Should Brands Create Their Own Content Or Invest In Native?

Should Brands Create Their Own Content Or Invest In Native?

News | Posted 10th October 2014

Marketers are under growing pressure as they are presented with more options that will allow them to grow their brand and deliver results. A growing debate is whether brands are better off investing in developing their own platforms or whether they are better off investing in native advertising within other channels. Finola Geraghty takes a look.

Songs In No Places!!

Songs In No Places!!

News | Posted 15th July 2014

With much of the hype around Garth brooks press conference last Thursday surrounding the will he/ won’t he of his Croke Park residency, little attention was paid to the fact that American country music’s biggest name is finally making his music available digitally.

KIMYE WEST HEAD SOUTH, DENY BREAKUP, LIKE

KIMYE WEST HEAD SOUTH, DENY BREAKUP, LIKE

News | Posted 27th May 2014

Neil Walsh gives his very humourous take on Kanye West and Kim Kardashian's arrival in Ireland for their honeymoon, while also looking at the increasing hyping up of news headlines to grab readers attention.

The Battle For Market Share Continues For Irish Supermarkets

The Battle For Market Share Continues For Irish Supermarkets

News | Posted 29th April 2014

From the latest market share figures released from Kantar Worldpanel for the Irish Supermarkets, it is clear that the larger players that once dominated are falling behind and the German discounters Aldi and Lidl are steaming ahead.

SXSW 2014: A Year Of Debate

SXSW 2014: A Year Of Debate

News | Posted 18th March 2014

This year’s SXSW finished at the weekend, so what were the big stories coming out of Austin? Our North American team give us the highlights below. You will also find all our news from SXSW here http://www.mindsharesxsw.com/

The IAPI Doyenne Award Experience

The IAPI Doyenne Award Experience

News | Posted 7th March 2014

Jill Robinson from Mindshare Ireland talks about the IAPI Doyenne award, and it's aim to promote women in the industry who have the ability to be future leaders. Her aim is to encourage other women in the advertising industry to enter this award in 2014.