SCHOOLS OUT!

SCHOOLS OUT!

News | Posted 17th June 2016

In recent weeks Dublin’s famous Viking splash tour has been the envy of many of us in the Christchurch office as we hear delighted children embarking on their school tour across the city. Their screams of delight having us yearning to be that young again!

The Outside Scoop - All The Latest In Out Of Home

The Outside Scoop - All The Latest In Out Of Home

News | Posted 31st August 2015

The first half of 2015 has been a solid year for Out of Home (OOH) advertising with expenditure growing 4% (€1.8m) year on year, Jan-Jun 2014. To add to this we have seen increased opportunities becoming available in OOH, particularly in the digital space.

What Were The Key Talking Points At Cannes Lions 2015?

What Were The Key Talking Points At Cannes Lions 2015?

News | Posted 10th July 2015

The mantra of the festival is that creativity is the driving force for business, for change and for good. The festival aims to inspire creative bravery that changes the course of communication

Adaptive Brands And Communications

Adaptive Brands And Communications

News | Posted 2nd October 2014

With consumers continuously exposed to so many brands and product offerings, the need for brands to stand out has become increasingly important. In order to cut through the clutter, brands now need to adapt traditional communication methods to ensure their message is engaging and will remain relevant to consumers.

Ireland's Reinvigorated Media Industry

Ireland's Reinvigorated Media Industry

News | Posted 8th May 2014

If recent investment into media in this country is a barometer, the temperature is rising. I've noticed a renewed energy behind many media suppliers.Perhaps it’s the onslaught of more competition and fragmentation in the marketplace but in any case, it’s welcomed with open arms.

Award Winning Lynx Campaign Is Out Of This World!

Award Winning Lynx Campaign Is Out Of This World!

News | Posted 10th April 2014

The Lynx Apollo team for UK and Ireland picked up Silver for Best Launch Campaign at the highly coveted Festival of Media Awards, which were announced this week in Rome. Given the volume of global entries, to even get nominated in a very competitive category is an achievement.

Outdoor Innovating To Increase Spend

Outdoor Innovating To Increase Spend

News | Posted 26th March 2014

After a pick-up in investment in 2013 in Outdoor advertising, the medium is seeing further investment from both supplier side, improving the quality of inventory, and advertisers seeing the advantage of outdoor investment on their media plans.

At Mindshare We LOVE A Bit Of Adaptive Marketing……

At Mindshare We LOVE A Bit Of Adaptive Marketing……

News | Posted 14th February 2014

We love adaptive marketing here at Mindshare, so when our friends at QMP Publicis called on a wet and windy Valentine’s Eve to say they had an amazing creative idea that they wanted to go live within 18hrs on the streets (Transvisions @ Connolly, Pearse, Heuston and Busaras) as well across Video on Demand, who were we to say no?

Ten Great Marketing Moments Of 2013

Ten Great Marketing Moments Of 2013

News | Posted 20th December 2013

As the last post on our blog for 2013 I thought it was the perfect moment to reflect back over some of the most inspiring, well executed and amusing marketing moments of the year.

Does The Acquisition of Bravo Put JCDecaux In The Driving Seat?

Does The Acquisition of Bravo Put JCDecaux In The Driving...

News | Posted 25th April 2013

JCDecaux Ireland have announced the purchase of locally owned Bravo Outdoor Advertising Ltd. for an undisclosed sum.