Mindshare Point of View: This week, IBM introduced Watson Assistant, the first non-consumer facing smart assistant that will enable the first foray into the realm of virtual assistants for enterprises and brands and their products, enabling companies to create branded Assistants for their own products and services.
Mindshare Point of View: Google has launched ‘Shopping Actions’ as part of its growing battle with Amazon. It will feature Google Express, a universal cart that allows users to add and purchase products from a variety of retailers, with a single checkout.
Mindshare Point of View: YouTube are continuing their fight against questionable content by launching ‘information cues’ a feature that provides users and viewers with alternate viewpoints against videos containing conspiracy related content.
Mindshare Point of View: Florida-based tech startup Magic Leap has raised another $461m via Saudi Arabia’s sovereign wealth fund, the Public Investment Fund, taking its combined funding raised to date to $2.3bn, all without releasing a product.
Le Newsfeed sur Facebook s’adressera plus aux utilisateurs privés dans l’avenir – c’est ce qu’a annoncé Facebook sans divulguer de date de lancement pour les modifications. Ce qui réjouit les personnes privées inquiète les services marketing
Mindshare Suisse a parfaitement réussi la transition d’agence de médias classiques vers une agence adaptative pour médias classiques et numériques. Mindshare, qui intervient sur tout le territoire helvétique, a non seulement réalisé une belle année 2017,
Mindshare Point of View: The 2018 Mobile World Congress (MWC) wrapped up on March 1st in Barcelona and saw some of the mobile industry's biggest updates, reveals and announcements.
Mindshare Point of View: Google has launched AdSense Auto, a new and easy-to-use program backed by machine learning that optimises ad placements for publishers. It promises AI optimization, increased revenue and a hassle-free way for publishers to increase the monetisation of their content as well as a way for brands to increase reach.
This week Google announced it is evolving its Accelerated Mobile Pages (AMP) with the launch of AMP Stories, providing another way for content creators and publishers to share content rich in visuals, video and animation and tapping into the growing Stories trend.
Mindshare Point of View: On the 11th January 2018, Facebook made an announcement overhauling the way it presents publisher content in the news feed to address criticism about the quality of the content shared and so called ‘fake news’.
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