Team

Karen Nayler

Karen Nayler

Team | Posted 9th June 2014

In 2000, Karen launched Mindshare into the Canadian market; it is now one of Canada’s largest and most well respected media agencies. A veteran of the Canadian agency industry, Karen started her career at JWT where she has worked in both Toronto and Vancouver. She has held management roles within the full service and media agency’s over the past...

Karen Nayler

CEO, Mindshare Canada

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Lina Alles

Lina Alles

Team | Posted 10th June 2014

As Chief Trading Officer, Lina is responsible for developing the trading capabilities within Mindshare while establishing thought leadership positioning in the trading space with clients and industry. She is also responsible for driving innovation in advanced media and technology while gathering marketplace intelligence across media spending....

Lina Alles

Chief Trading Officer, Mindshare Canada

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Sandra Bonnick

Sandra Bonnick

Team | Posted 10th June 2014

As Managing Director, Client Leadership, Sandra is responsible for the agency’s Unilever account, ensuring the overall management, strategic vision and implementation aligns with the CPG giant’s business objective. With an extensive professional background she’s worked on a number of blue chip clients and categories ranging from automotive,...

Sandra Bonnick

Managing Director, Client Leadership

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Devon MacDonald

Devon MacDonald

Team | Posted 6th October 2015

As Chief Strategy Officer, Devon oversees planning and strategy across all of our clients.  With a background in the technology and creative worlds, Devon looks for what is next, what makes consumers tick, and what that means for brands from a variety of perspectives. A curious person, Devon also oversees the Insights and Analytics Teams at...

Devon MacDonald

Chief Strategy Officer

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Paula Carolan

Paula Carolan

Team | Posted 10th June 2014

Originally from Australia, Paula has called Canada home for 17 years. Having lived in BC, AB and ON, she has seen and embraced the cultural nuances that make up Canada. Paula began her career in 1991 in media sales, migrated to media planning and eventually became a client. Her move to Canada in 1997 coincided with her return to agencies and her...

Paula Carolan

Managing Director, Client Leadership

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Sheri Cooper

Sheri Cooper

Team | Posted 10th June 2014

As the Chief Client Operations Officer (CCOO), Sheri is responsible for optimizing Mindshare Canada’s operational efficiency across client teams, agency specialists and our media management systems. Sheri is also the client leader on Air Canada and Walmart responsible for the overall management, vision and strategic direction of the business....

Sheri Cooper

Chief Client Operations Officer, Mindshare Canada

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Robert DaSilva

Robert DaSilva

Team | Posted 10th June 2014

Robert brings 20 years of media experience to his role as Managing Director, Client Leadership and Trading for Mindshare Canada. His passion for media is well known in the industry. He currently sits on the BRC board and most recently was a judge for the 2014 MIAs. He enjoys travelling, running and ping pong.

Robert DaSilva

Managing Director, Trading & Client Leadership

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Brian Fitzpatrick

Brian Fitzpatrick

Team | Posted 10th June 2014

Despite a university degree in Biology and Physics Brian oddly enough ended up developing a successful career in media/ marketing. He has over 30 years of media agency experience working across virtually all major marketing categories and disciplines including brand advertising, retail advertising, direct marketing, broadcast buying, account...

Brian Fitzpatrick

Managing Director, Insights & Client Leadership

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Armin Huska

Armin Huska

Team | Posted 10th June 2014

As Chief Digital Officer for Mindshare Canada, Armin oversees the digital offering for Canada and manages the digital practice across all clients. He oversees digital investment, strategy and analytics but also ensures that Mindshare is delivering best-in-class digital solutions. He is a renowned speaker at conferences and regularly quoted in...

Armin Huska

Chief Digital Officer, Mindshare Canada

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Kirsten Moore

Kirsten Moore

Team | Posted 10th June 2014

Kirsten returned to the GroupM family in 2014 after a number of years at Initiative. She is Managing Director, Client Leadership on two blue chip Canadian companies.

Kirsten Moore

Managing Director, Client Leadership

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Blasco Pereira

Blasco Pereira

Team | Posted 10th June 2014

Blasco is responsible for overseeing and delivering the financial strategic and operational objectives at Mindshare Canada. In addition to financial stewardship he is also actively involved in strategic business planning with the broader Executive and Client teams. He has extensive experience in managing all financial aspects of marketing...

Blasco Pereira

Chief Financial Officer, Mindshare Canada

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Caroline Breton

Caroline Breton

Team | Posted 15th October 2015

Caroline’s career spans close to 20 years, spent between Montreal and Toronto. She has called Toronto home for the last 9 years and brings a vast CPG experience with her. She’s managed Johnson & Johnson business, Coca-Cola, Kraft & Mondelez. She currently oversees the Unilever business.  Caroline is an avid traveler, triathlete,...

Caroline Breton

Managing Director

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Lynette Whiley

Lynette Whiley

Team | Posted 10th June 2014

Lynette is a Mindshare Canada original, moving over from Ogilvy in May 2000 when the company launched. She is currently the Client Lead on a portfolio of accounts including American Express. In leading one of the most advanced digital accounts in the country Lynette is currently embracing the world of programmatic and its implications for agency...

Lynette Whiley

Managing Director, Client Leadership

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