Young Lions 2017

Adam Bone

Having always followed the Festival from behind a screen, this will be my first trip to La Croisette, and I couldn’t be more excited! Cannes is always a phenomenal source of ideas, and innovation, and I feel very fortunate to have the opportunity to experience it first-hand.

I’m looking forward to absolutely everything! Working in the partnerships, content, and sponsorships space, anything can be a source of inspiration (for brand new ideas, or old ideas done better), and there’s no better place to be inspired than at Cannes.

In our industry, creativity is essential, and – as we move towards ever more data-driven solutions, increased automation, and the exciting (/terrifying) world of AI-everything, set against a backdrop of more informed, more connected, and more advertising-averse consumers than ever before – it will only become more so.

Finally, the evolution of the Festival to focus on more important topics such as Health, and Equality (with the birth of the Glass Lion), is an extremely welcome one, and something that we should continue to drive, as individuals and as an agency, if we truly want to make a real-world impact.

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