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I don’t get Nathan Carter or country music but looks like I could be in the minority. Hailing from the Four Country Roads, I was more aware of the immense coverage given to Big Tom’s passing over the last few days. The Irish Independent dedicated a six-page pull out to the king of country; & Ryan Tubridy dedicated a full programme on radio,...
It’s safe to say that no one in the country could have missed the massive ‘beast’ that hit our shores at the start of the month, the biggest weather event to hit the country since 1982! When any big unscheduled event hits, it can drive fluctuations in media consumption and we have seen that news media channels were able to ‘weather’ the storm...
As always, when a major weather event hits our shores or has the potential to hit the island of Ireland, the whole country goes MAD! ‘Weather’ it be the apocalyptic rush to the supermarket to get every loaf of bread and litre of milk in sight, or the preparations to get the best hiking boots as you go about your travels trekking to and from work...
For a change, I wanted to talk about us. Over the last few weeks, media coverage has been dominated by awards and ‘Best of’ lists from 2017. From a marketing perspective, your LinkedIn feed is undoubtedly full of the top trends for the year ahead, but few show agencies’ actual real-life interests. We’re constantly interrogating, adapting, and...
There is an ongoing problem within the digital ecosystem. The concept of value exchange has become lost on a large portion of internet users. Content and experiences have been free for so long that advertising can feel like it is sullying an individual’s digital experience rather than facilitating it. Thus, adblockers are viewed by many as a...
2017 was a challenging year for YouTube, which saw some advertisers pulling spend from the platform amid fears that their brand would appear beside undesirable content. Advertisers have wanted the platform to provide reassurance about where display ads will appear, and have critiqued Google on their lack of response on the issue. In response to...
Source: Kate O'Leary I recently attended Create, Alt, Delete where the question was posed – “how is science and psychology changing the face of content?” Content led marketing is big business yet tracking the effectiveness of our efforts is complex to say the least. To answer this, the speakers discussed AI, robot journalism, the power of...
Virtual Reality is an ever-growing phenomenon. Over the course of 2017, there have been numerous, and quite notable, uses of VR. Previously catered for by heavy tech budgets, with Facebook finally launching Oculus Go, this is potentially the first step to making VR more main stream. In an increasingly hectic world the idea of escaping the...
During the 2016 US Election as many as 126 million American Facebook users may have seen content uploaded by Russia-based operatives. The pages promoting the posts were largely fake accounts, created to spread misinformation to meddle in the election. The ads were pushed out were via ‘dark posts’ - which are not as evil as they sound. While the...
We often say media is both an art and a science - we need to use the data (TGI, DILO, econometrics) to understand where messages need to appear and an art (culture relevance/consumer knowledge) to understand the motivators of our target audience. We have always worked to blend the data with the consumer truth to create meaningful campaigns. ...
Predicting the future is never easy and no more so than in the world of media where technology has and continues to drive seismic shifts in how media is consumed. Mindshare Futures, our emerging media and technology research programme based in London, specialises in future trends and has very recently released a report looking at the future of...
It’s time to get communications planning done for 2018, which means it’s time for another round of questions about TV and its place on a plan. We address some of the most commonly asked questions about TV today.
As of 25 September 2017, Apple is limiting ad tracking on its Safari browser by replacing user cookie preferences with a set of Apple-controlled standards. The feature, called Intelligent Tracking Prevention, limits how advertisers and websites can track users by putting in place a 24-hour limit on ad tracking. We look at the implications.
Facial recognition is on the brink of becoming mainstream with the news Apple’s new iPhone X is equipped with facial recognition technology that unlocks the phone. Even if you wear glasses or grow a beard it will recognise you. The technology has become incredibly good at recognising facial features. If we look to China, a face is the security...
Credit: https://twitter.com/NationalLottery While I may have spent most my professional career, to-date, working for a utility, the idea of Utility Marketing is not something that's the exclusive domain of actual utilities. Utility Marketing may in fact feel alien to utilities who may not be overly comfortable with giving away their utility...
The results are in and viewership has been counted. Whether you admit to watching or not, you’ll certainly have heard or seen something about this contest in the last couple of weeks. The winner of this year’s Rose of Tralee was from a county that's never won before; Jennifer Byrne from Offaly was crowned the 2017 Rose. Over 562,000 people...
