Marketers are under growing pressure as they are presented with more options that will allow them to grow their brand and deliver results. A growing debate is whether brands are better off investing in developing their own platforms or whether they are better off investing in native advertising within other channels. Finola Geraghty takes a look.
With much of the hype around Garth brooks press conference last Thursday surrounding the will he/ won’t he of his Croke Park residency, little attention was paid to the fact that American country music’s biggest name is finally making his music available digitally.
From the latest market share figures released from Kantar Worldpanel for the Irish Supermarkets, it is clear that the larger players that once dominated are falling behind and the German discounters Aldi and Lidl are steaming ahead.
Jill Robinson from Mindshare Ireland talks about the IAPI Doyenne award, and it's aim to promote women in the industry who have the ability to be future leaders. Her aim is to encourage other women in the advertising industry to enter this award in 2014.