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Spotify Programmatic Offering

Spotify Programmatic Offering

News | Posted 2nd August 2016

Spotify’s mobile audio ad inventory is now available programmatically through private marketplace (PMP) deals, thanks to partnerships with AppNexus, The Trade Desk, MediaMath and Rubicon.

Yahoo Acquisition

Yahoo Acquisition

News | Posted 26th July 2016

After months of speculation Verizon has finally acquired Yahoo for nearly $4.83b in cash, slightly more than the $4.4b it paid for AOL just over a year ago.

Facebook Chatbots And The Future Of Messaging Apps

Facebook Chatbots And The Future Of Messaging Apps

News | Posted 30th March 2016

Facebook recently launched two hidden games (basketball and chess) in their Messenger platform. However on closer inspection these hidden games look like Facebooks way of welcoming chatbots to their messenger platform. Chatbot’s are being talked about as the next big mobile trend and this appears a clever way for Facebook to familiarise their users

SXSW Interactive 2016

SXSW Interactive 2016

News | Posted 21st March 2016

Every March, thousands of people flock to Austin, Texas for SXSW Interactive—an incubator of cutting-edge technologies and digital creativity, featuring five days of compelling panels, presentations, brand activations and more. Some of this year’s key themes and takeaways for marketers included:

Mobile World Congress 2016

Mobile World Congress 2016

News | Posted 7th March 2016

Last week, 100k+ people descended on Barcelona for the annual Mobile World Congress. Exhibitors included device manufacturers who use the event to launch flagship devices, companies providing the hardware inside phones, businesses working in the Internet of Things (IoT) space and mobile media and ad tech businesses.

Live From The Web Summit Day 3 - Should We Be Happy With Three Seconds

Live From The Web Summit Day 3 - Should We Be Happy With...

News | Posted 5th November 2015

Jim Edwards of Business Insider discussed some of the burning issues that are facing our industry with Sean MacDonald, Chief Digital Officer McCann.

Live From The Web Summit Day 1 - The 3rd Wave Of Digital Marketing

Live From The Web Summit Day 1 - The 3rd Wave Of Digital...

News | Posted 3rd November 2015

This afternoon the Web Summit hosted our very own Norm Johnston, Mindshare’s Global Chief Strategy and Digital Officer. Norm spoke about the new age of marketing focusing on the ‘3rd Wave of Digital Marketing’ Technology has developed from the humble desktop, to on the go with mobile to now the standard of wearable technology. Norm predicts that...

The Loop Helps Mindshare Ireland Win Digital Nation Office Of The Month

The Loop Helps Mindshare Ireland Win Digital Nation...

News | Posted 24th September 2015

We are delighted that Mindshare Ireland has been voted by our global peers as Digital Nation Office of the Month. This is recognition for our continued efforts to ensure full digital integration within our organisation and for the push we are giving emerging technologies and innovation.

Is This The Decade Of Mobile?

Is This The Decade Of Mobile?

News | Posted 21st September 2015

Ah, ‘The year of mobile’ - a phrase first heard in 2006 and every year since! Back then two things were holding mobile back as a viable advertising platform: consumer behaviour & accessible infrastructure.

Google Pulls Flash Support In Chrome

Google Pulls Flash Support In Chrome

News | Posted 4th August 2015

Flash has long been used as the go to technology for rich media advertising, but Google has announced an update to the Chrome browser due to go live for September 2015 that will impact the ability to serve creative built using flash. In addition, Firefox (which accounts for 10% of browsers) will now also block all Flash activity as a default.

Will We Be Wearing Our Hearts Or Our Tech On Our Sleeves?

Will We Be Wearing Our Hearts Or Our Tech On Our Sleeves?

News | Posted 22nd May 2015

There is a man in Australia who has embedded RFID chips into his body, allowing him to open doors and start his motorbike. In Sweden a company has implanted chips into its employees hands which enable them to use the photocopiers, open security doors and pay in the canteen!

How An Irish 8 Year Old Predicted Retail’s Future Back In 1975!

How An Irish 8 Year Old Predicted Retail’s Future Back In...

News | Posted 4th February 2015

It’s January 2015 and about 5% of all Irish grocery retail shopping is online. Again we start a year with our industry predicting great things to come in digital (mainly mobile) facilitation of grocery shopping. And it’s exciting. But not as exciting as discovering a retail vision by an eight year old boy, which has practically come true 40...

What If Google Got Into The Telecomms Business?

What If Google Got Into The Telecomms Business?

News | Posted 29th January 2015

Rumours have surfaced that Google is close to launching a telecommunications network of its own

Black Friday Shopping: Will it kick off in Ireland?

Black Friday Shopping: Will it kick off in Ireland?

News | Posted 29th October 2014

We look at the Black Friday shopping trend and where the opportunity may be for Irish brands to capitalise. We are seeing a growing awareness of Black Friday in Ireland, but are Irish retailers missing an opportunity to stand out from competitors?

Mobile Search – Forcing A Re-Evaluation Of KPIs

Mobile Search – Forcing A Re-Evaluation Of KPIs

News | Posted 8th July 2014

Online behaviour has changed over the last 18 months. With more site traffic coming from mobile and tablet, advertisers need to assess their online KPIs and adjust how they measure search performance so that they don't miss key opportunities to reach consumers.

Yo – It’s That simple

Yo – It’s That simple

News | Posted 27th June 2014

The push notification app is taking smartphone users by storm with over 1m downloads in just 4 days. So what’s all the fuss about? You can’t send pictures, there are no text options, just the simple message – Yo

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