POV

POV:Google Ramps Up Header Bidding Alternative

POV:Google Ramps Up Header Bidding Alternative

Blog | Posted 13th April 2017

Mindshare Point of view: Google has announced that it will be launching a beta version of its header bidding alternative, which will be known as Exchange Bidding Dynamic Allocation or EBDA for short. Expected to launch in May 2017, the beta will be open to a select few of its technology partners and hundreds of publishers.

POV: Twitter loses NFL live streaming to Amazon

POV: Twitter loses NFL live streaming to Amazon

Blog | Posted 7th April 2017

Mindshare Point of view: while Twitter did lose a major partnership, this probably isn’t going to be the make or break moment for the platform. Competitors like Instagram and Snapchat have increasingly been stealing the social share, resulting in a struggle to keep advertisers’ attention. Still, Twitter is making a large effort to stay in the game.

POV: The Coalition for Better Ads

POV: The Coalition for Better Ads

Blog | Posted 3rd April 2017

Point of View: This week, The Coalition for Better Ads released initial Better Ads Standards for desktop and mobile web. The new standards are based on comprehensive research in which consumers comparatively ranked different ad experiences presented to them while they read online articles.

POV: Google Changes Exact Match Keywords

POV: Google Changes Exact Match Keywords

Blog | Posted 29th March 2017

Point of View: Google’s philosophy has and always will be, to spread a wider net to capture available traffic and then filter out what you do not want rather than build a net which is restrictive and not capture what is available.

POV: Google and YouTube Brand Safety

POV: Google and YouTube Brand Safety

Blog | Posted 21st March 2017

Mindshare Point of View: Digital advertising on platforms where content is user-generated and not curated has inherent brand safety risks. GroupM vigorously pursues every brand safety precaution and technology available to mitigate these risks, and we encourage all clients to make use of these tools.

POV: SXSWi 2017

POV: SXSWi 2017

Blog | Posted 17th March 2017

Mindshare Point of View: Austin’s SXSWi festival just wrapped: There were panels, interactive activations and galleries dedicated to the ever changing world of digital. From marketers to developers, publishers to neuroscientists, the festival had a diverse group of attendees. Below is our highlights.

POV: Sponsored Stories on Instagram

POV: Sponsored Stories on Instagram

Blog | Posted 10th March 2017

Mindshare Point of View: Instagram Stories, where users can share moments of the day in a slideshow format, has been a regular feature of Instagram since August 2016. The feature is now opening up to brand advertising with the launch of some new ad units following a two month beta.

POV: Starbucks Social Gifting Launches on WeChat

POV: Starbucks Social Gifting Launches on WeChat

Blog | Posted 9th March 2017

Mindshare Point of View: This Valentine’s Day, love and coffee joined together on WeChat as Starbucks launched “Say It With Starbucks” in China - the first branded social gifting experience on China’s most popular app.

POV: Quarterly Earnings Q4 2016

POV: Quarterly Earnings Q4 2016

Blog | Posted 8th March 2017

Mindshare Point of View: The first major earnings reports of the year are out, covering the major players and their Q4 results.

POV: Search Targeting on Pinterest

POV: Search Targeting on Pinterest

Blog | Posted 6th March 2017

Mindshare Point of View: Pinterest announced last week that it will be introducing a search advertising product. Although keyword based targeting has been available through third party providers such as 4C since 2016, the new product will include new targeting features and a shopping feed similar to Google’s product listing ads.

POV: Facebook Mid-Roll Roll Out

POV: Facebook Mid-Roll Roll Out

Blog | Posted 2nd March 2017

Mindshare Point of View: Facebook announced the expansion of mid-roll video ads beyond its own platform to “eligible” outside publishers. In the near future, mid-rolls, which run like commercial breaks during digital video streams, are also expected to be available for live streaming content.

POV: MWC 2017 Trends Prediction

POV: MWC 2017 Trends Prediction

Blog | Posted 24th February 2017

Mindshare Point of View: Each year MWC gets closer to becoming the CES of Europe and in 2017 you can be sure that the trend of covering more than mobile will continue. Whether you are heading to Barcelona for VR, AR, Drones, 5G or IOT you’ll be among 100,000+ people getting their mobile geek on.

POV: MWC 2017 Trends Prediction

POV: MWC 2017 Trends Prediction

Blog | Posted 24th February 2017

Mindshare Point of View: Each year MWC gets closer to becoming the CES of Europe and in 2017 you can be sure that the trend of covering more than mobile will continue. Whether you are heading to Barcelona for VR, AR, Drones, 5G or IOT you’ll be among 100,000+ people getting their mobile geek on.

POV: Facebook Measurement Update

POV: Facebook Measurement Update

Blog | Posted 3rd February 2017

Mindshare Point Of View: In the face of recent criticism over inaccurate data reporting, Facebook has announced a series of initiatives designed to provide deeper understanding of the performance of its products and increased levels of third party measurement.

POV: Snapchat & mDAR Measurement

POV: Snapchat & mDAR Measurement

Blog | Posted 3rd February 2017

Mindshare Point of View: Snapchat announced that advertising partners will now be able to buy in-app ad space by audiences - including age group and gender - using a partnership with Nielsen’s Mobile Digital Ad Ratings (mDAR). The move is intended to better position the channel against both digital and traditional TV competitors.

POV: Search Targeting on YouTube

POV: Search Targeting on YouTube

Blog | Posted 26th January 2017

Mindshare Point of View: Google announced it is now allowing advertisers to use Google search history data to target users on YouTube, introducing more precise, data-driven targeting capabilities on its premium video platform.

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