering With Snapchat

Formula One Partnering With Snapchat

News | Posted 26th July 2017

Formula One wants to remain relevant to a younger audience and with this in mind is partnering with Snapchat. This is a big step for Formula One as it’s their first time using a major digital and mobile platform. The partnership kicked off with the Silverstone Grand Prix on the 16 July, with content appearing in the ‘Our Stories’ section of the...

Treating The Symptoms Of Shared Tablet Usage

Treating The Symptoms Of Shared Tablet Usage

News | Posted 25th July 2017

We are of course talking about the fact that recent Global Web Index research shows that 60% of mobile tablet users share their device. When you consider just how personal a smartphone device can be by comparison, this is an important factor to remember when including tablets as part of your overall targeted mobile activity. The issue stems from...

The Future Of Live Sport Is Already Here, It’s Just Not Widely Distributed Yet

The Future Of Live Sport Is Already Here, It’s Just Not...

News | Posted 20th July 2017

Live sport has always been magnetic to brands. One of my favourite memories of 1990s All Ireland Final day, as a long suffering Wexford supporter, was the half time spot buys for prestigious products like 10-10-20 fertiliser and ‘Triple A Golden Maverick’, (the leading brand of calf milk replacers in Ireland, if you’re not familiar). The mixture...

Senior Management Restructure At Mindshare

Senior Management Restructure At Mindshare

News | Posted 7th July 2017

Today Mindshare announces a restructure of it agency management. “This new management structure is built to exploit the talent in the agency and comes at a time when Mindshare is looking to ambitiously harness its Adaptive Marketing ethos and further develop media planning services and solutions for our clients”, Bill Kinlay, CEO. Ken Nolan has...

Learning Social Media Lessons from Politics

Learning Social Media Lessons from Politics

News | Posted 5th July 2017

The western political landscape has arguably never been so volatile outside of wartime. Trump and Brexit are the most obvious manifestations of this tumult. In both cases social media played a pivotal role, as it continues to do with Trump's constant and at times disconcerting Twitter habit. And details are starting to appear about...

If Artificial Intelligence Is Not A Reflection Of You Then You Might Be A Vampire

If Artificial Intelligence Is Not A Reflection Of You...

News | Posted 22nd June 2017

Artificial Intelligence (AI) is here. At least that’s what our news feeds and blogs tell us. And we all find it incredible that we can now create technology that learns how we interact with one another and then in turn, can talk back to us in our very likeness. It’s also incredible that every time we set one of these bots live on social media it...

Mergers Reflect A Changing Media Eco-System

Mergers Reflect A Changing Media Eco-System

News | Posted 21st June 2017

The market, as we know it, is changing. While externally we are seeing massive shifts, internally too we are witnessing a time of amazing change. In the past two weeks we have seen news of two massive mergers within our group that reflect this wider market dynamic.  The merger between Maxus and MEC (http://www.campaignlive.co.uk/article/wpp...

Is Your Shopping Basket Empty?

Is Your Shopping Basket Empty?

News | Posted 20th June 2017

I have a challenge for you. Take your own website URL, or if you don’t have one, the site you visit most often and type it into Google’s mobile website speed testing tool. This tool gives you an assessment of how easily consumers can use your website performance on mobile, and suggestions on how to improve it. I’m guessing a number of you will...

Do You Even Influence?

Do You Even Influence?

News | Posted 15th June 2017

The term “Influencer” has been at the top of digital marketeers minds over the last number of years. Breaking it down, the act of using influential individuals to sell consumer goods and services is nothing new. Listen I’m still convinced I’m going to have a mane like Blake Livelys if I keep using L’Oréal (any day now!).  What is new is how...

#HashtagRevolution

#HashtagRevolution

News | Posted 1st June 2017

Origins of the hashtag Hashtags have become a part of life online, facilitating tagging of content on social media and blogging platforms. Think of it like a virtual library with no librarian - every time we post content with a #, we are helpfully categorising it into a hashtag archive, that is much easier to navigate than any Dewey Decimal...

Radio's Creativity Shines Bright

Radio's Creativity Shines Bright

News | Posted 25th May 2017

It was refreshing to see the entire Radio industry come together for last week’s #ChooseRadio event organised by the Independent Broadcasters of Ireland. Nothing was left in the closet as radio bosses spoke candidly on hot topics. The resounding theme was Digital- the challenges & equally the opportunities to brings to their business model....

TV Revivials: Back With The Old And Merge With The New

TV Revivials: Back With The Old And Merge With The New

News | Posted 25th May 2017

Reviving TV series has become somewhat of a Netflix speciality (‘Arrested Development’, ‘Fuller House’, and most recently ‘Gilmore Girls’), however more and more TV networks are working to revive their own past wonders with Fox’s ‘Prison Break’ in April and ABC’s ‘Twin Peaks’ this month (available in Ireland on Sky Atlantic). Last week, as the...

Time for Humanity and Technology to Speak Easy

Time for Humanity and Technology to Speak Easy

News | Posted 22nd May 2017

Connected world – it’s a term we’ve talked a lot about for the last few years and something we are starting to adopt in our everyday lives. Whether controlling our heating system from our smartphones or measuring our health with wearable devices, what was once a futuristic idea has slowly seeped into reality. We are now seeing an evolution of...

Online Video: Going From Strength To Strength In 2017

Online Video: Going From Strength To Strength In 2017

News | Posted 2nd May 2017

It’s shaping up to be a very good year for online video with several key indicators showing it to be on a strong growth curve and consolidating its role in media campaigns. Firstly in GroupM’s Quarterly Tracker (Q1 2017) we have seen a 33% increase year on year for Adults 15+ accessing online players (RTE player, 3player etc.), with 16% now...

Killing The Kardashians: When ‘Choice’ Is Supplanted By Laziness

Killing The Kardashians: When ‘Choice’ Is Supplanted By...

News | Posted 28th April 2017

We woke yesterday to this headline news - a book based on the murders of the entire Kardashian family is apparently being hotly contested for a movie release by Hollywood. This is not news that would trouble us on an average day, except that the inspiration for the book Killing Kardashian, by John Jetson Tache, is none other than revenge for...

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