Who We Be – Our Favourite Albums From The Last Year

Who We Be – Our Favourite Albums From The Last Year

News | Posted 22nd February 2018

For a change, I wanted to talk about us. Over the last few weeks, media coverage has been dominated by awards and ‘Best of’ lists from 2017. From a marketing perspective, your LinkedIn feed is undoubtedly full of the top trends for the year ahead, but few show agencies’ actual real-life interests. We’re constantly interrogating, adapting, and...

New Digital Formats Promise To Be Lean Not Mean

New Digital Formats Promise To Be Lean Not Mean

News | Posted 21st February 2018

There is an ongoing problem within the digital ecosystem. The concept of value exchange has become lost on a large portion of internet users. Content and experiences have been free for so long that advertising can feel like it is sullying an individual’s digital experience rather than facilitating it. Thus, adblockers are viewed by many as a...

Your Ad Here? YouTube to Implement Stricter Policies On Channels, Advertising And Brand Safety

Your Ad Here? YouTube to Implement Stricter Policies On...

News | Posted 9th February 2018

2017 was a challenging year for YouTube, which saw some advertisers pulling spend from the platform amid fears that their brand would appear beside undesirable content. Advertisers have wanted the platform to provide reassurance about where display ads will appear, and have critiqued Google on their lack of response on the issue. In response to...

Smile Though Your Heart Is Aching

Smile Though Your Heart Is Aching

News | Posted 24th January 2018

Source: Kate O'Leary I recently attended Create, Alt, Delete where the question was posed – “how is science and psychology changing the face of content?” Content led marketing is big business yet tracking the effectiveness of our efforts is complex to say the least. To answer this, the speakers discussed AI, robot journalism, the power of...

Is Virtual Reality Finally Becoming Mainstream?

Is Virtual Reality Finally Becoming Mainstream?

News | Posted 6th December 2017

Virtual Reality is an ever-growing phenomenon. Over the course of 2017, there have been numerous, and quite notable, uses of VR. Previously catered for by heavy tech budgets, with Facebook finally launching Oculus Go, this is potentially the first step to making VR more main stream.  In an increasingly hectic world the idea of escaping the...

The Dark Side of Facebook

The Dark Side of Facebook

News | Posted 21st November 2017

During the 2016 US Election as many as 126 million American Facebook users may have seen content uploaded by Russia-based operatives. The pages promoting the posts were largely fake accounts, created to spread misinformation to meddle in the election. The ads were pushed out were via ‘dark posts’ - which are not as evil as they sound. While the...

Advertising Theory: Translating into Practice

Advertising Theory: Translating into Practice

News | Posted 18th October 2017

We often say media is both an art and a science - we need to use the data (TGI, DILO, econometrics) to understand where messages need to appear and an art (culture relevance/consumer knowledge) to understand the motivators of our target audience. We have always worked to blend the data with the consumer truth to create meaningful campaigns. ...

Video Eats The World!

Video Eats The World!

News | Posted 10th October 2017

Predicting the future is never easy and no more so than in the world of media where technology has and continues to drive seismic shifts in how media is consumed.  Mindshare Futures, our emerging media and technology research programme based in London, specialises in future trends and has very recently released a report looking at the future of...

Apple Safari And Intelligent Tracking Prevention

Apple Safari And Intelligent Tracking Prevention

News | Posted 29th September 2017

As of 25 September 2017, Apple is limiting ad tracking on its Safari browser by replacing user cookie preferences with a set of Apple-controlled standards. The feature, called Intelligent Tracking Prevention, limits how advertisers and websites can track users by putting in place a 24-hour limit on ad tracking. We look at the implications.

Expect Your Face To Be Counted

Expect Your Face To Be Counted

News | Posted 18th September 2017

Facial recognition is on the brink of becoming mainstream with the news Apple’s new iPhone X is equipped with facial recognition technology that unlocks the phone. Even if you wear glasses or grow a beard it will recognise you. The technology has become incredibly good at recognising facial features. If we look to China, a face is the security...

The Rise Of Utility Marketing

The Rise Of Utility Marketing

News | Posted 14th September 2017

Credit: https://twitter.com/NationalLottery While I may have spent most my professional career, to-date, working for a utility, the idea of Utility Marketing is not something that's the exclusive domain of actual utilities. Utility Marketing may in fact feel alien to utilities who may not be overly comfortable with giving away their utility...

Every Rose Has Its Thorn

Every Rose Has Its Thorn

News | Posted 31st August 2017

The results are in and viewership has been counted. Whether you admit to watching or not, you’ll certainly have heard or seen something about this contest in the last couple of weeks. The winner of this year’s Rose of Tralee was from a county that's never won before; Jennifer Byrne from Offaly was crowned the 2017 Rose. Over 562,000 people...

Is Data Killing Creativity?

Is Data Killing Creativity?

News | Posted 18th August 2017

The world of advertising is ever evolving. What was once the king format is now tomorrow’s afterthought.  Remember the days your creative was strong, your message would stand out from the crowd and get 90% reach?  For better or worse, it is no longer good enough to just have an effective copy and buying a heavy weight TV plan. We now need to...

Are You Still Watching?

Are You Still Watching?

News | Posted 16th August 2017

Social media giant Facebook is mounting its first direct hit to YouTube, giving it a run for its money with its latest offering ‘Watch’, a feature which allows users to watch TV shows in app. The launch of this new dedicated video channel is positioning itself in direct competition against YouTube, Netflix and TV networks. What is unique about...

Vertical Video – A New Perspective

Vertical Video – A New Perspective

News | Posted 8th August 2017

Vertical video has invaded our screens. We can thank the rise of Snapchat and Instagram stories for this; but really, it’s that reflective screen attached to your hand that started this vertical tidal wave. Our preference for mobile has led us to consume media vertically. Vertical video stretches out and takes up every inch of the screen. The...

Are Instagram’s Fake Ads A Symptom Of A Bigger Problem?

Are Instagram’s Fake Ads A Symptom Of A Bigger Problem?

News | Posted 3rd August 2017

It seems like a natural evolution that following fake news we now have fake ads. Digiday reported earlier this month that Instagram has been facing an influx of fake promoted posts. Loosely named “brands“ have been touting hugely discounted designer products across the social network. The brand safety issues are obvious, while consumers face...

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