Are You Still Watching?

Are You Still Watching?

News | Posted 16th August 2017

Social media giant Facebook is mounting its first direct hit to YouTube, giving it a run for its money with its latest offering ‘Watch’, a feature which allows users to watch TV shows in app. The launch of this new dedicated video channel is positioning itself in direct competition against YouTube, Netflix and TV networks. What is unique about...

Vertical Video – A New Perspective

Vertical Video – A New Perspective

News | Posted 8th August 2017

Vertical video has invaded our screens. We can thank the rise of Snapchat and Instagram stories for this; but really, it’s that reflective screen attached to your hand that started this vertical tidal wave. Our preference for mobile has led us to consume media vertically. Vertical video stretches out and takes up every inch of the screen. The...

Are Instagram’s Fake Ads A Symptom Of A Bigger Problem?

Are Instagram’s Fake Ads A Symptom Of A Bigger Problem?

News | Posted 3rd August 2017

It seems like a natural evolution that following fake news we now have fake ads. Digiday reported earlier this month that Instagram has been facing an influx of fake promoted posts. Loosely named “brands“ have been touting hugely discounted designer products across the social network. The brand safety issues are obvious, while consumers face...

All That Happens Must Be Known

All That Happens Must Be Known

News | Posted 31st July 2017

If you’ve been a in book shop of late you may have seen Dave Egger’s The Circle on sale. This is due to a film adaption of it recently being launched on Netflix  - if you’re wondering, the book’s better! The Circle looks at a dystopian near future, in which a large internet/technology company has created several products which allow and...

Attention-Grabbing Happiness: Why Brands Should Choose Cinema

Attention-Grabbing Happiness: Why Brands Should Choose...

News | Posted 28th July 2017

Wide Eye Media held its latest Cinema Upfront at the IFI on June 14 at which they presented two pieces of research on the benefits of cinema advertising, as well as highlighting all the major films coming up in the remainder of 2017. Grabbing attention Recent research from Brightfish – a Belgian cinema advertising specialist - has found that...

Sex Doesn’t Sell

Sex Doesn’t Sell

News | Posted 27th July 2017

SEX SELLS is a phrase most of us have heard at one point or another, especially in the advertising industry. For a long time it’s been used to justify having bikini-clad women and muscular men taking their shirts off to sell products ranging from soft drinks to washing powder to crisps. However a study has shown that this might not only fail to...

Treating The Symptoms Of Shared Tablet Usage

Treating The Symptoms Of Shared Tablet Usage

News | Posted 25th July 2017

We are of course talking about the fact that recent Global Web Index research shows that 60% of mobile tablet users share their device. When you consider just how personal a smartphone device can be by comparison, this is an important factor to remember when including tablets as part of your overall targeted mobile activity. The issue stems from...

The Future Of Live Sport Is Already Here, It’s Just Not Widely Distributed Yet

The Future Of Live Sport Is Already Here, It’s Just Not...

News | Posted 20th July 2017

Live sport has always been magnetic to brands. One of my favourite memories of 1990s All Ireland Final day, as a long suffering Wexford supporter, was the half time spot buys for prestigious products like 10-10-20 fertiliser and ‘Triple A Golden Maverick’, (the leading brand of calf milk replacers in Ireland, if you’re not familiar). The mixture...

Learning Social Media Lessons from Politics

Learning Social Media Lessons from Politics

News | Posted 5th July 2017

The western political landscape has arguably never been so volatile outside of wartime. Trump and Brexit are the most obvious manifestations of this tumult. In both cases social media played a pivotal role, as it continues to do with Trump's constant and at times disconcerting Twitter habit. And details are starting to appear about...

If Artificial Intelligence Is Not A Reflection Of You Then You Might Be A Vampire

If Artificial Intelligence Is Not A Reflection Of You...

News | Posted 22nd June 2017

Artificial Intelligence (AI) is here. At least that’s what our news feeds and blogs tell us. And we all find it incredible that we can now create technology that learns how we interact with one another and then in turn, can talk back to us in our very likeness. It’s also incredible that every time we set one of these bots live on social media it...

Mergers Reflect A Changing Media Eco-System

Mergers Reflect A Changing Media Eco-System

News | Posted 21st June 2017

The market, as we know it, is changing. While externally we are seeing massive shifts, internally too we are witnessing a time of amazing change. In the past two weeks we have seen news of two massive mergers within our group that reflect this wider market dynamic.  The merger between Maxus and MEC (http://www.campaignlive.co.uk/article/wpp...

Is Your Shopping Basket Empty?

Is Your Shopping Basket Empty?

News | Posted 20th June 2017

I have a challenge for you. Take your own website URL, or if you don’t have one, the site you visit most often and type it into Google’s mobile website speed testing tool. This tool gives you an assessment of how easily consumers can use your website performance on mobile, and suggestions on how to improve it. I’m guessing a number of you will...

Do You Even Influence?

Do You Even Influence?

News | Posted 15th June 2017

The term “Influencer” has been at the top of digital marketeers minds over the last number of years. Breaking it down, the act of using influential individuals to sell consumer goods and services is nothing new. Listen I’m still convinced I’m going to have a mane like Blake Livelys if I keep using L’Oréal (any day now!).  What is new is how...

#HashtagRevolution

#HashtagRevolution

News | Posted 1st June 2017

Origins of the hashtag Hashtags have become a part of life online, facilitating tagging of content on social media and blogging platforms. Think of it like a virtual library with no librarian - every time we post content with a #, we are helpfully categorising it into a hashtag archive, that is much easier to navigate than any Dewey Decimal...

Radio's Creativity Shines Bright

Radio's Creativity Shines Bright

News | Posted 25th May 2017

It was refreshing to see the entire Radio industry come together for last week’s #ChooseRadio event organised by the Independent Broadcasters of Ireland. Nothing was left in the closet as radio bosses spoke candidly on hot topics. The resounding theme was Digital- the challenges & equally the opportunities to brings to their business model....

Time for Humanity and Technology to Speak Easy

Time for Humanity and Technology to Speak Easy

News | Posted 22nd May 2017

Connected world – it’s a term we’ve talked a lot about for the last few years and something we are starting to adopt in our everyday lives. Whether controlling our heating system from our smartphones or measuring our health with wearable devices, what was once a futuristic idea has slowly seeped into reality. We are now seeing an evolution of...

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