Actualité

Digital POV: Is Pinterest Becoming a Search Engine?

Digital POV: Is Pinterest Becoming a Search Engine?

News | Publié 9th August 2017

Mindshare Point of View: Pinterest is making a bigger push into search with the addition of search and visual discovery tool, Lens, to its home feed.

Digital-POV: Sizmek Acquires Rocket Fuel

Digital-POV: Sizmek Acquires Rocket Fuel

News | Publié 28th July 2017

Mindshare Point of View: More transparency and the need for a full-stack approach have driven this acquisition. Mindshare FAST has been built on this approach, leveraging mPlatform and the best in class from the ecosystem has allowed us to be ahead of the curve and this acquisition shows the market is evolving towards a similar model.

Digital-POV: Q2 2017 Earnings

Digital-POV: Q2 2017 Earnings

News | Publié 28th July 2017

Mindshare Point of View: Google and Facebook continue to race along in high gear, whilst Twitter seems stuck in neutral. However, all three companies appear to have in place strategies that, at least on paper, address their vulnerabilities and may contribute to greater growth.

Digital-POV: Snapchat Publisher Ad Creation Tool

Digital-POV: Snapchat Publisher Ad Creation Tool

News | Publié 21st July 2017

Mindshare Point of View: Snap has launched a new ad creation tool to enable brands of all sizes to create their own Snap Ads. The move further opens up the platform to a long tail of advertisers in the same way that AdWords works for Google – creating a self serve platform for ad creation.

Digital-POV: Amazon Spark

Digital-POV: Amazon Spark

News | Publié 21st July 2017

Mindshare Point of View: Amazon is continuing to grow its ecosystem by launching its own version of a social media network. Amazon Spark features lifestyle and product imagery as well as user general content in a newsfeed like format that can receive likes and comments.

Digital-POV: New Facebook Messenger Ads

Digital-POV: New Facebook Messenger Ads

News | Publié 14th July 2017

Mindshare Point of View: Facebook has announced it is rolling out Ads within the Messenger platform globally following tests carried out in Australia and Thailand. The move is one of the giant’s first steps to monetising what has up until now been an ad free environment.

POV: Making media fun again: Why we must free our industry from outdated models

POV: Making media fun again: Why we must free our...

News | Publié 11th July 2017

Mindshare Point of View: Our future is a series of these joint ventures with our clients – a network of networks - re–organised with the channel and audience first and with KPIs that align brand and demand.

Digital POV: Amazon Prime Day

Digital POV: Amazon Prime Day

News | Publié 7th July 2017

Mindshare Point of View: Placing voice at the heart of Prime Day is a bold statement from Amazon and shows a big bet on voice and a belief that some of its future growth will come from consumer adoption of the technology. Offering exclusive deals and promotions to voice shoppers will become commonplace for Amazon.

Digital POV: Speak Easy Report

Digital POV: Speak Easy Report

News | Publié 27th June 2017

A new report titled Speak Easy jointly created by Mindshare and the J. Walter Thompson Innovation Group, has found that 45% of regular voice users globally say they use voice technology because it’s faster whilst 35% use it when they are feeling lazy and can’t be bothered to type.

Digital POV: Google I/O 2017

Digital POV: Google I/O 2017

News | Publié 26th May 2017

The Third Wave is here and we are on the verge of something big – both for consumers and marketers. We are seeing advancements that will help us augment, simplify and enhance our lives. It’s vital to keep pace or you will fall behind, so wax up your board and go surf the waves with Google.

Digital POV: 2017 Digital Newfronts

Digital POV: 2017 Digital Newfronts

News | Publié 22nd May 2017

Mindshare Point of View: The Digital NewFronts remain a key venue for publishers to unveil their latest wares. Digital publishers continue to innovate: bettering brand safety, investing in new vehicles like live streaming, piloting and growing AR/VR capabilities and enhancing the distribution available on their platforms.

Digital POV: Ad Tech Players Partner For Shared Identity Matching

Digital POV: Ad Tech Players Partner For Shared Identity...

News | Publié 12th May 2017

Mindshare Point of View: Seven Independent ad tech companies set up a programmatic consortium to sync the cookies from their respective demand side and supply side platforms to create a universal identity asset. The consortium is managed by AppNexus, MediaMath and LiveRamp, who will also provide data matching.

Digital POV: 2017 Q1 Results

Digital POV: 2017 Q1 Results

News | Publié 9th May 2017

Digital Point of View: The 2017 Q1 results are in, and here is our regular round-up.

Mindshare Day 2017

Mindshare Day 2017

News | Publié 10th February 2017

Cette année, le Mindshare Day aura lieu le 15 février 2017. Thématique 2017 : égalité des genres – égalité des droits entre hommes et femmes

Nouvelle responsable du numérique : Anja Däumigen

Nouvelle responsable du numérique : Anja Däumigen

News | Publié 16th September 2016

Anja Däumigen rejoint Mindshare Suisse comme nouvelle Head of Digital. Mercredi, Xavier Reynaud, CEO de l’agence GroupM de Zurich a déclaré : « Nous nous réjouissons d’accueillir Madame Anja Däumigen chez Mindshare Zurich, le 13 septembre 2016 ».

Attitude numérique – La croissance rapide des logiciels antipub (ad blockers)

Attitude numérique – La croissance rapide des logiciels...

News | Publié 29th September 2015

Attitude numérique – La croissance rapide des logiciels antipub (ad blockers)

Xavier Reynaud devient le nouveau CEO de Mindshare Suisse

Xavier Reynaud devient le nouveau CEO de Mindshare Suisse

News | Publié 26th March 2015

Xavier Reynaud devient le nouveau CEO de Mindshare Suisse

" Voilà ma Suisse" récompensée au Cristal Festival

" Voilà ma Suisse" récompensée au Cristal Festival

News | Publié 23rd December 2014

« Voilà ma Suisse » récompensée au Cristal Festival

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