Connected world – it’s a term we’ve talked a lot about for the last few years and something we are starting to adopt in our everyday lives. Whether controlling our heating system from our smartphones or measuring our health with wearable devices, what was once a futuristic idea has slowly seeped into reality. We are now seeing an evolution of...
Facebook recently launched two hidden games (basketball and chess) in their Messenger platform. However on closer inspection these hidden games look like Facebooks way of welcoming chatbots to their messenger platform. Chatbot’s are being talked about as the next big mobile trend and this appears a clever way for Facebook to familiarise their users
Every March, thousands of people flock to Austin, Texas for SXSW Interactive—an incubator of cutting-edge technologies and digital creativity, featuring five days of compelling panels, presentations, brand activations and more. Some of this year’s key themes and takeaways for marketers included:
Last week, 100k+ people descended on Barcelona for the annual Mobile World Congress. Exhibitors included device manufacturers who use the event to launch flagship devices, companies providing the hardware inside phones, businesses working in the Internet of Things (IoT) space and mobile media and ad tech businesses.
Jim Edwards of Business Insider discussed some of the burning issues that are facing our industry with Sean MacDonald, Chief Digital Officer McCann.
This afternoon the Web Summit hosted our very own Norm Johnston, Mindshare’s Global Chief Strategy and Digital Officer. Norm spoke about the new age of marketing focusing on the ‘3rd Wave of Digital Marketing’ Technology has developed from the humble desktop, to on the go with mobile to now the standard of wearable technology. Norm predicts that...
We are delighted that Mindshare Ireland has been voted by our global peers as Digital Nation Office of the Month. This is recognition for our continued efforts to ensure full digital integration within our organisation and for the push we are giving emerging technologies and innovation.
Flash has long been used as the go to technology for rich media advertising, but Google has announced an update to the Chrome browser due to go live for September 2015 that will impact the ability to serve creative built using flash. In addition, Firefox (which accounts for 10% of browsers) will now also block all Flash activity as a default.
There is a man in Australia who has embedded RFID chips into his body, allowing him to open doors and start his motorbike. In Sweden a company has implanted chips into its employees hands which enable them to use the photocopiers, open security doors and pay in the canteen!
It’s January 2015 and about 5% of all Irish grocery retail shopping is online. Again we start a year with our industry predicting great things to come in digital (mainly mobile) facilitation of grocery shopping. And it’s exciting. But not as exciting as discovering a retail vision by an eight year old boy, which has practically come true 40...
We look at the Black Friday shopping trend and where the opportunity may be for Irish brands to capitalise. We are seeing a growing awareness of Black Friday in Ireland, but are Irish retailers missing an opportunity to stand out from competitors?
Online behaviour has changed over the last 18 months. With more site traffic coming from mobile and tablet, advertisers need to assess their online KPIs and adjust how they measure search performance so that they don't miss key opportunities to reach consumers.
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