Google Search Plus Your World

Google recently launched „Search Plus Your World. (SPYW), which massively raised the stakes in its move towards ever more personalized search. It means that searchers who have a personal Google+ page may see personal items in the search results, such as private pictures from their own or a friend.s profile. It also means that, in general, pages from Google+ will receive much greater prominence on the results page. Essentially this is just an evolution in Google.s move towards results that are filtered by user, but the way it has been done has raised some eyebrows.

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