Expect Your Face To Be Counted

Expect Your Face To Be Counted

News | Posted 18th September 2017

Facial recognition is on the brink of becoming mainstream with the news Apple’s new iPhone X is equipped with facial recognition technology that unlocks the phone. Even if you wear glasses or grow a beard it will recognise you. The technology has become incredibly good at recognising facial features. If we look to China, a face is the security...

The Rise Of Utility Marketing

The Rise Of Utility Marketing

News | Posted 14th September 2017

Credit: https://twitter.com/NationalLottery While I may have spent most my professional career, to-date, working for a utility, the idea of Utility Marketing is not something that's the exclusive domain of actual utilities. Utility Marketing may in fact feel alien to utilities who may not be overly comfortable with giving away their utility...

Every Rose Has Its Thorn

Every Rose Has Its Thorn

News | Posted 31st August 2017

The results are in and viewership has been counted. Whether you admit to watching or not, you’ll certainly have heard or seen something about this contest in the last couple of weeks. The winner of this year’s Rose of Tralee was from a county that's never won before; Jennifer Byrne from Offaly was crowned the 2017 Rose. Over 562,000 people...

Is Data Killing Creativity?

Is Data Killing Creativity?

News | Posted 18th August 2017

The world of advertising is ever evolving. What was once the king format is now tomorrow’s afterthought.  Remember the days your creative was strong, your message would stand out from the crowd and get 90% reach?  For better or worse, it is no longer good enough to just have an effective copy and buying a heavy weight TV plan. We now need to...

Are You Still Watching?

Are You Still Watching?

News | Posted 16th August 2017

Social media giant Facebook is mounting its first direct hit to YouTube, giving it a run for its money with its latest offering ‘Watch’, a feature which allows users to watch TV shows in app. The launch of this new dedicated video channel is positioning itself in direct competition against YouTube, Netflix and TV networks. What is unique about...

Vertical Video – A New Perspective

Vertical Video – A New Perspective

News | Posted 8th August 2017

Vertical video has invaded our screens. We can thank the rise of Snapchat and Instagram stories for this; but really, it’s that reflective screen attached to your hand that started this vertical tidal wave. Our preference for mobile has led us to consume media vertically. Vertical video stretches out and takes up every inch of the screen. The...

Are Instagram’s Fake Ads A Symptom Of A Bigger Problem?

Are Instagram’s Fake Ads A Symptom Of A Bigger Problem?

News | Posted 3rd August 2017

It seems like a natural evolution that following fake news we now have fake ads. Digiday reported earlier this month that Instagram has been facing an influx of fake promoted posts. Loosely named “brands“ have been touting hugely discounted designer products across the social network. The brand safety issues are obvious, while consumers face...

A Clearer View

A Clearer View

News | Posted 2nd August 2017

When the issue of viewability first raised its head six or seven years ago, I would never have imagined that as an industry we would only be truly overcoming the issue in 2017.  Every facet of the global marketing industry has really struggled with viewability in the past, it was not simply a matter of removing below-the-fold ads. Getting...

All That Happens Must Be Known

All That Happens Must Be Known

News | Posted 31st July 2017

If you’ve been a in book shop of late you may have seen Dave Egger’s The Circle on sale. This is due to a film adaption of it recently being launched on Netflix  - if you’re wondering, the book’s better! The Circle looks at a dystopian near future, in which a large internet/technology company has created several products which allow and...

Attention-Grabbing Happiness: Why Brands Should Choose Cinema

Attention-Grabbing Happiness: Why Brands Should Choose...

News | Posted 28th July 2017

Wide Eye Media held its latest Cinema Upfront at the IFI on June 14 at which they presented two pieces of research on the benefits of cinema advertising, as well as highlighting all the major films coming up in the remainder of 2017. Grabbing attention Recent research from Brightfish – a Belgian cinema advertising specialist - has found that...

Sex Doesn’t Sell

Sex Doesn’t Sell

News | Posted 27th July 2017

SEX SELLS is a phrase most of us have heard at one point or another, especially in the advertising industry. For a long time it’s been used to justify having bikini-clad women and muscular men taking their shirts off to sell products ranging from soft drinks to washing powder to crisps. However a study has shown that this might not only fail to...

Formula One Partnering With Snapchat

Formula One Partnering With Snapchat

News | Posted 26th July 2017

Formula One wants to remain relevant to a younger audience and with this in mind is partnering with Snapchat. This is a big step for Formula One as it’s their first time using a major digital and mobile platform. The partnership kicked off with the Silverstone Grand Prix on the 16 July, with content appearing in the ‘Our Stories’ section of the...

Treating The Symptoms Of Shared Tablet Usage

Treating The Symptoms Of Shared Tablet Usage

News | Posted 25th July 2017

We are of course talking about the fact that recent Global Web Index research shows that 60% of mobile tablet users share their device. When you consider just how personal a smartphone device can be by comparison, this is an important factor to remember when including tablets as part of your overall targeted mobile activity. The issue stems from...

The Future Of Live Sport Is Already Here, It’s Just Not Widely Distributed Yet

The Future Of Live Sport Is Already Here, It’s Just Not...

News | Posted 20th July 2017

Live sport has always been magnetic to brands. One of my favourite memories of 1990s All Ireland Final day, as a long suffering Wexford supporter, was the half time spot buys for prestigious products like 10-10-20 fertiliser and ‘Triple A Golden Maverick’, (the leading brand of calf milk replacers in Ireland, if you’re not familiar). The mixture...

Senior Management Restructure At Mindshare

Senior Management Restructure At Mindshare

News | Posted 7th July 2017

Today Mindshare announces a restructure of it agency management. “This new management structure is built to exploit the talent in the agency and comes at a time when Mindshare is looking to ambitiously harness its Adaptive Marketing ethos and further develop media planning services and solutions for our clients”, Bill Kinlay, CEO. Ken Nolan has...

Learning Social Media Lessons from Politics

Learning Social Media Lessons from Politics

News | Posted 5th July 2017

The western political landscape has arguably never been so volatile outside of wartime. Trump and Brexit are the most obvious manifestations of this tumult. In both cases social media played a pivotal role, as it continues to do with Trump's constant and at times disconcerting Twitter habit. And details are starting to appear about...

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