Blog

Mindshare Media Games 2015

Mindshare Media Games 2015

News | Posted 9th July 2015

Yesterday Mindshare played host to approximately 200 colleagues and friends in Wanderers Rugby Club for our 2nd Media Games. The day was about not only celebrating Mindshare’s 16th birthday but about saying a big thank you to the media partners we work with every day.

Songs In No Places!!

Songs In No Places!!

News | Posted 15th July 2014

With much of the hype around Garth brooks press conference last Thursday surrounding the will he/ won’t he of his Croke Park residency, little attention was paid to the fact that American country music’s biggest name is finally making his music available digitally.

Mobile Search – Forcing A Re-Evaluation Of KPIs

Mobile Search – Forcing A Re-Evaluation Of KPIs

News | Posted 8th July 2014

Online behaviour has changed over the last 18 months. With more site traffic coming from mobile and tablet, advertisers need to assess their online KPIs and adjust how they measure search performance so that they don't miss key opportunities to reach consumers.

Is This The Re-Awakening Of Cinema Advertising?

Is This The Re-Awakening Of Cinema Advertising?

News | Posted 18th March 2014

Last week, Carlton Screen Advertising, a household name for many of us, rebranded as Wide Eye Media. The new look Wide Eye Media will look at targeting the 15-24 demographic which accounts for 13% of the total population but more significantly, 28% of all Irish cinemagoers.

Facebook’s Shopping Spree: WhatsApp In The Bag!

Facebook’s Shopping Spree: WhatsApp In The Bag!

News | Posted 20th February 2014

Facebook have completed the purchase of mobile messaging service WhatsApp for around $19 billion. Here we bring you the Mindshare view on this, kindly provided by our colleague Ciaran Norris, Chief Digital Officer, Mindshare Australia.

Evoke.ie – Giving Associated An Irish Voice Online

Evoke.ie – Giving Associated An Irish Voice Online

News | Posted 13th February 2014

Associated News have launched Evoke.ie. A showbiz, fashion, food and beauty site, the content draws on the expertise of journalists within the publishing house, providing constant updates 100% relevant to the Irish consumer.

The Sunday Times Gets A Facelift

The Sunday Times Gets A Facelift

News | Posted 28th January 2014

The Sunday Times has introduced its new look. This time they have introduced a new font and images are to become more prevalent throughout the paper to give the title “a more vibrant, yet elegant feel."

What Were The Hot Topics At CES This Year?

What Were The Hot Topics At CES This Year?

News | Posted 16th January 2014

On January 7th 2014 CES opened its doors in Las Vegas, present was our content strategy leader Stacy Minero and below is a summary of the big trends which were on everyone’s lips throughout the event.

The Future Of 2014

The Future Of 2014

News | Posted 14th January 2014

Welcome to the Future of 2014 – our annual booklet of thought pieces of what to expect from the year ahead, written by the Mindshare Ireland team. The theme of the articles is all about being adaptive. In the fast moving world of media that we find ourselves in today, we need to be adaptive in how and when we communicate to consumers.