POV

POV: Facebook Watch

POV: Facebook Watch

Blog | Posted 18th August 2017

Mindshare Point of View: Facebook has introduced a new video hub offering some U.S. users - short episodic series from content partners including A&E, Major League Baseball and National Geographic.

POV: ‘Netflixisation’ of sports

POV: ‘Netflixisation’ of sports

Blog | Posted 18th August 2017

Mindshare Point of View: On 8th August, ESPN turned ESPNU into "The Ocho" to showcase "seldom-seen sports from around the globe.” What if this day of sports obscurity was more than a fun stunt but in fact a glimpse into the future of sports media?

POV: YouTube Augments Social Features

POV: YouTube Augments Social Features

Blog | Posted 10th August 2017

Mindshare Point of View: Following a series of successful localised tests, YouTube is going global with a wealth of new social features which allow users to send videos, comments and reaction to individuals and groups as well as to chat in-app, essentially turning YouTube into another mobile messenger.

POV: Is Pinterest Becoming a Search Engine?

POV: Is Pinterest Becoming a Search Engine?

Blog | Posted 4th August 2017

Mindshare Point of View: Pinterest is making a bigger push into search with the addition of search and visual discovery tool, Lens, to its home feed.

POV: Sizmek Acquires Rocket Fuel

POV: Sizmek Acquires Rocket Fuel

Blog | Posted 1st August 2017

Mindshare Point of View: More transparency and the need for a full-stack approach have driven this acquisition. Mindshare FAST has been built on this approach, leveraging mPlatform and the best in class from the ecosystem has allowed us to be ahead of the curve and this acquisition shows the market is evolving towards a similar model.

POV: The Death of the Demographic

POV: The Death of the Demographic

Blog | Posted 31st July 2017

Mindshare Point of View: How do we prepare our marketing for constant change? At my company, Mindshare, our product is Adaptive. We build media plans that can adapt and evolve to keep our messages as relevant as possible.

POV: Q2 2017 Earnings

POV: Q2 2017 Earnings

Blog | Posted 28th July 2017

Mindshare Point of View: Google and Facebook continue to race along in high gear, whilst Twitter seems stuck in neutral. However, all three companies appear to have in place strategies that, at least on paper, address their vulnerabilities and may contribute to greater growth.

POV: Snapchat Publisher Ad Creation Tool

POV: Snapchat Publisher Ad Creation Tool

Blog | Posted 21st July 2017

Mindshare Point of View: Snap has launched a new ad creation tool to enable brands of all sizes to create their own Snap Ads. The move further opens up the platform to a long tail of advertisers in the same way that AdWords works for Google – creating a self serve platform for ad creation.

POV: New Facebook Messenger Ads

POV: New Facebook Messenger Ads

Blog | Posted 14th July 2017

Mindshare Point of View: Facebook has announced it is rolling out Ads within the Messenger platform globally following tests carried out in Australia and Thailand. The move is one of the giant’s first steps to monetising what has up until now been an ad free environment.

POV: Cannes Preview

POV: Cannes Preview

Blog | Posted 9th June 2017

On y va sur La Croisette! That was my initial reaction when I heard I had the incredible opportunity to attend the Cannes Lions International Festival of Creativity as a Young Lions on behalf of Mindshare. As a dual-citizen of the U.S. and France, with my family hailing from a small town in southern France, I have always wanted the opportunity...

POV: Chrome to Block Annoying Ads

POV: Chrome to Block Annoying Ads

Blog | Posted 8th June 2017

Mindshare Point of View: Google has announced that its widely used Chrome browser (just over half of all browsers used globally across all devices) will begin to ‘filter’ ‘annoying experiences’ (ads) from 2018. Reports suggest that the technology will be switched on by default on both mobile and desktop browsers.

POV: Apple's WWDC 2017

POV: Apple's WWDC 2017

Blog | Posted 8th June 2017

Mindshare Point of View: Apple's Worldwide Developers Conference (WWDC) was on Monday June 5. For brands and agencies alike, the event held both exciting possibilities and industry-changing announcements. The most relevant updates from Apple held true to the hottest tech topics in the industry: voice and AI, VR, AR and consumer privacy.

POV: 2017 Digital Newfronts

POV: 2017 Digital Newfronts

Blog | Posted 19th May 2017

Mindshare Point of View: The Digital NewFronts remain a key venue for publishers to unveil their latest wares. Digital publishers continue to innovate: bettering brand safety, investing in new vehicles like live streaming, piloting and growing AR/VR capabilities and enhancing the distribution available on their platforms.

POV: Ad Tech Players Partner For Shared Identity Matching

POV: Ad Tech Players Partner For Shared Identity Matching

Blog | Posted 12th May 2017

Mindshare Point of View: Seven Independent ad tech companies set up a programmatic consortium to sync the cookies from their respective demand side and supply side platforms to create a universal identity asset. The consortium is managed by AppNexus, MediaMath and LiveRamp, who will also provide data matching.

POV: 2017 Q1 Results

POV: 2017 Q1 Results

Blog | Posted 5th May 2017

Point of View: The 2017 Q1 results are in, and here is our regular round-up.

POV: Facebook F8 Developer Conference Summary

POV: Facebook F8 Developer Conference Summary

Blog | Posted 26th April 2017

Mindshare Point of View: It was the first conference since founder and CEO Mark Zuckerberg announced a 10-year plan for Facebook last year, focusing on technologies that will completely transform the way consumers use the platform.

Showing 1 - 16 of 42 results