Mindshare Point of View: Pinterest is making a bigger push into search with the addition of search and visual discovery tool, Lens, to its home feed.
Mindshare Point of View: More transparency and the need for a full-stack approach have driven this acquisition. Mindshare FAST has been built on this approach, leveraging mPlatform and the best in class from the ecosystem has allowed us to be ahead of the curve and this acquisition shows the market is evolving towards a similar model.
Mindshare Point of View: Google and Facebook continue to race along in high gear, whilst Twitter seems stuck in neutral. However, all three companies appear to have in place strategies that, at least on paper, address their vulnerabilities and may contribute to greater growth.
Mindshare Point of View: Snap has launched a new ad creation tool to enable brands of all sizes to create their own Snap Ads. The move further opens up the platform to a long tail of advertisers in the same way that AdWords works for Google – creating a self serve platform for ad creation.
Mindshare Point of View: Amazon is continuing to grow its ecosystem by launching its own version of a social media network. Amazon Spark features lifestyle and product imagery as well as user general content in a newsfeed like format that can receive likes and comments.
Mindshare Point of View: Facebook has announced it is rolling out Ads within the Messenger platform globally following tests carried out in Australia and Thailand. The move is one of the giant’s first steps to monetising what has up until now been an ad free environment.
Mindshare Point of View: Our future is a series of these joint ventures with our clients – a network of networks - re–organised with the channel and audience first and with KPIs that align brand and demand.
Mindshare Point of View: Placing voice at the heart of Prime Day is a bold statement from Amazon and shows a big bet on voice and a belief that some of its future growth will come from consumer adoption of the technology. Offering exclusive deals and promotions to voice shoppers will become commonplace for Amazon.
A new report titled Speak Easy jointly created by Mindshare and the J. Walter Thompson Innovation Group, has found that 45% of regular voice users globally say they use voice technology because it’s faster whilst 35% use it when they are feeling lazy and can’t be bothered to type.
The Third Wave is here and we are on the verge of something big – both for consumers and marketers. We are seeing advancements that will help us augment, simplify and enhance our lives. It’s vital to keep pace or you will fall behind, so wax up your board and go surf the waves with Google.
Mindshare Point of View: The Digital NewFronts remain a key venue for publishers to unveil their latest wares. Digital publishers continue to innovate: bettering brand safety, investing in new vehicles like live streaming, piloting and growing AR/VR capabilities and enhancing the distribution available on their platforms.
Mindshare Point of View: Seven Independent ad tech companies set up a programmatic consortium to sync the cookies from their respective demand side and supply side platforms to create a universal identity asset. The consortium is managed by AppNexus, MediaMath and LiveRamp, who will also provide data matching.
Anja Däumigen rejoint Mindshare Suisse comme nouvelle Head of Digital. Mercredi, Xavier Reynaud, CEO de l’agence GroupM de Zurich a déclaré : « Nous nous réjouissons d’accueillir Madame Anja Däumigen chez Mindshare Zurich, le 13 septembre 2016 ».
Attitude numérique – La croissance rapide des logiciels antipub (ad blockers)
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