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Acquisition by Facebook of ATLAS from Microsoft
Facebook has confirmed that it has entered an agreement with Microsoft to purchase Atlas, the digital ad server and measurement solution. Although the financial details haven’t been disclosed, the acquisition says a lot about the digital fortunes of both Facebook and Microsoft; the latter limiting its ambitions in selling online advertising, whilst the former is using its considerable clout - one billion users and counting - to become a hub for advertising. Amidst murmurings that Atlas’s direction was waning under Microsoft's stewardship, the purchase is certainly exciting news for advertisers.
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