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Sex Doesn’t Sell

Sex Doesn’t Sell

News | Posted 27th July 2017

SEX SELLS is a phrase most of us would have heard at one point or another, especially in the advertising industry. For a long time it’s been used to justify having bikini clad women and muscular men taking their shirts off, to sell products ranging from soft drinks to washing powder to crisps, but a study has shown that this might not only fail...

Treating The Symptoms Of Shared Tablet Usage

Treating The Symptoms Of Shared Tablet Usage

News | Posted 25th July 2017

We are of course talking about the fact that recent Global Web Index research shows that 60% of mobile tablet users share their device. When you consider just how personal a smartphone device can be by comparison, this is an important factor to remember when including tablets as part of your overall targeted mobile activity. The issue stems from...

The Future Of Live Sport Is Already Here, It’s Just Not Widely Distributed Yet

The Future Of Live Sport Is Already Here, It’s Just Not...

News | Posted 20th July 2017

Live sport has always been magnetic to brands. One of my favourite memories of 1990s All Ireland Final day, as a long suffering Wexford supporter, was the half time spot buys for prestigious products like 10-10-20 fertiliser and ‘Triple A Golden Maverick’, (the leading brand of calf milk replacers in Ireland, if you’re not familiar). The mixture...

Learning Social Media Lessons from Politics

Learning Social Media Lessons from Politics

News | Posted 5th July 2017

The western political landscape has arguably never been so volatile outside of wartime. Trump and Brexit are the most obvious manifestations of this tumult. In both cases social media played a pivotal role, as it continues to do with Trump's constant and at times disconcerting Twitter habit. And details are starting to appear about...

If Artificial Intelligence Is Not A Reflection Of You Then You Might Be A Vampire

If Artificial Intelligence Is Not A Reflection Of You...

News | Posted 22nd June 2017

Artificial Intelligence (AI) is here. At least that’s what our news feeds and blogs tell us. And we all find it incredible that we can now create technology that learns how we interact with one another and then in turn, can talk back to us in our very likeness. It’s also incredible that every time we set one of these bots live on social media it...

Mergers Reflect A Changing Media Eco-System

Mergers Reflect A Changing Media Eco-System

News | Posted 21st June 2017

The market, as we know it, is changing. While externally we are seeing massive shifts, internally too we are witnessing a time of amazing change. In the past two weeks we have seen news of two massive mergers within our group that reflect this wider market dynamic.  The merger between Maxus and MEC (http://www.campaignlive.co.uk/article/wpp...

Is Your Shopping Basket Empty?

Is Your Shopping Basket Empty?

News | Posted 20th June 2017

I have a challenge for you. Take your own website URL, or if you don’t have one, the site you visit most often and type it into Google’s mobile website speed testing tool. This tool gives you an assessment of how easily consumers can use your website performance on mobile, and suggestions on how to improve it. I’m guessing a number of you will...

Do You Even Influence?

Do You Even Influence?

News | Posted 15th June 2017

The term “Influencer” has been at the top of digital marketeers minds over the last number of years. Breaking it down, the act of using influential individuals to sell consumer goods and services is nothing new. Listen I’m still convinced I’m going to have a mane like Blake Livelys if I keep using L’Oréal (any day now!).  What is new is how...

#HashtagRevolution

#HashtagRevolution

News | Posted 1st June 2017

Origins of the hashtag Hashtags have become a part of life online, facilitating tagging of content on social media and blogging platforms. Think of it like a virtual library with no librarian - every time we post content with a #, we are helpfully categorising it into a hashtag archive, that is much easier to navigate than any Dewey Decimal...

Radio's Creativity Shines Bright

Radio's Creativity Shines Bright

News | Posted 25th May 2017

It was refreshing to see the entire Radio industry come together for last week’s #ChooseRadio event organised by the Independent Broadcasters of Ireland. Nothing was left in the closet as radio bosses spoke candidly on hot topics. The resounding theme was Digital- the challenges & equally the opportunities to brings to their business model....

Time for Humanity and Technology to Speak Easy

Time for Humanity and Technology to Speak Easy

News | Posted 22nd May 2017

Connected world – it’s a term we’ve talked a lot about for the last few years and something we are starting to adopt in our everyday lives. Whether controlling our heating system from our smartphones or measuring our health with wearable devices, what was once a futuristic idea has slowly seeped into reality. We are now seeing an evolution of...

Killing The Kardashians: When ‘Choice’ Is Supplanted By Laziness

Killing The Kardashians: When ‘Choice’ Is Supplanted By...

News | Posted 28th April 2017

We woke yesterday to this headline news - a book based on the murders of the entire Kardashian family is apparently being hotly contested for a movie release by Hollywood. This is not news that would trouble us on an average day, except that the inspiration for the book Killing Kardashian, by John Jetson Tache, is none other than revenge for...

The power of storytelling

The power of storytelling

News | Posted 24th April 2017

Last Wednesday TV3 held a breakfast briefing in Fire Restaurant. As part of this, Tom Fishburne gave us a really interesting insight into being a marketoonist and how we should always bring our brand activations back to Storytelling.

A Real Page Turner; Physical Books More Popular than Ebooks

A Real Page Turner; Physical Books More Popular than Ebooks

News | Posted 3rd April 2017

Think about the last book that you bought? Was it a physical book or an ebook? Given the prevalence of digital technology in our lives, you would be forgiven to think that ebooks are well on the march of taking over physical books. But research by Nielsen show the opposite; UK ebook sales declined by 4% in 2016, while physical book sales...

What next for WhatsApp?

What next for WhatsApp?

News | Posted 3rd April 2017

Irish adults are using WhatsApp more than ever with 49% of them now using it daily according to the Group M Quarterly Media Tracker. There were 10% more users daily in December 2016 than in March.

POV - SXSWi 2017

POV - SXSWi 2017

News | Posted 20th March 2017

Austin’s SXSWi festival just wrapped: There were panels, interactive activations and galleries dedicated to the ever changing world of digital. From marketers to developers, publishers to neuroscientists, the festival had a diverse group of attendees. Below is our highlights.

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