News

Mindshare Canada Appoints New CSO and Managing Director

Mindshare Canada Appoints New CSO and Managing Director

News | Posted 6th July 2015

Mindshare Canada has appointed Devon MacDonald as Chief Strategy Officer. MacDonald will lead the Communications Planning group, where he will work with client teams to drive strategic planning for brands including Kimberly-Clark, Tim Horton’s, American Express, and more.

Data Dive: Women most likely to ‘like’ brands online

Data Dive: Women most likely to ‘like’ brands online

News | Posted 25th May 2015

The stats are part of Mindshare Canada’s latest Mindreader Study, which measured responses from 1,500 Canadians in English and French markets.

POV: Apple’s Spring Forward special event

POV: Apple’s Spring Forward special event

News | Posted 10th March 2015

Apple held a special media event in San Francisco in which they announced their thinnest, lightest Macbook yet, a new set of medical research apps under the umbrella of ResearchKit that turns iPhones into crowd-sourced diagnostic tools and the long awaited demo, pricing and launch date of Apple Watch.

eMarketer: Mobile's Increasing Share of Shopping, Transacting in Canada

eMarketer: Mobile's Increasing Share of Shopping,...

News | Posted 10th March 2015

2015 will be a watershed year for retail in Canada. Intense competition from international players, consolidation, recent bankruptcies and a shift to ecommerce reflect a sector in transition. Omnichannel strategy, and ecommerce in particular, is where most retailers are turning to remain competitive and gain share.

AOL brings Makers to Canada

AOL brings Makers to Canada

News | Posted 5th March 2015

AOL Canada has launched a Canadian version of Makers, bringing the series of women-focused video stories into the country. The March launch timing aligns with Women’s History Month in the U.S., and International Women’s Day from the UN on March 8.

Norman Judges for 2015 Young Lions Competition

Norman Judges for 2015 Young Lions Competition

News | Posted 4th March 2015

Mindshare Canada's Jake Norman has been selected as one of the judges for the 2015 Cannes Young Lions Competition

AdWeek 2015: Armin Huska Speaks on How to Stay Ahead of Your Competition in the Digital Age

AdWeek 2015: Armin Huska Speaks on How to Stay Ahead of...

News | Posted 2nd February 2015

Yesterday’s Notable.ca panel – part of FFWD2015 Advertising and Marketing Week – featured Armin Huska, Chief Digital Officer of Mindshare Canada, Caroline Moul, Vice President Digital & Emerging Trends of PHD Canada, and Debra Goldblatt-Sadowski, Founder & CEO of rock-it promotions.

Microsoft gets exclusive with GroupM

Microsoft gets exclusive with GroupM

News | Posted 30th January 2015

GroupM and Microsoft have signed an agreement that will see the agency’s clients have exclusive access to Microsoft’s inventory throughout the first quarter this year.

Facebook moves beyond the click

Facebook moves beyond the click

News | Posted 30th January 2015

Brooke Robinson, associate director, social media at Mindshare in Toronto, get tapped by Media In Canada to speak about Facebook's new online tool.

2014 Global Mindshare Office Of The Year

2014 Global Mindshare Office Of The Year

News | Posted 14th January 2015

In 2014 we were extremely proud to be named Mindshare’s Office Of The Year by our global team

Tech Trends to Emerge From CES

Tech Trends to Emerge From CES

News | Posted 14th January 2015

TECH TRENDS TO EMERGE FROM CES Ignore the shiny new baubles. Mindshare's Jake Norman looks at the trends he thinks will survive beyond the showroom floor

Kleenex's Social Experiment

Kleenex's Social Experiment

News | Posted 7th January 2015

The Kimberly-Clark brand's new strategy is nothing to sneeze at. It wants to bring out the caregiver in everyone to turn around the category in decline.

Next Stop, #TimsDark Bus

Next Stop, #TimsDark Bus

News | Posted 7th January 2015

Driving awareness, literally. Tim Hortons' latest campaign started as a stunt, shifted into a focus group and acted as a sampling session before finally becoming a TV spot.

Mindshare Canada Adds Two

Mindshare Canada Adds Two

News | Posted 18th December 2014

Mindshare Canada Adds Kirsten Moore as Managing Director and Greg Araujo as Director of Analytics.

Media Agency of the Year

Media Agency of the Year

News | Posted 8th December 2014

Mindshare Canada named Digital / Media Agency of the Year at the 2014 Notable Awards

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