Become fast or die

Become fast or die

About | Posted 21st June 2017

Voice is the future. Everything points in that direction. Comscore predicts that by 2020 half of all searches will be done by voice searches. And with an intelligent personal assistant will ease our cognitive load and have a more human way of getting help from technology. There are many benefits, for instance when we want to learn. From an...

How to use data for better brand solutions

How to use data for better brand solutions

About | Posted 21st June 2017

Today was the third day of being here and running from one session to another. I attended four sessions based on my theme 'Adaptive Marketing' each one them was different but tied up to one thought of using data for better brand solutions.  A special mention is for a session which was not part of my theme but is well worth mentioning...

How to use data for better...

Today was the third day of being here and running from one session to another. I...

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Data has to be integrated

Data has to be integrated

Homepage | Posted 20th June 2017

Today was the second day on being the ‘job’ which honestly didn’t feel like one yet again! There was only one session based on the theme of Adaptive Marketing, but I totally loved it and didn’t sulk on the fact that there were no more scheduled sessions. The session hosted by Alibaba CMO – Chris Tung on New Marketer Experience: Exploiting the...

It’s all zeros and ones, it’s just a different context

It’s all zeros and ones, it’s just a different context

Homepage | Posted 19th June 2017

Context matters, a great deal Marcus Collins SVP, Executive Director of Social Engagement at Doner Advertising, had a really interesting session called “Location, Location, Location”. The frame – that is the context or environment has a big impact on what we do, what we say, and how we consume. He talked about the dynamics of different...

It’s all zeros and ones, it...

Context matters, a great deal Marcus Collins SVP, Executive Director of Social...

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Something which hasn’t changed is story-telling

Something which hasn’t changed is story-telling

Homepage | Posted 19th June 2017

Today was the first day on being the ‘job’ which honestly didn’t look like one. I attended about 3 sessions based on my theme and thoroughly enjoyed each one of them through its diversity. 5 Learnings from the Theme: Pinterest interestingly doesn’t measure time spent on the App, rather measures Time well spent. Perhaps that’s where the world is...

Something which hasn’t...

Today was the first day on being the ‘job’ which honestly didn’t look like one. I attended...

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POV: Cannes Preview

POV: Cannes Preview

Homepage | Posted 9th June 2017

The Cannes Lions International Festival of Creativity is a global event for those working in the creative communications, advertising and related fields and draws people from across the world. Eight days of pure inspiration leads into 600+ world-class speakers which includes mainstage talks, award shows, beachside networking, parties and hands...