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Building Your Brand Through Customer Service In The Age Of Digital.

Building Your Brand Through Customer Service In The Age...

News | Posted 20th September 2016

News of the Apple tax ruling has been dominating social media feeds across the globe since the story broke. Today news travels fast. Everyday brands have the potential to go global in a second – all it takes is one single message from one single customer and your brand is suddenly a star across all borders.

iPhone 7

iPhone 7

News | Posted 20th September 2016

Earlier this month, Apple held its annual September Event to reveal the next wave of products and software. Most of the hype surrounded the highly anticipated iPhone 7, the iOS10 update, and the Apple Watch Series 2.

Facebook launches Lifestage

Facebook launches Lifestage

News | Posted 20th September 2016

Facebook recently launched a new app called Lifestage. Created by Michael Saymen a 19 year old Product Manager, Lifestage is a social network aimed at video loving teens, ultimately reinventing what Facebook would look like if it was built around the currency of today’s digital world of snackable video.

#DMEXCO2016

#DMEXCO2016

News | Posted 20th September 2016

DMEXCO – a local German advertising technology expo or another international ‘must attend’ event for the diary? That debate will continue but both the usual global media suspects and local German players showed up for this year’s biggest European advertising technology show.

Advertising Effectiveness: On The Trail Of The Silver Bullet Or The Gold Award?

Advertising Effectiveness: On The Trail Of The Silver...

News | Posted 16th September 2016

Thursday 22nd September is a night of celebration, where we recognise the most effective advertising in Ireland at IAPI’s ADFX 2016. Quite simply it’s why we all do what we do (or it should be); the awards recognise those advertising campaigns that have delivered proven business results.

A Summer Of Sports

A Summer Of Sports

News | Posted 30th August 2016

A Summer of Sports

Instagram Stories

Instagram Stories

News | Posted 18th August 2016

Last week Instagram introduced Stories, allowing users to share multiple photos and videos together in a slideshow format with their followers. Clearly taking inspiration from others, Instagram CEO Kevin Systrom said that Snapchat “deserve all the credit” for this montage style.

Brexit & The Irish Consumer

Brexit & The Irish Consumer

News | Posted 17th August 2016

Almost two months after the UK vote to leave the EU, the uncertainty around its fallout is evident amongst Irish consumers. A study by GroupM Ireland and iReach Insights has found that 43% of us are still confused about what Brexit means for Ireland and 64% are now concerned about the future of the country.

EAC Exam

EAC Exam

News | Posted 10th August 2016

The European Advertising Certificate (EAC) is a qualification for advertising professionals new to the industry. The aim of the course is to educate each student on the different facets of the advertising world beyond their day to day role.

Quarterly Earnings Q2 2016

Quarterly Earnings Q2 2016

News | Posted 9th August 2016

The Q2 quarterly earnings reports are in. So who’s up, who’s down, and who’s on the acquisition block? Here’s a quick overview of the usual suspects.

Spotify Programmatic Offering

Spotify Programmatic Offering

News | Posted 2nd August 2016

Spotify’s mobile audio ad inventory is now available programmatically through private marketplace (PMP) deals, thanks to partnerships with AppNexus, The Trade Desk, MediaMath and Rubicon.

Yahoo Acquisition

Yahoo Acquisition

News | Posted 26th July 2016

After months of speculation Verizon has finally acquired Yahoo for nearly $4.83b in cash, slightly more than the $4.4b it paid for AOL just over a year ago.

Twitter – Emoji Targeting and Stickers!

Twitter – Emoji Targeting and Stickers!

News | Posted 8th July 2016

Twitter is introducing a new way for advertisers to target users who have tweeted with a specific emoji or engaged with tweets containing a certain emoji. In addition, Twitter is also joining Snapchat, WeChat, WhatsApp and Messenger, by giving users the ability to add stickers to their photos before they upload.

Brands In A Connected Word, A Marketing Society Talk

Brands In A Connected Word, A Marketing Society Talk

News | Posted 1st July 2016

As we move into the digital world, it’s important we learn how to take brands on that journey. On 16th June, the Marketing Society held an inspirational talk on “Brand Building in a Connected World” This was led by three influential women in the industry;

Cannes 2016

Cannes 2016

News | Posted 29th June 2016

The Cannes Lions International Festival of Creativity draws some of the world’s best creative talent from agencies, clients, media vendors and tech to the south of France. The Lions received a record 43,101 award entries this year. Whilst lucrative for the organisers, it’s also a sobering symbol of a much more cluttered marketing landscape for our

Deal Or No Deal?

Deal Or No Deal?

News | Posted 28th June 2016

As the wave of Brexit becomes ripples that affect our neighbours (& us) for years to come, talk now turns to the deals that need to be struck. Deals by their very nature are an exchange of one thing of value for another, with both sides inevitably making a compromise.

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