POV

POV: Facebook Newsfeed Update Q1 2018

POV: Facebook Newsfeed Update Q1 2018

Blog | Posted 16th January 2018

Mindshare Point of View: On the 11th January 2018, Facebook made an announcement overhauling the way it presents publisher content in the news feed to address criticism about the quality of the content shared and so called ‘fake news’.

POV: CES 2018

POV: CES 2018

Blog | Posted 12th January 2018

Mindshare Point of View: The Consumer Electronics Show (CES) has taken place in Las Vegas this week, drawing the world’s leading consumer technology brands all showing off their latest and greatest inventions.

POV: Apple buys Shazam

POV: Apple buys Shazam

Blog | Posted 15th December 2017

Mindshare Point of View: Apple is acquiring audio recognition company Shazam for a reported $400m, which would make it one of Apple’s biggest investments to date.

POV: Google v Amazon

POV: Google v Amazon

Blog | Posted 8th December 2017

Mindshare Point of View: Two of the world’s largest digital companies are going toe-to-toe in a spat that could be bad for the consumer and determine the future landscape of digital services and e-commerce.

POV: Snapchat Redesign

POV: Snapchat Redesign

Blog | Posted 1st December 2017

Mindshare Point of View: Snap Inc has unveiled a new redesign of the Snapchat app with the aim of making it easier to use to address the slow growth in its user base.

POV: Singles Day Vs Black Friday

POV: Singles Day Vs Black Friday

Blog | Posted 24th November 2017

Mindshare Point of View: November is fast becoming the sales battleground of the year. In the East we have Singles Day or Double 11 – a veritable celebration of retail innovation in China. In the West we have Black Friday and Cyber Monday, which despite their names have morphed into a week-long sales festival across most countries.

POV: Facebook Dark Posts

POV: Facebook Dark Posts

Blog | Posted 10th November 2017

Mindshare Point of View: Facebook is now fully aware of the power of ‘fake news’ and this new update is its way of tracking and regulating adverts that may be intended to sway voters. Whilst this is certainly a positive step forward regarding Facebook’s social responsibility, it does create a number of potential issues for brands.

Facebook and Apple Results

Facebook and Apple Results

Blog | Posted 3rd November 2017

This week both Facebook and Apple released their quarterly results. Facebook face an identity crisis, and is the iPhoneX the beginning of the end for apple.

POV: Snap and NBC launch a new Content Studio Together

POV: Snap and NBC launch a new Content Studio Together

Blog | Posted 20th October 2017

Mindshare Point of View: Snap Inc. is launching a new digital content studio in partnership with NBC Universal to produce original content designed to be consumed through Snapchat, signing up independent filmmakers Mark and Jay Duplass as its first creative partners.

POV: Google Stamp, Snapchat Discovery and Facebook Stories

POV: Google Stamp, Snapchat Discovery and Facebook Stories

Blog | Posted 6th October 2017

Mindshare Point of View: More details surfaced this week about a new service being developed by Google that is yet another imitation of a Snapchat originated service.Google Stamp is a Snapchat Discover lookalike that will allow users to swipe through a slideshow-style format.

POV: Advertising Week New York

POV: Advertising Week New York

Blog | Posted 29th September 2017

Mindshare's Point of View: Advertising Week, now in five cities, continues to be a key industry event, best for those looking to network and have meaningful discussions about the current state of the industry, as well as what is coming up next.

POV: YouTube Director Mix

POV: YouTube Director Mix

Blog | Posted 29th September 2017

Mindshare's Point of View: YouTube has announced the launch of a new software tool called Director Mix, which allows users to create multiple versions of a video based on different targeting parameters.

POV: New LinkedIn Audience Network

POV: New LinkedIn Audience Network

Blog | Posted 8th September 2017

Mindshare Point of View: LinkedIn has released an updated version of its Audience Network - giving advertisers a way to serve LinkedIn’s flagship native mobile ads — Sponsored Content — on other publisher networks and extending the platform’s reach to tens of thousands of websites and apps.

POV: Alexa and Cortana get chatty

POV: Alexa and Cortana get chatty

Blog | Posted 1st September 2017

Mindshare Point of View: Amazon’s AI Alexa and Microsoft’s AI Cortana will now be able to ‘talk to each other’ with a deal that makes it possible to access one AI’s services from the other.

POV: Google and Walmart Partner for e-commerce

POV: Google and Walmart Partner for e-commerce

Blog | Posted 25th August 2017

Point of View: Google has partnered with Walmart to sell hundreds of thousands of products on Google Express and Google Assistant, Google’s voice-enabled artificial intelligence (AI) platform integrated into Android phones and Google Home.

POV: Facebook Watch

POV: Facebook Watch

Blog | Posted 18th August 2017

Mindshare Point of View: Facebook has introduced a new video hub offering some U.S. users - short episodic series from content partners including A&E, Major League Baseball and National Geographic.

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