What’s Next For Yahoo

In the end, Yahoo CEO Carol Bartz was as blunt as ever. “I’ve been fired,” she wrote to her employees in a short email dashed off from her iPad. Yahoo Chairman Roy Bostock informed her of the board’s decision over the phone, thus quickly ending her 2 ½ year tenure as CEO. Bartz is the latest victim in Yahoo’s efforts to solidify their place amongst an increasingly competitive landscape dominated by online titans such as Google and Facebook, who will both shortly surpass Yahoo in share of US display advertising revenue.

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