POV

POV: SXSW Interactive 2018

POV: SXSW Interactive 2018

Blog | Posted 16th March 2018

Mindshare Point of View: SXSW Interactive is far from your ordinary marketing conference; it is perhaps the only event out there that examines the impact of technology on society from every angle.

POV: YouTube launches Information Cues

POV: YouTube launches Information Cues

Blog | Posted 16th March 2018

Mindshare Point of View: YouTube are continuing their fight against questionable content by launching ‘information cues’ a feature that provides users and viewers with alternate viewpoints against videos containing conspiracy related content.

POV: Mixed Reality Startup, Magic Leap Raises Additional $461M In Funding

POV: Mixed Reality Startup, Magic Leap Raises Additional ...

Blog | Posted 9th March 2018

Mindshare Point of View: Florida-based tech startup Magic Leap has raised another $461m via Saudi Arabia’s sovereign wealth fund, the Public Investment Fund, taking its combined funding raised to date to $2.3bn, all without releasing a product.

POV: 2018 Mobile World Congress: What You Need To Know

POV: 2018 Mobile World Congress: What You Need To Know

Blog | Posted 2nd March 2018

Mindshare Point of View: The 2018 Mobile World Congress (MWC) wrapped up on March 1st in Barcelona and saw some of the mobile industry's biggest updates, reveals and announcements.

POV: Spotify files for IPO

POV: Spotify files for IPO

Blog | Posted 2nd March 2018

Mindshare Point of View: On Wednesday 28th February 2018, Spotify, the world’s largest music streaming service, announced its plans for an Initial Public Offering (IPO).

POV: Google Launches AdSense Auto Ads

POV: Google Launches AdSense Auto Ads

Blog | Posted 23rd February 2018

Mindshare Point of View: Google has launched AdSense Auto, a new and easy-to-use program backed by machine learning that optimises ad placements for publishers. It promises AI optimization, increased revenue and a hassle-free way for publishers to increase the monetisation of their content as well as a way for brands to increase reach.

POV: Google's AMP Stories

POV: Google's AMP Stories

Blog | Posted 16th February 2018

This week Google announced it is evolving its Accelerated Mobile Pages (AMP) with the launch of AMP Stories, providing another way for content creators and publishers to share content rich in visuals, video and animation and tapping into the growing Stories trend.

POV: Snap and Twitter Results

POV: Snap and Twitter Results

Blog | Posted 9th February 2018

Mindshare Point of View: Both Twitter and Snap provided positive news for the industry and investors this week with a good round of Q4 results.

POV: Quarterly Earnings Round Up

POV: Quarterly Earnings Round Up

Blog | Posted 2nd February 2018

Mindshare Point of View: The recent quarterly earnings updates from FAAMG (Facebook, Apple, Amazon, Microsoft and Google). The race is now on to become the world’s first $1 trn brand.

POV: Google’s Global Site Tag

POV: Google’s Global Site Tag

Blog | Posted 2nd February 2018

Mindshare Point of View: Google’s new Global site tag is a simplified web tagging library that works across all of Google’s site and conversion measurement products, giving better measurement for all Google tracked activity

POV: Snapchat and Instagram Stories Updates

POV: Snapchat and Instagram Stories Updates

Blog | Posted 26th January 2018

Mindshare Point of View: The battle between competing Stories continues as Snapchat and Instagram have both built out their product offerings this week.

POV: YouTube Brand Safety update

POV: YouTube Brand Safety update

Blog | Posted 19th January 2018

Mindshare Point of View: Google has announced that it is “making significant changes with the goals of keeping offensive content off YouTube” in response to the brand safety issue that has dogged it throughout 2017.

POV: Facebook Newsfeed Update Q1 2018

POV: Facebook Newsfeed Update Q1 2018

Blog | Posted 16th January 2018

Mindshare Point of View: On the 11th January 2018, Facebook made an announcement overhauling the way it presents publisher content in the news feed to address criticism about the quality of the content shared and so called ‘fake news’.

POV: CES 2018

POV: CES 2018

Blog | Posted 12th January 2018

Mindshare Point of View: The Consumer Electronics Show (CES) has taken place in Las Vegas this week, drawing the world’s leading consumer technology brands all showing off their latest and greatest inventions.

POV: Apple buys Shazam

POV: Apple buys Shazam

Blog | Posted 15th December 2017

Mindshare Point of View: Apple is acquiring audio recognition company Shazam for a reported $400m, which would make it one of Apple’s biggest investments to date.

POV: Google v Amazon

POV: Google v Amazon

Blog | Posted 8th December 2017

Mindshare Point of View: Two of the world’s largest digital companies are going toe-to-toe in a spat that could be bad for the consumer and determine the future landscape of digital services and e-commerce.

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