Launch of Google+

Last week Google launched its long awaited answer to Facebook. Google+ is a new social network platform that it believes will make sharing and connecting easier for consumers. Google’s view is that “online sharing is awkward” due to the virtual worlds inability to emulate the real world’s social norms, particularly our ability to intuitively manage privacy and sharing. Google+ solves this by integrating a number of new social features, including allowing consumers greater control over whether their shared content is public or private. A year in the making, the platform is currently only available to a limited invitation-only “Field Trial” audience across 44 languages.

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