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Foursquare: Phenomenon or Fad
If 2009 was the year of Twitter, 2010 looks set to be the year foursquare steals that crown. Described as a location based social networking service, it makes use of a number of the technological and cultural shifts of the last few years, including the rise of the mobile web, the added functionality that GPS and smartphone apps have brought, and our increasing happiness to share data about ourselves. To encourage interaction, users earn points by ‘checking in’ at various locations, with points resulting in badges: thus, you can become the ‘Mayor’ of your local cafe or cinema.
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