Marketers are under growing pressure as they are presented with more options that will allow them to grow their brand and deliver results. A growing debate is whether brands are better off investing in developing their own platforms or whether they are better off investing in native advertising within other channels. Finola Geraghty takes a look.
Netflix and Comcast have struck an historic deal that will have far reaching implications on the distribution of content and the media business over the next decade. Netflix have paid Comcast to prioritize the streaming speeds of their content over other streaming sites.