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Google / YouTube Brand Safety

Google / YouTube Brand Safety

News | Posted 24th March 2017

Background There have been multiple reported brand safety issues relating to advertising adjacencies on Google / YouTube and other sites. In short, brands have found their advertisements connected with hate speech and offensive content that they would wish to avoid being associated with their brands. Worse, due to model operated by YouTube and...

POV - SXSWi 2017

POV - SXSWi 2017

News | Posted 20th March 2017

Austin’s SXSWi festival just wrapped: There were panels, interactive activations and galleries dedicated to the ever changing world of digital. From marketers to developers, publishers to neuroscientists, the festival had a diverse group of attendees. Below is our highlights.

What’s Next for Alexa?

What’s Next for Alexa?

News | Posted 13th March 2017

What’s Next for Alexa? Every day we are introduced to new technology and products that are set to be the next big thing and as consumers we continuously crave more. One such technology that is continuously developing and on the rise is that which is controlled by our voice. We have all met Apple’s Siri and have seen the small mic option on...

Building Your Brand Through Customer Service In The Age Of Digital.

Building Your Brand Through Customer Service In The Age...

News | Posted 20th September 2016

News of the Apple tax ruling has been dominating social media feeds across the globe since the story broke. Today news travels fast. Everyday brands have the potential to go global in a second – all it takes is one single message from one single customer and your brand is suddenly a star across all borders.

iPhone 7

iPhone 7

News | Posted 20th September 2016

Earlier this month, Apple held its annual September Event to reveal the next wave of products and software. Most of the hype surrounded the highly anticipated iPhone 7, the iOS10 update, and the Apple Watch Series 2.

Facebook launches Lifestage

Facebook launches Lifestage

News | Posted 20th September 2016

Facebook recently launched a new app called Lifestage. Created by Michael Saymen a 19 year old Product Manager, Lifestage is a social network aimed at video loving teens, ultimately reinventing what Facebook would look like if it was built around the currency of today’s digital world of snackable video.

#DMEXCO2016

#DMEXCO2016

News | Posted 20th September 2016

DMEXCO – a local German advertising technology expo or another international ‘must attend’ event for the diary? That debate will continue but both the usual global media suspects and local German players showed up for this year’s biggest European advertising technology show.

Advertising Effectiveness: On The Trail Of The Silver Bullet Or The Gold Award?

Advertising Effectiveness: On The Trail Of The Silver...

News | Posted 16th September 2016

Thursday 22nd September is a night of celebration, where we recognise the most effective advertising in Ireland at IAPI’s ADFX 2016. Quite simply it’s why we all do what we do (or it should be); the awards recognise those advertising campaigns that have delivered proven business results.

A Summer Of Sports

A Summer Of Sports

News | Posted 30th August 2016

A Summer of Sports

Instagram Stories

Instagram Stories

News | Posted 18th August 2016

Last week Instagram introduced Stories, allowing users to share multiple photos and videos together in a slideshow format with their followers. Clearly taking inspiration from others, Instagram CEO Kevin Systrom said that Snapchat “deserve all the credit” for this montage style.

Brexit & The Irish Consumer

Brexit & The Irish Consumer

News | Posted 17th August 2016

Almost two months after the UK vote to leave the EU, the uncertainty around its fallout is evident amongst Irish consumers. A study by GroupM Ireland and iReach Insights has found that 43% of us are still confused about what Brexit means for Ireland and 64% are now concerned about the future of the country.

EAC Exam

EAC Exam

News | Posted 10th August 2016

The European Advertising Certificate (EAC) is a qualification for advertising professionals new to the industry. The aim of the course is to educate each student on the different facets of the advertising world beyond their day to day role.

Quarterly Earnings Q2 2016

Quarterly Earnings Q2 2016

News | Posted 9th August 2016

The Q2 quarterly earnings reports are in. So who’s up, who’s down, and who’s on the acquisition block? Here’s a quick overview of the usual suspects.

Spotify Programmatic Offering

Spotify Programmatic Offering

News | Posted 2nd August 2016

Spotify’s mobile audio ad inventory is now available programmatically through private marketplace (PMP) deals, thanks to partnerships with AppNexus, The Trade Desk, MediaMath and Rubicon.

Yahoo Acquisition

Yahoo Acquisition

News | Posted 26th July 2016

After months of speculation Verizon has finally acquired Yahoo for nearly $4.83b in cash, slightly more than the $4.4b it paid for AOL just over a year ago.

Twitter – Emoji Targeting and Stickers!

Twitter – Emoji Targeting and Stickers!

News | Posted 8th July 2016

Twitter is introducing a new way for advertisers to target users who have tweeted with a specific emoji or engaged with tweets containing a certain emoji. In addition, Twitter is also joining Snapchat, WeChat, WhatsApp and Messenger, by giving users the ability to add stickers to their photos before they upload.

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