Blog

TV3’s Schedule Has A Lot Of Treats In Store For Autumn

TV3’s Schedule Has A Lot Of Treats In Store For Autumn

News | Posted 5th September 2016

TV3 officially launched their autumn schedule on Wednesday in the National Concert Hall.

Broadcasting Charge Is Laid To Rest After 5 Years, 2 Governments And 3 Ministers For Communications

Broadcasting Charge Is Laid To Rest After 5 Years, 2...

News | Posted 28th June 2016

Earlier this month Minister for Communications, Denis Naughten announced the proposed replacement of the TV licence was to be scrapped. It didn’t come as any surprise the government backed down on this given the revolt to water charges.

Nielsen To Launch Digital Ad Ratings In Ireland

Nielsen To Launch Digital Ad Ratings In Ireland

News | Posted 10th May 2016

Yesterday, Nielsen announced to the Irish Advertising Industry that it would be bringing its latest measurement currency, Digital Ad Ratings (DAR), to our shores in October

BBC Experiments With "Smart Shows"

BBC Experiments With "Smart Shows"

News | Posted 11th December 2015

here have seem to have been arguments flying around the industry for years that TV is somewhat of a dying platform. While I can see many of the arguments for this are based on sound data across TAM/BARB it is evident that there are still content producers out there who see Audio Visual (namely TV) as a real area for continued advancement

Do Your Parents Know What You Do For A Living?

Do Your Parents Know What You Do For A Living?

News | Posted 20th November 2015

World TV Day is upon us. We Irish love our TV; watching an average of 3 hours 27 mins of TV every day. That’s 23 minutes more than 10 years ago!

Live From The Web Summit Day 3 - Targeted Ad Tech Saving The TV Market?

Live From The Web Summit Day 3 - Targeted Ad Tech Saving...

News | Posted 5th November 2015

Yesterday we heard from Spencer Weiss of Wired on TV in a Digital Age and how content providers need to learn to fully commercialise top shows and talent.  Today was the turn of Jamie West the Deputy MD of Sky Media on how Targeted Ad Tech is saving the TV ad market. We heard how no media has changed advertising like TV by improving customer...

Live From The Web Summit Day 3 - Should We Be Happy With Three Seconds

Live From The Web Summit Day 3 - Should We Be Happy With...

News | Posted 5th November 2015

Jim Edwards of Business Insider discussed some of the burning issues that are facing our industry with Sean MacDonald, Chief Digital Officer McCann.

Live From The Web Summit Day 2 - TV In A Digital Age

Live From The Web Summit Day 2 - TV In A Digital Age

News | Posted 4th November 2015

Across the globe television viewership is on the increase due to increasing opportunities to view; mobiles have simply given people more openings to consume TV content. 'Television in a Digital Age' was a panel conversation on the centre stage late Wednesday afternoon. It provided key insights on TV monetisation from some of the...

Planning For Agility… It’s A Funny Ol’ Game!

Planning For Agility… It’s A Funny Ol’ Game!

News | Posted 9th October 2015

Ireland’s tense victory over Italy was not only celebrated by the fans but TV3 as well. The channel boasted its best ever average audience of 956,600 viewers with a peak of 1.184 million.

A Rose By Any Other Name…The Magic Of Tralee

A Rose By Any Other Name…The Magic Of Tralee

News | Posted 29th July 2015

Personally I cannot wait for the festival, as I have been fortunate enough to be selected as an escort to the Roses for the week, with sponsorship coming from Mindshare. But why should your brands be taking a closer look at one of Ireland’s most iconic events?

TV Now / TV Next – Full Of Opportunity

TV Now / TV Next – Full Of Opportunity

News | Posted 5th June 2015

The date was May 27th, the location Dublin’s Dean Hotel and crowds gathered to hear how audience behaviour and tech advances would impact TV and its content and advertising.

The Countdown To The Eurovision Is On

The Countdown To The Eurovision Is On

News | Posted 8th May 2015

According to the countdown on the official Eurovision Song Contest website it is only 15 days and 10 hours until the big event! Last year an average of 397,000 adults tuned in to watch the contest with an average of 11.6 Ads TVRs. The viewing on the night peaked at 529,000 adults and 15.52 TVRs. The Eurovision Song Contest will take place in...

Q1 TV Spend – Who’s Moving In The Market

Q1 TV Spend – Who’s Moving In The Market

News | Posted 7th May 2015

Nielsen Addynamix have now released the full Q1 TV spend data for the marketplace. While full market media spend data won’t be out until next week this does give us an indication of how the marketplace has performed for the quarter versus the same period in 2014. Overall TV spend was reported as being up by 5% YOY bringing us to a total figure...

Big Brother back on Irish TV this summer

Big Brother back on Irish TV this summer

News | Posted 27th April 2015

TV3 confirmed today that they have secured the Irish rights to Big Brother, as well as spin off shows Celebrity Big Brother and Big Brother’s Little Brother. Big Brother, hosted by Emma Willis, will air daily for 13 weeks over the summer on TV3, while Big Brother’s Little Brother will follow on 3e.

TV3 Group Appoints Lynda McQuaid As Director Of Content

TV3 Group Appoints Lynda McQuaid As Director Of Content

News | Posted 23rd March 2015

Lynda McQuaid has been appointed by TV3 Group as its next Director of Content, to replace Jeff Ford who is returning to the UK. Lynda will take up the position from April.

Learning From The Media

Learning From The Media

News | Posted 10th February 2015

You have to admire newspaper journalists & radio presenters. Their multi-tasking skills are second to none as their job description continues to evolve to multi-platform journalism. It’s expected of the likes of Fionnan Sheahan of the Independent Group to appear on Prime Time, be at the gates of Leinster House as a scandal breaks and look...

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