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Should Brands Create Their Own Content Or Invest In Native?

Should Brands Create Their Own Content Or Invest In Native?

News | Posted 10th October 2014

Marketers are under growing pressure as they are presented with more options that will allow them to grow their brand and deliver results. A growing debate is whether brands are better off investing in developing their own platforms or whether they are better off investing in native advertising within other channels. Finola Geraghty takes a look.

Netflix And Comcast Change The Online Content Game

Netflix And Comcast Change The Online Content Game

News | Posted 25th February 2014

Netflix and Comcast have struck an historic deal that will have far reaching implications on the distribution of content and the media business over the next decade. Netflix have paid Comcast to prioritize the streaming speeds of their content over other streaming sites.