Young Lions 2017

Christian Aasberg

For this year’s Cannes Lions festival, the sessions I’m looking most forward to is: “Martin Sorrell in Conversation with Robert Kraft and Ron Howard” hosted by The Cannes Debate, I think, that this will be an inspirational talk, that we can learn a lot from.

 “What the world really needs is more advertising” hosted by BBDO, “Can’t stop the feeling” hosted by IPA and adam&eveDDB and lastly “The lion of St Mark interview: David Droga” hosted by Cannes Lions.

Equality has become a big part of the world debate recently, so “Talent Without Prejudice” hosted by Mindshare is one of the talks I’m looking most forward to, since it debates on how we can trump prejudice and look beyond gender and ethnicity.

I’m hoping to see how the future of advertising is impacted by technology, and how we can use newer technology to improve targeting and effectiveness of advertising.

I hope to leave Cannes with a lot of new knowledge, mostly about advertising and how we can improve when we are making new campaigns. Besides that, I hope to have gain new acquaintances.

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