Blog

Radio’s creativity shines bright

Radio’s creativity shines bright

News | Posted 25th May 2017

It was refreshing to see the entire Radio industry come together for last week’s #ChooseRadio event organised by the Independent Broadcasters of Ireland. Nothing was left in the closet as radio bosses spoke candidly on hot topics. The resounding theme was Digital- the challenges & equally the opportunities to brings to their business model....

Online Video: Going From Strength To Strength In 2017

Online Video: Going From Strength To Strength In 2017

News | Posted 2nd May 2017

It’s shaping up to be a very good year for online video with several key indicators showing it to be on a strong growth curve and consolidating its role in media campaigns. Firstly in GroupM’s Quarterly Tracker (Q1 2017) we have seen a 33% increase year on year for Adults 15+ accessing online players (RTE player, 3player etc.), with 16% now...

Killing The Kardashians: When ‘Choice’ Is Supplanted By Laziness

Killing The Kardashians: When ‘Choice’ Is Supplanted By...

News | Posted 28th April 2017

We woke yesterday to this headline news - a book based on the murders of the entire Kardashian family is apparently being hotly contested for a movie release by Hollywood. This is not news that would trouble us on an average day, except that the inspiration for the book Killing Kardashian, by John Jetson Tache, is none other than revenge for...

The power of storytelling

The power of storytelling

News | Posted 24th April 2017

Last Wednesday TV3 held a breakfast briefing in Fire Restaurant. As part of this, Tom Fishburne gave us a really interesting insight into being a marketoonist and how we should always bring our brand activations back to Storytelling.

A Real Page Turner; Physical Books More Popular than Ebooks

A Real Page Turner; Physical Books More Popular than Ebooks

News | Posted 3rd April 2017

Think about the last book that you bought? Was it a physical book or an ebook? Given the prevalence of digital technology in our lives, you would be forgiven to think that ebooks are well on the march of taking over physical books. But research by Nielsen show the opposite; UK ebook sales declined by 4% in 2016, while physical book sales...

What next for WhatsApp?

What next for WhatsApp?

News | Posted 3rd April 2017

Irish adults are using WhatsApp more than ever with 49% of them now using it daily according to the Group M Quarterly Media Tracker. There were 10% more users daily in December 2016 than in March.

Google / YouTube Brand Safety

Google / YouTube Brand Safety

News | Posted 24th March 2017

Background There have been multiple reported brand safety issues relating to advertising adjacencies on Google / YouTube and other sites. In short, brands have found their advertisements connected with hate speech and offensive content that they would wish to avoid being associated with their brands. Worse, due to model operated by YouTube and...

POV - SXSWi 2017

POV - SXSWi 2017

News | Posted 20th March 2017

Austin’s SXSWi festival just wrapped: There were panels, interactive activations and galleries dedicated to the ever changing world of digital. From marketers to developers, publishers to neuroscientists, the festival had a diverse group of attendees. Below is our highlights.

What’s Next for Alexa?

What’s Next for Alexa?

News | Posted 13th March 2017

What’s Next for Alexa? Every day we are introduced to new technology and products that are set to be the next big thing and as consumers we continuously crave more. One such technology that is continuously developing and on the rise is that which is controlled by our voice. We have all met Apple’s Siri and have seen the small mic option on...

Truth And The Demise Of The Keyboard – A Review Of Dublin Tech Summit

Truth And The Demise Of The Keyboard – A Review Of Dublin...

News | Posted 23rd February 2017

Four short months after the Web Summit debuted in Lisbon, the Dublin Tech Summit rolled into the Convention Centre on the 15th and 16th of February.

Shake Up In Radio Land

Shake Up In Radio Land

News | Posted 3rd February 2017

The latest JNLR results are in and it can be said the Irish still love radio with 82% of adults listening daily with daily reach growing by 12,000. There has certainly been a shake-up in radio land in the last year, with changes to schedule and presenters across the national stations and the latest book is testament to that.

Trust Me - This Is The Hot Topic

Trust Me - This Is The Hot Topic

News | Posted 1st February 2017

At the end of 2016, working with our research partner, iReach Insights, we asked a nationally representative sample of adults the extent to which they trust advertising platforms. Our objective was to understand more about each medium, delving deeper than reach and frequencies.

Big Event TV Still Pulling In The Numbers

Big Event TV Still Pulling In The Numbers

News | Posted 30th January 2017

We may have just entered 2017, but before we start future gazing, let’s take a moment to look back.

New Year, New You – A Diet Of A Different Kind

New Year, New You – A Diet Of A Different Kind

News | Posted 26th January 2017

In the midst of the usual new year resolutions, whether that be to become a member of the on trend #fitfam brigade or start that clean eating no sugar detox, this year a new diet has come to light as part of the Mindshare UK Trends 2017. The digital diet.

Truth, Alternative Facts And Advertising

Truth, Alternative Facts And Advertising

News | Posted 24th January 2017

2017 in Ireland should be an interesting year to say the least, as the effects of a Trump presidency and the UK Brexit combine to challenge both our politicians and our business leaders, and probably the confidence, patience and sanity of the general public.

Mindshare Ends 2016 With Major Awards Across The World

Mindshare Ends 2016 With Major Awards Across The World

News | Posted 20th December 2016

Mindshare, the global media agency network that is part of WPP , has ended the year with the top awards across the most respected awards ceremonies globally. Nick Emery, Global CEO at Mindshare, said: "It's been another outstanding year for us. These awards show imagination, effectiveness and innovation across our whole global network....

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