Young Lions 2017

Begum Aras

One of the best things about attending Cannes is that everyone is in one place at one time to promote their best work. This will give me a rare opportunity to research what is selling and what the trends are globally.

I’m most looking forward to joining creativity sessions because I want to see some examples of how it can be implemented to media and how it works across the world.

I want them to be brave, (as in the sessions I’ll join in) I want them to be more open-minded. We know that to promote something brings interaction, engagement... etc. But I think that’s not enough. To think and evaluate is one thing, to bring innovative opinions and take risks, is much better!

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