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It’s time to get communications planning done for 2018, which means it’s time for another round of questions about TV and its place on a plan. We address some of the most commonly asked questions about TV today.
The Cannes Lions International Festival of Creativity draws some of the world’s best creative talent from agencies, clients, media vendors and tech to the south of France. The Lions received a record 43,101 award entries this year. Whilst lucrative for the organisers, it’s also a sobering symbol of a much more cluttered marketing landscape for our
The Q1 quarterly earnings reports are in and as usual it’s a mixed bag of winners, losers, and in-betweens. Here’s a quick overview of the usual suspects. So after 13 years of continuous year-over-year revenue increases, Apple missed a beat and reported a 10% decline in its first quarter revenue, reporting $50.56 billion in Q1
Every March, thousands of people flock to Austin, Texas for SXSW Interactive—an incubator of cutting-edge technologies and digital creativity, featuring five days of compelling panels, presentations, brand activations and more. Some of this year’s key themes and takeaways for marketers included:
Brian O'Driscoll and Rio Ferdinand had the following learnings to share with the crowd today at Web Summit and we think that they're just as important for any brands’ social media teams to learn from. (1) Let your brand personality shine through Other people may question you, but social media presents you with the opportunity to come...
Yesterday we heard from Spencer Weiss of Wired on TV in a Digital Age and how content providers need to learn to fully commercialise top shows and talent. Today was the turn of Jamie West the Deputy MD of Sky Media on how Targeted Ad Tech is saving the TV ad market. We heard how no media has changed advertising like TV by improving customer...
Facebook had one clear message this morning at the Web Summit… visual is the new social as is evidenced by both their platforms, Facebook and Instagram.
Across the globe television viewership is on the increase due to increasing opportunities to view; mobiles have simply given people more openings to consume TV content. 'Television in a Digital Age' was a panel conversation on the centre stage late Wednesday afternoon. It provided key insights on TV monetisation from some of the...
Adam Berke from AdRoll was the final speaker at the Marketing Summit, and he outlined how despite all the advances in advertising technology, marketers are still struggling to align their advertising KPI’s with the rest of their organisation. “In the world of marketing tech, nobody cares about the results that we have to offer. It’s the business...
This afternoon the Web Summit hosted our very own Norm Johnston, Mindshare’s Global Chief Strategy and Digital Officer. Norm spoke about the new age of marketing focusing on the ‘3rd Wave of Digital Marketing’ Technology has developed from the humble desktop, to on the go with mobile to now the standard of wearable technology. Norm predicts that...
The subject of the ‘Dislike’ button was raised during a question and answer session at Facebook’s Menlo Park, California headquarters, where it was announced that the button was “very close” to the user testing stage. The development of a ‘Dislike’ button represents the second official attempt to quantify an emotion on the platform
According to an article in Forbes Magazine, Facebook has crunched the numbers on our use of “Lols”, “Hahas”, “Hehes” and smiley face emojis. About 15% of Facebook users included some form of electronic laughter or e-laughter during the past week.
The mantra of the festival is that creativity is the driving force for business, for change and for good. The festival aims to inspire creative bravery that changes the course of communication
Last week it was announced that Dick Costolo, the Chief Executive Officer of Twitter, was stepping down from his role with almost immediate effect. The board named Jack Dorsey (one of the co-founders of Twitter) as the interim CEO, and announced that it was planning to launch an immediate search for a successor to Costolo
