Background There have been multiple reported brand safety issues relating to advertising adjacencies on Google / YouTube and other sites. In short, brands have found their advertisements connected with hate speech and offensive content that they would wish to avoid being associated with their brands. Worse, due to model operated by YouTube and...
Austin’s SXSWi festival just wrapped: There were panels, interactive activations and galleries dedicated to the ever changing world of digital. From marketers to developers, publishers to neuroscientists, the festival had a diverse group of attendees. Below is our highlights.
What’s Next for Alexa? Every day we are introduced to new technology and products that are set to be the next big thing and as consumers we continuously crave more. One such technology that is continuously developing and on the rise is that which is controlled by our voice. We have all met Apple’s Siri and have seen the small mic option on...
News of the Apple tax ruling has been dominating social media feeds across the globe since the story broke. Today news travels fast. Everyday brands have the potential to go global in a second – all it takes is one single message from one single customer and your brand is suddenly a star across all borders.
Facebook recently launched a new app called Lifestage. Created by Michael Saymen a 19 year old Product Manager, Lifestage is a social network aimed at video loving teens, ultimately reinventing what Facebook would look like if it was built around the currency of today’s digital world of snackable video.
Thursday 22nd September is a night of celebration, where we recognise the most effective advertising in Ireland at IAPI’s ADFX 2016. Quite simply it’s why we all do what we do (or it should be); the awards recognise those advertising campaigns that have delivered proven business results.
Last week Instagram introduced Stories, allowing users to share multiple photos and videos together in a slideshow format with their followers. Clearly taking inspiration from others, Instagram CEO Kevin Systrom said that Snapchat “deserve all the credit” for this montage style.
Almost two months after the UK vote to leave the EU, the uncertainty around its fallout is evident amongst Irish consumers. A study by GroupM Ireland and iReach Insights has found that 43% of us are still confused about what Brexit means for Ireland and 64% are now concerned about the future of the country.
Twitter is introducing a new way for advertisers to target users who have tweeted with a specific emoji or engaged with tweets containing a certain emoji. In addition, Twitter is also joining Snapchat, WeChat, WhatsApp and Messenger, by giving users the ability to add stickers to their photos before they upload.
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