Uutiset

Unilever Selects Mindshare

Unilever Selects Mindshare

News | Posted 23rd November 2015

WPP media agency Mindshare has been appointed by Unilever to 60 markets in its global media agency review.

POV: Facebook Product Ads

POV: Facebook Product Ads

News | Posted 20th February 2015

Mindshare Point of View: Product Ads will enable advertisers/brands, particularly retailers, to dynamically showcase three products for sale within a single carousel ad unit, both on desktop and mobile.

POV: Google and Twitter Collaboration

POV: Google and Twitter Collaboration

News | Posted 13th February 2015

Mindshare Point of View: The latest Twitter and Google collaboration will see Google displaying tweets from Twitter’s tweet stream and is likely a result of Google’s continuous efforts to move into the social space and Twitter’s desire to increase user reach. For brands this move again signals the need to adopt an “always on” marketing approach.

Mindshare Austria Skis to 18% Saving Using The Loop

Mindshare Austria Skis to 18% Saving Using The Loop

News | Posted 12th February 2015

Mindshare Austria used two premier ski events that took place in Kitzbühel and Schladming to achieve stunning results for two clients using Mindshare’s Loop.

POV: Quarterly Earnings Roundup

POV: Quarterly Earnings Roundup

News | Posted 30th January 2015

Mindshare Point of View: This week saw the heavy hitters in the digital technology and media space, including Apple, Yahoo, Google, Facebook and Microsoft reporting their earnings. Here’s what you need to know.

POV: CES Conference 2015

POV: CES Conference 2015

News | Posted 9th January 2015

Point of View: The Consumer Electronics Show (CES) in Las Vegas is the biggest innovation show in the world. Mindshare has walked the halls to curate for you the best in show:

Tiedote: Oy Transmeri Ab aloittaa yhteistyön Mindshare Finlandin kanssa

Tiedote: Oy Transmeri Ab aloittaa yhteistyön Mindshare...

News | Posted 11th November 2014

Weetabixin, Chanelin ja Tommy Hilfigerin tuotteita maahantuova Transmeri aloitti mediatoimistoyhteistyön Mindshare Finlandin kanssa.

POV: Web Summit - Where The Tech World Meets

POV: Web Summit - Where The Tech World Meets

News | Posted 7th November 2014

Mindshare Point of View: Web Summit is only four years old, but has already grown from 400 people to 20,000 during that time and is now being spoken about as ‘the SXSW of Europe’.

POV: Snapchat Advertising

POV: Snapchat Advertising

News | Posted 3rd November 2014

Mindshare Point of View: Last week Snapchat, the mobile app enabling users to send each other pictures and videos that disappear after a few seconds, launched its advertising service with Universal Picture’s latest horror flick, Ouija.

GroupM and Unilever Push For Better Online Ad Viewability

GroupM and Unilever Push For Better Online Ad Viewability

News | Posted 27th October 2014

October 27 2014, London – GroupM, the parent company of Mindshare Worldwide, a WPP company, is partnering with Unilever to push for higher online advertising standards for viewability – ensuring brand video content is seen when inventory is purchased.

POV: Mindshare Digital Start-Up Profile

POV: Mindshare Digital Start-Up Profile

News | Posted 17th October 2014

This month’s start-up profile covers aisle411 a company which specializes in enabling a digitally enhanced in-store experience through digitizing store inventory, product location and floor maps on customers’ mobile devices. Aisle411 boasts the ability to target potential customers with offers based on their current location

POV: Facebook Atlas Re-launch

POV: Facebook Atlas Re-launch

News | Posted 2nd October 2014

Mindshare Point of View: Facebook has re-launched Atlas, the ad serving technology it bought from Microsoft last February for a rumored $100m. Atlas has been widely viewed as a “has-been” in the ad serving wars.

POV: Facebook Video

POV: Facebook Video

News | Posted 30th September 2014

Mindshare Point of View: Ever since Facebook reached 1 billion video views a day it has faced comparisons with YouTube: “In the first 4 hours, Facebook users watched the video 2.4 million times. On YouTube, the 4-minute clip garnered just a few thousand views during that time” quoted The New York Times’ article Facebook’s Feeds Give Videos a Boost.

Wearable Technology to Transform Luxury Goods Market

Wearable Technology to Transform Luxury Goods Market

News | Posted 14th August 2014

Mindshare Worldwide, the global media agency network, predicts that wearable technology will transform the luxury goods market, as new products such as Google Glass drive the market to innovate further and create high end products which look good and have advanced technology functions.

Cannes Lions 2014 Round-Up

Cannes Lions 2014 Round-Up

News | Posted 23rd June 2014

Mindshare at Cannes Lions 2014. A summary of this year's festival and our time in Cannes.