Mindshare Point of View: Snap Inc. is launching a new digital content studio in partnership with NBC Universal to produce original content designed to be consumed through Snapchat, signing up independent filmmakers Mark and Jay Duplass as its first creative partners.
Mindshare Point of View: More details surfaced this week about a new service being developed by Google that is yet another imitation of a Snapchat originated service.Google Stamp is a Snapchat Discover lookalike that will allow users to swipe through a slideshow-style format.
Mindshare's Point of View: Advertising Week, now in five cities, continues to be a key industry event, best for those looking to network and have meaningful discussions about the current state of the industry, as well as what is coming up next.
Mindshare Point of View: LinkedIn has released an updated version of its Audience Network - giving advertisers a way to serve LinkedIn’s flagship native mobile ads — Sponsored Content — on other publisher networks and extending the platform’s reach to tens of thousands of websites and apps.
Point of View: Google has partnered with Walmart to sell hundreds of thousands of products on Google Express and Google Assistant, Google’s voice-enabled artificial intelligence (AI) platform integrated into Android phones and Google Home.
Mindshare Point of View: On 8th August, ESPN turned ESPNU into "The Ocho" to showcase "seldom-seen sports from around the globe.” What if this day of sports obscurity was more than a fun stunt but in fact a glimpse into the future of sports media?
Mindshare Point of View: Following a series of successful localised tests, YouTube is going global with a wealth of new social features which allow users to send videos, comments and reaction to individuals and groups as well as to chat in-app, essentially turning YouTube into another mobile messenger.
Mindshare Point of View: More transparency and the need for a full-stack approach have driven this acquisition. Mindshare FAST has been built on this approach, leveraging mPlatform and the best in class from the ecosystem has allowed us to be ahead of the curve and this acquisition shows the market is evolving towards a similar model.
Mindshare Point of View: Google and Facebook continue to race along in high gear, whilst Twitter seems stuck in neutral. However, all three companies appear to have in place strategies that, at least on paper, address their vulnerabilities and may contribute to greater growth.
Mindshare Point of View: Snap has launched a new ad creation tool to enable brands of all sizes to create their own Snap Ads. The move further opens up the platform to a long tail of advertisers in the same way that AdWords works for Google – creating a self serve platform for ad creation.
Mindshare Point of View: Facebook has announced it is rolling out Ads within the Messenger platform globally following tests carried out in Australia and Thailand. The move is one of the giant’s first steps to monetising what has up until now been an ad free environment.
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